Hey sales people, here’s when you should question the messaging provided to you. 1. The best reps don’t use it. 2. It’s focused on the company. 3. It’s feature dominated. 4. It’s boastful. 5. It’s not exactly true. What am I missing? Refining your sales messaging can significantly improve your success. Keep searching until you find the right words. #sales #messaging
This is the stuff provided on the 'brainwashing and beers' training It's often labelled 'sales training' But it's not
Matt Wanty in my experience, the messaging provided by companies/orgs is good to use if you're new to the BDR/sales game. It will help build the foundation for experimentation. Thanks for your great advice and knowledge sharing.
Matt Wanty This is why short form humor is powerful….it replaces the buzzword salad marketing concocts and replaces it with problems prospects struggling with as described by relatable, memorable phrases.
Features belong to the 19th century..
A continued work-in-progress. I much rather use the phone & be able to test on the fly!
Helping sales teams find, keep, and grow customers.
4moMatt Wanty what is your opinion on all of automation tools diluting the quality and effectiveness of traditional mutli-touch prospecting?