𝗪𝗜𝗹𝗹𝗶𝗮𝗻 𝗼𝗹𝗶𝘃𝗲𝗶𝗿𝗮 𝗴𝗶𝗯𝗶𝗻’s Post

💡 - "Understanding how traditional premium wines and new wine-based beverages can coexist under one regulatory framework is essential for the wine industry’s future." 💡 - "Based on the current analysis of the wine sector, three key strategies can be pursued. The advantage is that these strategies are complementary and can be implemented together, depending on the grower, company, region, or country involved. These strategies are: 1 ▶ Fostering traditional consumption of more traditional wines. 2 ▶ Enhancing and promoting new types of wines and their communication to appeal to new consumers. 3 ▶ Reinventing the wine product to attract consumers who are further removed from traditional wines." 👏 Thank you for this research publication! - Simone Loose Rafael del Rey https://lnkd.in/ewftiXAA Hochschule Geisenheim University Meininger's International WEINWIRTSCHAFT Deutsches Weininstitut, The German Wine Institute i.e. Wines of Germany worldwide Deutscher Raiffeisenverband e.V. Baden-Württembergischer Genossenschaftsverband e.V. (BWGV) Deutscher Weinbauverband e.V. (DWV)

Could the no and low movement save the wine industry? Wine Industry Network investigates and discusses 'Embracing the Future: Unlocking Opportunities with Low and No Alcohol Wines'... "The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first. But at this point, it’s clear that what seemed like it could be a trend, has become a way of life for many people across the country — even those who love to enjoy a glass, or occasionally three, of fully alcoholic wine." Do you agree there is the opportunity for growth in the wine industry? Does it need saving? Do you have any favourite non-alcoholic wine or wine alternative brands? https://lnkd.in/gxAwUh_B

It's ironic that the trends of non-alcoholic wines and low-intervention wines are happening simultaneously and often being supported by the same consumers. Non-alcoholic wines are some of the most highly manipulated wines on the market. To create a non-alcoholic wine with flavors approaching what consumers expect, you need to make wine and then use a process like reverse osmosis to remove the alcohol. Has anyone in sales heard any consumer thoughts on this? Or is there a complete disconnect?

"By approaching the wine occasion with an ingredient and process agnostic lens, we can open ourselves up to producing liquids that are more intriguing, more flavourful, and ultimately more valuable to this most cherished of drinking moments." Read our take on the next-generation of non-alcoholic wine alternatives. Featuring flavour powerhouses MURI, Ambijus, and Proxies. https://lnkd.in/eMewhKVK

The Wonderful World of Wine (WWW) airs today! https://lnkd.in/ee8XtfSj The Wonderful World of Wine (WWW) Episode 269 Hosts Kim Simone and Mark Lenzi explore all things wine with you! - We discuss the rising trend of non-alcoholic wines. - Exploring the challenges of producing quality non-alcoholic wines. - Mention the legal labeling terms for such wines. - How Non-Alcoholic Wine Is Made: - Methods include vacuum distillation, spinning cone columns, and reverse osmosis - Environmental Impact: - Discuss the environmental implications of producing non-alcoholic wines. - The good and bad of quality and taste: - Explore whether non-alcoholic wines can match the quality and flavor of traditional wines. - Health Aspects: - Highlight any potential health benefits or drawbacks. - Review of Current Products: - Briefly review popular non-alcoholic wine brands available in the market. Remember, non-alcoholic wines are gaining popularity, but opinions vary. Overall, it's an exciting topic with room for growth and innovation! 🍷 Cheers Kim and Mark #wine #franklinma #wineeducation #thewonderfulworldofwine #nonalcoholic

Do your business choices line up with your personal choices? Is your business looking to become more sustainable and look after the planet? What about your personal wine choice? That was 3 questions in a row... how did you go? (sorry another question) The Darling Wines | Premium Organic Wine | Marlborough NZ #organicwine #nzwine #thedarlingwines #organicnzwine 🌿🌿🌿🌿🍷

The Wonderful World of Wine (WWW) show airs today at 10,1 and 7 The Wonderful World of Wine (WWW) Episode 269 Hosts Kim Simone and Mark Lenzi explore all things wine with you! - We discuss the rising trend of non-alcoholic wines. - Exploring the challenges of producing quality non-alcoholic wines. - Mention the legal labeling terms for such wines. - How Non-Alcoholic Wine Is Made: - Methods include vacuum distillation, spinning cone columns, and reverse osmosis - Environmental Impact: - Discuss the environmental implications of producing non-alcoholic wines. - The good and bad of quality and taste: - Explore whether non-alcoholic wines can match the quality and flavor of traditional wines. - Health Aspects: - Highlight any potential health benefits or drawbacks. - Review of Current Products: - Briefly review popular non-alcoholic wine brands available in the market. Remember, non-alcoholic wines are gaining popularity, but opinions vary. Overall, it's an exciting topic with room for growth and innovation! 🍷 Cheers Kim and Mark #wine #franklinma #wineeducation #thewonderfulworldofwine #nonalcoholic https://lnkd.in/enHghED8

Consumer preferences are shifting toward healthier, mindful drinking, leading the the rise of low and no-alcohol wines. What some initially viewed as a passing trend is now becoming a significant market segment, challenging traditional wineries to adapt or risk losing relevance. This WIN Expo session, sponsored by BevZero and Wine Hooligans, LLC, will highlight brands innovating in production and marketing while maintaining quality. Explore advancements in these wines, with a focus on preserving aroma, flavor, and mouthfeel—plus tasting samples. Discover how to integrate these offerings into your portfolio to meet evolving consumer demands. Learn More:

The numbers don’t lie. 📈 The non-alcoholic #wine trade is booming, with a +35% increase in global sales in 2023 and an annual growth projection of 31% through 2024. This shift in consumer behavior highlights how more and more people are choosing #alcohol-free alternatives without sacrificing the pleasure of enjoying a great glass of wine. For us, continuing to create products that inspire us is a true privilege. After significant effort, we’ve crafted a 0.0% alcohol wine that not only meets expectations but leads the market #innovation. The result? My Zero – an exciting breakthrough. But it’s not just about removing alcohol; it’s about preserving the full experience of enjoying wine. We’re confident that in a blind tasting, #MyZero is the perfect alternative to traditional wine, offering the same high-quality experience for those occasions when you're looking for a different option. We’re continuing to grow with the best #Spanish wines and now embracing the new era of alcohol-free wine. #AlcoholFree #Quality #Trade

Latest Update from NZW - The US Market, NZ's number 1 wine export market, is still in strong growth! NZ Sauvignon Blanc value growth 4.6%, and volume growth 2.7%. New Zealand sits in the sweet spot of what consumers are seeking - lighter, refreshing wines. There remain significant category opportunity gaps in America! Top Key Opportunities 1. White wines 2. Innovation – lower alcohol, single servings, interactive labels, 1L bottles 3. 'Second' markets 4. Sustainability – across all levels of wine production Top Key Issues High in market inventories and uncertainty over when they’ll clear through 2. Consolidation 3. Competition and decline in wine consumption 4. Decline in Pinot Noir