This weekend, thousands of high-cheekboned hopefuls descended on Washington Square Park for a $50 Timothée Chalamet lookalike contest. Yep… $50. Not even enough to cover the rental fee for your Wonka-worthy purple velvet suit from Spotlight. Plot twist – they came anyway. Not just a few genetically blessed, curly-haired lads - but a crowd so massive the cops had to shut it down. And then? Timothée himself crashed the party. Talk about breaking the internet and the fourth wall simultaneously. This whole beautiful mess started with good old-fashioned flyers. You know, those things your nan still picks up at the supermarket? Just goes to show that sometimes the best marketing strats are like your Temu orders. They might not make any sense at the time, but they end up being pure genius. Dive in for our thoughts 👉🏼 #TimotheeChalamet #NYC
This is so iconic 🤩
Nice summary
Nice one
You could've cleaned up here! Thomas Brennan
Digital Executive
1moLove the focus around building community and it's always great to see events catch lightning in a bottle like this. The marketer behind the timmy takeover actually posted about the whole process for those interested 👀 https://www.linkedin.com/posts/activity-7256725546800222208-u6P5/