Voyage’s Post

View organization page for Voyage, graphic

1,311 followers

During times of uncertainty it’s common to play it safe. And while this may be the best thing for a business, it isn’t always the case. Strategic investment into the right technology and design can empower a business, putting them closer to their customer or stakeholders, and emphasising trust and loyalty. 📈 A recent article on PRINT on this topic caught our eye. With the title ‘Design can help firms strategically navigate uncertain times’, Lynda Decker writes about the power of design to navigate ups and downs. She writes, “Strategic design emerges as a critical tool for all companies, [...] enabling them to communicate clearly and instill confidence in their clients,” and adds that design principles can emphasise clarity, trust and resilience. 🕯 Lynda shares a view into the psychology of design, highlighting that if something looks good we’re more likely to consider it credible and expert. This harks back to times past, when powerful institutions were those that with their physical structures evoked power, strength and confidence. A tech-savvy team of experts and designers in your corner can elevate your brand and strengthen connections with customers and stakeholders, even during uncertainty. 🌤 #design #collaboration #digitalagency #innovation #businessinsights #growthmindset

Catherine Knowles

Freelance writer, editor and comms specialist: ceaknowles.com

1mo

💡💡💡💡💡💡

Like
Reply

To view or add a comment, sign in

Explore topics