Warsaw Creatives’ Post

"Brewing Happiness: Nestlé's Coffee Campaign" In a world where mornings were rushed and stress lingered, Nestle sought to change the narrative. Their coffee campaign, "Start Your Day Off Right," aimed to bring people together, one cup at a time. The Journey Begins Nestle's researchers discovered that coffee was more than just a morning pick-me-up; it was a ritual that brought comfort and joy. They decided to tap into this emotion, creating a campaign that would inspire people to slow down and savor their coffee. The Message Nestle's campaign centered around the idea that coffee wasn't just a drink, but a moment of peace. Their ads featured busy professionals, students, and parents taking a break to enjoy a perfect cup. Key Strategies 1. Social Media: Shareable content showcasing cozy coffee moments. 2. Influencer Partnerships: Collaborations with lifestyle and food influencers. 3. In-Store Promotions: Special offers and sampling events. 4. Online Contest: "Share Your Coffee Moment" photo contest. The Impact Nestle's campaign: - Increased brand awareness by 25% - Boosted sales by 15% - Created a community of coffee lovers sharing their moments The Tagline "Start Your Day Off Right, with Nestle Coffee" Hashtags #NestleCoffee #StartYourDayOffRight #CoffeeLove #BrewingHappiness

As we approach Sober November, it’s a great opportunity for individuals and businesses alike to embrace mindful living. Whether you’re participating for health reasons, to reset, or just to challenge yourself, this movement presents unique opportunities for brands to connect with conscious consumers. Here are five marketing strategies to capitalize on the Sober November trend: 1. Influencer Partnerships – Collaborate with influencers who advocate for a sober lifestyle to promote your non-alcoholic offerings. 2. Engaging Content – Share recipes, tips, and stories related to sobriety or mindful drinking. Build community around the idea of wellness and balance. 3. User-Generated Content – Encourage customers to share their sober journey using your products, creating authenticity and boosting engagement. 4. Discount Campaigns – Offer special deals or bundles on non-alcoholic beverages to motivate first-time buyers to make the switch. 5. Email Marketing – Target health-conscious customers with newsletters focusing on the benefits of going sober, featuring your products as alternatives. Non-alcoholic drinks like Seedlip Drinks and Athletic Brewing Co. Brewing Company are changing the game, offering sophisticated options that fit right in with this growing movement. #SoberNovember #MindfulLiving #NonAlcoholic #HealthandWellness #MarketingStrategies #SoberCurious #WellnessJourney

We recently partnered with @milestone.asia to showcase their innovative line of functional foods. Together with a dedicated team of influencers, we've introduced audiences to the exceptional benefits and unique qualities of Milestone’s bio-functional foods. 🤩 - Discover Milestone® – where each bite is a leap towards better health. Specializing in bio-functional foods, Milestone harnesses the power of nutrigenomics to directly enhance health and activate biological functions targeting your genes. 🍇🫒 Enjoy the purity of cold-pressed olives and pomegranates, meticulously preserved and delivered in UV-protected amber bottles to ensure every nutrient is perfectly intact. Milestone is ready to transform your wellness journey with their 6 unique formulas.🌳 - 🤝 Are you a brand inspired to make a difference? Get in touch with us today! - 🎁 Don’t forget to use our influencer codes for 10% off your next purchase! - #milestoneasia #milestoneSG #biofoodsg #biofunctionalfood #foodforgenes #foodforyourgenes #healthysg #healthyfoodsg #influencermarketing #socialjetsingsapore #brandcollaboration #eventmarketingSG #influencercollaboration #brandawareness #digitalmarketing #creativecampaigns #socialmediastrategy #influenceragency #growyourbusiness #singapore #socialmediamarketing #marketingsg #influencergeneratedcontent

🥛 Alex Cooper Has Launched Her Own Hydration Drink Alex Cooper is the host of the "Call Her Daddy" podcast. She's the biggest female podcaster in the world and earlier this year she signed a $125 Million deal with SiriusXM, in addition to interviewing Kamala Harris during her presidential campaign. This past week, Alex Cooper announced the launch of a new hydration drink called "Unwell," filled with electrolytes, vitamins, and green tea extract. She described the current market for hydration (drinks like PRIME and Gatorade) as made by men, for men, while Unwell is made by women, for everyone. The drink will be released in Target on January 1st, 2025, retails for $2.49 per bottle, and comes in three initial flavors. The choice of a hydration drink is an interesting one. The hydration market is pretty crowded, but the female-focused positioning is fairly unique. Launching a beauty brand or an alcohol brand may have been a more obvious decision, but Cooper described the non-alcoholic hydration drink as what resonated with her the most. What's also interesting is this drink has been launched in partnership with Nestle. I'm not sure the exact degree of Nestle's involvement (are they handling all the production, have they built the marketing strategy, do they own a large chunk of the equity in the company, did they push for the drink angle), but it makes sense for them to get more deeply involved with influencer-led brands. While the drink isn't out until January 1, there have been some questionable comments on social media with some people criticizing Alex Cooper for making this another influencer money grab. At the same time, Alex's fanbase is massive and passionate so we'll have to wait until January to see how well this drink sells in the market. #nestle #drinks #influencers #creatoreconomy #marketing #advertising #beverage

Brews & Booze: How did Chamberlain Coffee Team Up with 818 Spirits for the Ultimate Fusion Experience? Espresso martinis are the new go-to drink order for women everywhere - now, with Emma Chamberlain and Kendall Jenner leading the trend. The two celebrities have collaborated to create a convenient kit that combines their two brands, Chamberlain Coffee and 818 Tequila, so their fanbase can enjoy a TikTok-style espresso martini at home. ☕️🍸 Let’s get into why the campaign and branding is every marketer's dream: → Strategic Partnership: It's no secret that Chamberlain and Jenner are Gen-Z style icons when it comes to being influencers - these women take the cake. Both have been in the public eye since their teenage years, growing up alongside their audience and evolving into pivotal figures in today's pop culture. Their partnership was a natural fit, and, surprisingly, it didn't happen sooner. → Selling a Lifestyle: Chamberlain and Jenner excel at selling not just products, but a narrative and a lifestyle - a hallmark of great marketing. Their campaign takes consumers on a cool-girl journey, effortlessly staying on trend with the cowgirl persona. By combining their strong, powerful brands, they create something meaningful for their target demographic, seamlessly challenging the alcohol industry and making a point to make tequila espresso martinis, a movement that hasn’t caught on quite yet. → Purposeful social media: Through teaser campaigns and social media posts on their respective company pages, Chamberlain and Jenner, acting as influencers for their brands, are generating amazing buzz for their legendary campaign. They complement each other's brands in distinct ways: Emma assists Kendall in positioning her 818 as the new mixer in the ever-iconic espresso martini recipe, while Kendall helps elevate Chamberlain Coffee as a premium ingredient in any beverage, establishing it as a luxury brand alongside 818, which is highly regarded among elite alcohol brands. The key to a great campaign? Benefit each other’s brands in equal ways, connect to your audience in a charmingly authentic manner, and create a conversation that will last long after your products sell out. ✨

Stanley 1913 Tumblers: From Campsite Classic to Viral Sensation Stanley tumblers have become a surprising internet phenomenon. This seemingly ordinary product has seen a meteoric rise, driven by a combination of factors: Iconic Brand & Quality: Stanley's legacy as a trusted provider of durable outdoor gear, dating back to 1913, laid the foundation for success. Their commitment to quality, evident in their wide range of insulated drinkware, resonated with consumers seeking reliable products. Viral Spark & Social Media Boost: A video showcasing a Stanley tumbler surviving a car fire with ice intact went viral in late 2023. This unexpected display of durability sparked widespread social media engagement and organic user-generated content. Platforms like TikTok became a breeding ground for trends, with users personalizing their tumblers and showcasing their uses. Stanley further leveraged social media by partnering with relevant influencers and actively engaging with their audience. Limited Edition Frenzy: Collaborations with retailers like Target for exclusive Stanley tumblers created a collector's frenzy. The online buzz surrounding these limited-edition drops not only boosted brand awareness but also drove customers to stores, generating a significant sales increase. Reports indicate a 275% year-over-year increase in Stanley Quencher tumbler sales and a 215% increase in their entire hydration category, solidifying their position as the No. 1 drinkware brand in North America. The Divide: Practicality or Hype? The Stanley tumbler craze has sparked online debate. Some view it as a fad or a status symbol fuelled by "manufactured demand." This highlights the complexities of viral marketing and the ever-evolving consumer landscape. Mindful Consumption: The phenomenon raises questions about consumerism. The "fear of missing out" surrounding limited editions and the portrayal of Stanley tumblers as a trendy accessory on social media can lead to impulsive purchases. However, Stanley tumblers are also lauded for their durability, encouraging a shift away from disposable cups and promoting a more sustainable lifestyle in the long run. By embracing user-generated content, influencer partnerships, and strategic engagement, Stanley transformed a practical product into a cultural phenomenon. Ultimately, the Stanley tumbler craze serves as a reminder to be mindful of our consumption habits, encouraging us to make informed choices that align with our values and needs. This article reminded me of a conversation during lectures I had with Shravan bhaiya. share your thoughts on this. #artandproductmusings #StanleyCupReimagined #DigitalTransformationInSports #FanEngagementRevolution #GlobalIconStatus #InnovationInCommerce #BrandPartnershipsUnleashed #CommunityDrivenSuccess #ViralMarketingMagic

How Sweet Shops Play with Your Mind Using “Healthier” Festive Sweets Sweet shops have gotten clever with marketing during the festive season. By promoting “healthier” versions of traditional treats, they’re playing on our psychology to encourage guilt-free indulgence. Here’s how they do it: 1. Calorie Comparisons: Displaying calorie and sugar content side-by-side makes us feel we’re choosing a “better” option, even if the difference is minor. 2. Health Branding: Labels like “low-calorie” or “guilt-free” convince us that it’s okay to indulge. 3. Influencer Power: Seeing fitness influencers enjoying these sweets on social media makes us want them too! In reality, the difference might be small, but these tactics work wonders in nudging us to buy. Which is your favorite festive sweet, regardless of the calories? Comment below! #FestiveMarketing #HealthyIndulgence #SweetShopTactics #ConsumerPsychology

Cigar market trends. New opportunities for sellers Dear colleagues, The cigar industry is constantly evolving, and today we see several key trends shaping the future of the industry: - Consumers increasingly seek individualized experiences. This is evident in the search for cigars with unique flavor profiles, custom-made products, or those using rare tobacco varieties. - Conscious consumers are choosing products produced with environmental standards in mind. This applies to both the cigars themselves and their packaging. - The COVID-19 pandemic accelerated the shift of many consumers to online shopping. This trend continues to grow, and online platforms like Cigarlands are becoming increasingly popular. - There is a growing interest in cigars from different regions of the world, as well as limited editions and exclusive products. - Social media plays an increasingly significant role in shaping consumer preferences. Influencers specializing in cigars influence purchasing decisions. By leveraging Cigarlands, you can: - Increase brand awareness - Attract new customers - Boost sales - Become a market leader Join us and be part of the future of the cigar industry! #cigartrends #cigarindustry #marketinsights #Cigarlands

🥊 Positioning Influencer-Led Brands as David vs. Goliath I was reading this article in the Grocery Gazette about the latest in a series of consumer products released by famous YouTube group the Sidemen. In quick succession, the group launched a vodka brand (Vodka XIX), a cereal brand (Best), and Side Strips (meat snacks)--in addition to their new restaurant chain Sides. Putting aside the lessons from this successful case study in influencer-led brands, one thing that caught my eye is that Sidemen manager Jordan Schwarzenberger specifically mentioned their mission to disrupt bigger cereal brands like Krave (Kellogg's), Weetabix, and Cheerios (General Mills). Similarly, Logan Paul spent a lot of time saying how his PRIME drink was taking on Gatorade, running many ads directly comparing the ingredients of PRIME vs. Gatorade. Mr. Beast (Jimmy Donaldson) has also described his Feastables snack line as directly improving on market leaders like Hershey's chocolate. There's a major marketing lesson in counter-positioning. While some of the old school CPG/FMCG folks may not take these young influencers very seriously, their own consumer brands have an intrinsic advantage in their value proposition as being counter-positioned against the massive consumer conglomerates like Nestle, P&G, and Unilever. That's a major advantage and starting point for influencer-led brands that the big companies don't have. But is it enough for an influencer-led brand to last and grow beyond the initial hype? And how should the execs at CPG/FMCG brands respond to this? There's no clear answer to these questions right now but we will see the answers play out over the next several years as all types of influencers around the world start directly competing with traditional consumer brands and making that a major part of their marketing communication. https://lnkd.in/ewfD9VpA #grocery #sidemen #influencer #creatoreconomy #ksi #consumergoods #cpg #fmcg

#𝐂𝐚𝐬𝐞𝐒𝐭𝐮𝐝𝐲: 100 𝐧𝐚𝐧𝐨 & 𝐦𝐢𝐜𝐫𝐨 𝐜𝐡𝐞𝐞𝐬𝐞 𝐥𝐨𝐯𝐞𝐫𝐬 𝐟𝐨𝐫 𝐁𝐮𝐫𝐠𝐨 𝐝𝐞 𝐀𝐫𝐢𝐚𝐬 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐏𝐥𝐮𝐬 👔 In Spain, we created an influencer marketing campaign for 𝐁𝐮𝐫𝐠𝐨 𝐝𝐞 𝐀𝐫𝐢𝐚𝐬 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐏𝐥𝐮𝐬 𝐜𝐡𝐞𝐞𝐬𝐞 which boasts 14% protein - the highest in its market category. Our goal was to generate awareness about this innovative product by leveraging authentic and credible user-generated content (UGC) on Instagram and TikTok, as well as to increase brand penetration through real product trials. 🏠 To reach 𝐦𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐆𝐞𝐧 𝐙 who are food enthusiasts, athletes, and lead healthy lifestyles, we selected 100 unpaid nano and micro influencers from our community, who were fresh cheese consumers, and shared content related to food and sports on their social networks. 📷Each influencer showcased the product as an 𝐢𝐝𝐞𝐚𝐥 𝐬𝐧𝐚𝐜𝐤 𝐛𝐞𝐟𝐨𝐫𝐞 𝐞𝐱𝐞𝐫𝐜𝐢𝐬𝐢𝐧𝐠, as well as a 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐟𝐨𝐫 𝐜𝐨𝐨𝐤𝐢𝐧𝐠 𝐡𝐞𝐚𝐥𝐭𝐡𝐲, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞, 𝐚𝐧𝐝 𝐭𝐚𝐬𝐭𝐲 𝐝𝐢𝐬𝐡𝐞𝐬. The 144 UGCs published on Instagram and TikTok achieved +1𝐌 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬, nearly three times the initial goal, and generated over 8K interactions. Check out the full campaign 👉 https://lnkd.in/dc_G_D9w #influencercampaign #influencermarketing #humanizemarketing