Hélie Lemba Simiti’s Post

Telling stories is one of the most powerful ways that brands have to influence, inspire and drive your audience to take action. #brandarchetypes #branddifferentiation #consumerconnection DesignRush

The Rise of Food in Marketing: A Hot 2024 Trend Brands like Rhode, Loewe, and Jacquemus are using it not just for aesthetics, but to connect and tell stories. Why? 🍮 Food resonates with everyone, making brand messages more relatable and engaging. 🍪 It's a great way to showcase a product without physically presenting it. 🍨Vibrant food imagery is perfect for social media, boosting shareability. 🍓Food reflects lifestyle choices, aligning with brand identities. Expect more brands to embrace food-themed content for its emotional impact and visual appeal. #marketingtrends #branding #digitalmarketing

When luxury brands use exclusivity to appeal to consumer psychology with the snob effect, other brands go for the opposite approach known as the bandwagon effect as seen on this video. So, are you looking to make your brand go viral or exclusive? Learn more about creating exclusivity in our featured content with an image of an eye on the thumbnail

Branding without authenticity is like putting on a coat in a heatwave; it might look good and cool for a moment, but eventually, everyone’s going to wonder what you’re hiding. 😄 A brand that fakes it isn’t fooling anyone for long. Authenticity isn't just a buzzword, it’s the core of every meaningful connection with your audience. No one falls in love with a mask, right? And what’s the point of visibility if what’s seen isn’t real? 🤔 So here’s a #MondayThought: Are you building a brand people can trust, or are you merely selling a version of what you think they want? Because in a world full of noise, the truth still cuts through the loudest. 🙌🏽 #TheBrandStoryTeller #BrandStrategy #Creative #Thinker

The Art of Branding – lessons from visual artists. In the ever-evolving landscape of business, one thing remains constant: the invaluable importance of branding and marketing. It's not just about selling a product or service; it's about crafting an identity, telling a story, and building a connection with your audience. Enter Sudirwan Juhaimi an experienced brand director and creative director whose expertise has been a beacon of enlightenment in my journey. His business isn't just about selling; it's about creating an experience, leaving an indelible mark on the hearts and minds of consumers. As I navigate the intricate world of branding and marketing, Sudirwan's guidance has been a game-changer. His insights have not only deepened my understanding but also ignited a passion within me to champion brands like TWG Tea. With every tea infused and every sip savored, I've witnessed firsthand the power of effective branding and marketing. It's not just about aesthetics; it's about strategy, understanding consumer behavior, and fostering meaningful connections. Armed with this knowledge, I've been able to articulate the significance of customer Sign-ups and campaigns to my team at TWG Tea Company It's not just about numbers on a screen; it's about cultivating relationships, driving engagement, and ultimately, boosting sales. Cheers to the art of branding and marketing, where every campaign is a story waiting to be told, and every brand is an adventure waiting to unfold. #brandawareness #marketing #branding #twgtea #brandidentity #brandengagement #creative #brandcreation

86% of consumers say authenticity influences their brand choice. Recent studies reveal a staggering 86% of consumers prioritize authenticity when choosing brands. Here's a thought - if branding is about deepening the truth, and marketing often about stretching it, where does this leave us in the quest for authentic connections? In a world overloaded with ads and corporate messaging, the craving for realness has never been more potent. Consumers are not just buying products; they're investing in what your brand stands for. The narrative you weave, the values you champion, and the transparency you offer are now as crucial as the quality of your services or products. Yet, there's a delicate dance between branding and marketing. One is rooted in truth, the other in persuasion. The key? Balance. Ensuring your marketing strategies don't wander too far from your brand's core truths is vital. It's about showcasing your brand's essence, not just selling a dream. Building something? Call Syqi #BusinessOfDesign #BrandBuilding #ProductDesign #SyqiStateOfMind #AgencyLife

As both a brand founder and a consumer, I’m honestly getting tired of the current state of the beauty industy. What happened to Golloria this past week was unacceptable, and no one should have to go through that. No brand is perfect, but it’s hard to believe that bigger companies don’t have the resources to properly test their products—especially complexion products that are being marketed as "universal." I’m not a marketing expert, but are brands starting to use "outrage marketing" to stir up sales, even if it comes at the cost of creators? It really feels like Golloria is being used by the industry, and that doesn’t sit right with me. When brands pull these kinds of moves, it gives people(bullies), the chance to gaslight creators and even push racist narratives. Golloria’s comment section got seriously nasty, and too often, creators are left to deal with the fallout while brands stay silent. As a brand, being transparent is everything. It’s okay to admit when you’ve messed up. And if a product hasn’t been properly tested on all skin tones, maybe don’t market it as universal????

I’m not sure this brand message is the right tagline to create distinction. Inclusivity is super important, but when it comes to advertising you want to create a sense of belonging for a single segment in a single moment of time, on the single channel they’re using in that single moment of search, scroll or swipe while applying the emotion to a broader portion of that segment. Do you think dads in Ohio want to wear these after they read this ad!? Absolutely not! Have you been to Ohio? They can give a flying f*#k about that highlife in London, NY, SF, LA, Dubai, Paris, fill in the black. While mentioning dads in Ohio may get a few giggles, it’s not as far reaching. Also I’m not sure the word supermodels holds a positive connotation in this era. A more inclusive and timeless tagline: “Now worn by a celebrity near you” While hinting at the origins before the “now”.. makes it more open ended and aspirational. This allows the broader audience to interpret it differently given their own perspective. Or make it modular, “Now worn by a _________ near you.” Rapper Super Model Baller Gamer Hipster Soccer Mom #brandstrategy #brandmessage #advertising

How do the best brands go from unknown to unforgettable? In one of my recent articles for studioID’s springboard, I discuss how certain companies supersede the competition. Discover what strategies brands like Glossier, Inc., Gong, hims & hers, and Strawberry Milk Mob have used to build awareness, foster community, and earn a loyal following. One key insight? 72% of consumers prefer brands that make them laugh. Companies like Gong have proven that humor, especially work-related humor, connects with audiences on a deeper level by making them feel seen and understood, not sold to. But the magic goes beyond humor—it’s about telling a story that resonates with your audience’s real experiences, emotions, and values. It’s about creating a brand identity that stands out in a crowded market by connecting with consumers rather than simply promoting products. If you're looking to create content that makes your brand unforgettable, reach out to me at [email protected] to see how I can help your brand write stuff that resonates. And in the meantime, read the full article here: https://lnkd.in/eu3FDKQc #customerengagement #brandbuilding #authenticstorytelling

Brands are stories with lessons. It is fascinating to dive deep into these stories, live them and learn from them. Here's the first from a series that I plan to unravel for us. Old Monk, a quiet, iconic brand with fans that stay by its side through thick & thin. Do share your feedback and comments. And if you like what you read, don't forget to subscribe for more stories that I intend to delve into #brands #brandstories #lessonsfrombrands #oldmonk Shachi Jayal