Real ad or fake, let's put that aside. What I'm attracted to is the concept that "the brand is bigger than the celebrity attached". It takes a long time for a brand to reach this status, and an even longer time for management to be comfortable enough to openly display the thought. But I do agree with commenters here: • If you're not familiar with Beckham's hand tattoo, it doesn't work. • If you haven't seen his other Stella ads, it doesn't work. • If you had no idea that Beckham was Stella's brand ambassador, it doesn't work. For the sake of discussion though, who would you pick and what would be their character defining trait that you would pick if this was your campaign?
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Genius campaign alert. Hire David Beckham and REFUSE to show him because your brand deserves the spotlight 👏 My ad of the week goes to this beauty by GUT for AB InBev. What a way to show who the real star of the show is - your brand. I share #advertising and #marketing insights daily. Follow for more.