Why Not Soda’s Post

At the start of this year, we kicked off our international expansion with the Netherlands. As we enter the last quarter of 2024, it’s time for a first recap. Our listing at Albert Heijn marked our first major listing outside of our home market, and as a challenger brand from Portugal, we’re thrilled that our Perfectly Balanced Organic Fruit Sodas are performing on the same level as flavors of established (German) brands who’ve shaped the alternative soda category over the past 15-20 years. Along the way, we've teamed up for events of inspiring brands like Patagonia and On —together, we’re making it easier for people to choose better in what they wear and what they drink. A special thanks to Gardeners | Certified B-Corp™ for their strategic reflection and PR work, which landed us a feature in this months edition of Linda, the Netherlands’ leading lifestyle magazine! Last but not least, a huge thank you to our great partners at Dorstlust, who understand the challenges of building a brand and support us to take Why Not Soda to the next level in this beautiful country and market.

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