Will Frogley’s Post

The Future of SEO is Here: GEO 🌎 Generative Engine Optimisation (GEO) represents the next evolution of SEO - a revolutionary approach that involves crafting content in such a way that AI driven search engines prioritise when answering user enquiries. While traditional SEO remains a cornerstone of online growth, we believe we’re at a pivotal moment, meaning those who embrace GEO early will position themselves to gain significant advantages in this new era of search. Success in GEO begins with understanding user intent, current content expectations, what your competitors are doing and how you can write new content that conversationally speaks to the exact needs of your audience. Tools like ChatGPT and Perplexity can help uncover key trends and semantic phrases that align with AI-driven algorithms, ensuring your content resonates and ranks effectively. Follow the link below to learn more, or get in touch for an obligation-free chat! https://loom.ly/_uBjXuw #DigitalMarketing #SEO

The #1 SEO trend of 2024 isn't what you think—and it's making 90% of content invisible. . . While everyone's obsessing over ChatGPT, there's a quiet revolution happening in how content gets found online. Here are the AI tools actually moving the needle for SEO professionals: 1. Google's Search Generative Experience - Not just another update, but a fundamental shift in how search works. Most aren't ready for this. 2. ContentAtScale - Creating content that ranks and reads naturally. The results speak for themselves. 3. SurferSEO - Making traditional keyword research look outdated with real-time, data-driven optimization. 4. MarketMuse - Predicting content gaps before your competitors even spot them. 5. Clearscope - Taking the guesswork out of content optimization. Here's what nobody's talking about: AI in SEO isn't replacing human expertise—it's amplifying it. The marketers who understand this are quietly outperforming everyone else. I'm curious: How are you adapting your SEO strategy for this AI-driven landscape? Are you embracing these tools, or are you falling behind? #SEO #DigitalMarketing #ContentStrategy

🎯 SEO vs. AEO: What’s the Real Deal? 🚀 AEO (Ask Engine Optimization) isn’t here to replace SEO—it’s here to work with it. 🧠 Here’s the breakdown: 1️⃣ AEO optimizes content for AI-driven systems like ChatGPT & Bard, ensuring direct, relevant answers. 2️⃣ SEO remains essential for search-based discovery, like ranking on Google for high-intent searches. 3️⃣ They overlap! Techniques like structured data and user-intent optimization work for both. 💡 The Strategy: Don’t choose one—balance both! SEO drives visibility today, while AEO future-proofs your content for AI-driven platforms. 📢 Pro Tip: As AI assistants grow in influence, having a hybrid approach keeps you ahead of the game. 👉 Ready to optimize for both AI and search engines? DM now, and let’s build your winning strategy! Don't forget to follow us @digitalegara 😀 #digitalmarketing #socialmediamarketing #aeo #contentcreation #iggrowthhacks #seo #instagramtipsforbusiness #instagramgrowthtips

🔊 New Team Blog Series! In the coming weeks, each member of our team will share a blog article on their favourite digital marketing topic. To kick things off, our Founder and Digital Marketing Director, Leon, dives into one of his passions: AI and SEO. 🚀 Learn how AI chatbots like Google Gemini and ChatGPT can supercharge your SEO and discover how to avoid common pitfalls. https://lnkd.in/eq9un6t5 #Content #DigitalMarketing #SEO #AI #MarketingTrends

Discover how to master SEO for short-form videos with our latest tutorial featuring ChatGPT. Dive into practical tips and strategies that will take your content to the top of search results! 🚀📈 Don’t forget to download your free handout for even more insights! 🎬 Watch now and start optimizing: https://lnkd.in/ggDKC_9X 📄 ChatGPT Prompt Handout: https://bit.ly/4ab2Mu3 #AI #ChatGPT #SEO #DigitalMarketing #VideoSEO #ShortFormVideos #AIMasteryCenter

# The Death of SEO? Why Marketers Need to Shift Focus to LLM Optimization In the ever-evolving landscape of digital marketing, we're witnessing a seismic shift that's challenging the very foundations of how we approach search engine optimization (SEO). As AI and large language models (LLMs) like ChatGPT continue to revolutionize how people access information, it's time for marketers to face a hard truth: traditional SEO as we know it is slowly dying. Here's why: 1. LLMs are becoming the new front page of the internet. Users are increasingly turning to AI assistants for quick answers, bypassing traditional search engines. 2. The rise of "zero-click searches" means fewer users are actually visiting websites, even when they do use search engines. 3. AI-generated content is flooding the internet, making it harder for human-created content to stand out in traditional search results. So, what's the way forward? It's time to start optimizing for LLMs: - Focus on creating high-quality, authoritative content that LLMs will reference - Structure your data in ways that make it easy for AI to understand and utilize - Optimize for conversational queries rather than just keywords - Build your brand as a trusted source that LLMs will prioritize The future of "search" isn't just about Google anymore. It's about being the go-to source of information in a world where AI is the gatekeeper of knowledge.

Search engines are evolving 🧠 - It's no longer just about keywords!  🗣️  Conversational search is the future, and I'm here to show you how to adapt your SEO strategy. 🚀   In this video, we'll dive deep into the world of position zero, AI snippets, and the rise of voice search with tools like Google Gemini and ChatGPT. 🤖  + SearchGPT & Google GSE (Generative Search Experience).   Learn how to optimize your content to dominate these new platforms and secure that coveted top spot on search results. 🏆   We'll also discuss the cost-effectiveness of SEO compared to pay-per-click advertising, and why it's more important than ever to invest in organic search. 💰   Don't get left behind in this new era of AI integrated search (SEARCHGPT/Google GSE)! 💪     Watch now and discover the key tactics to boost your brand visibility and attract more customers. 🎯   Questions? Want Advice? Need Help? Book a Free Consultation Today: https://lnkd.in/eHxaHp7p   #SEO #SearchEngineOptimization #DigitalMarketing #VoiceSearch #AI #ChatGPT #GoogleGemini #PositionZero #ConversationalSearch #PlantHire #ContentMarketing #OnlineMarketing #BusinessTips #MarketingStrategy

Struggling to stay visible in an AI-first world? It’s time to move beyond traditional SEO and embrace Generative Engine Optimization (GEO)! 🔎 Discover how GEO: ✅ Optimizes your content for AI-driven tools like ChatGPT and Bard. ✅ Enhances your brand’s visibility in AI-generated conversations. ✅ Future-proofs your strategy for the next digital revolution. 💡 From GEO vs. SEO to actionable tips, this post has everything you need to know to stay ahead! 👉 Swipe through to learn more and start your GEO journey today! #GenerativeEngineOptimization #SEO #DigitalMarketing #AI #FutureOfSearch #ContentStrategy

Discover how to master SEO for short-form videos with our latest tutorial featuring ChatGPT. Dive into practical tips and strategies that will take your content to the top of search results! 🚀📈 Don’t forget to download your free handout for even more insights! 🎬 Watch now and start optimizing: https://lnkd.in/g86Jc8Bc 📄 ChatGPT Prompt Handout: https://bit.ly/4ab2Mu3 #AI #ChatGPT #SEO #DigitalMarketing #VideoSEO #ShortFormVideos #AIMasteryCenter

Generative Engine Optimization (GEO): The future of digital marketing Learn what GEO is, how it differs from SEO, why it’s critical in today’s AI-driven world, and how it works to revolutionize online visibility and engagement. Stay ahead of the curve and discover how GEO can elevate your digital marketing strategy. 🚀 Swipe through to explore! 👉 #GenerativeEngineOptimization #GEO #DigitalMarketing #AI #FutureOfMarketing"