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Hispanic buying power is projected to reach $2.8 trillion by 2026 and yet only 45% of this critical consumer segment feels represented by brands. For Gen Z Hispanic consumers - the most digitally engaged group - these numbers are even lower at 41%.⁠ ⁠ To resonate effectively with Hispanic audiences, authenticity is essential. This involves embracing bilingual content, highlighting the richness of diverse cultural communities, and moving beyond generic marketing strategies. Brands should foster genuine connections by participating in ongoing conversations and uplifting diverse voices.⁠ ⁠ It's crucial to celebrate Hispanic culture, people and history year-round, rather than solely during designated heritage months. By engaging authentically with community-focused strategies, brands can enhance their impact and build consumer trust and loyalty.⁠ Check out our full blog post to read more: https://lnkd.in/g_-tmB5i #ViralNation #HispanicHeritageMonth #InfluencerMarketing #GenZ #SocialFirstMarketing #SocialMediaMarketing

According to an AdAge article, 36 million Latinos are voting for the first time, making them a key voting bloc! 🌟 With a growing population and influence, marketers should also be looking at Latinos as "swing" consumers for brands. Yet, despite being 20% of the U.S. population, they only get 2% of media investments from brands. This is a huge opportunity for companies to connect with this influential group in a changing market! #LatinoVote #MarketingInsights

Happy Monday everyone!! The gap that still exists in Investing in the Hispanic Audience, Despite the 'Hispanic Boom' With Hispanics still leading consumption in over-the-air-broadcast. This notion was reinforced by a Nielsen report, which concluded that homes undercounted Hispanics by 33% and Spanish-language dominant Hispanics by 49%. Brands that fail to future-proof their bottom line by connecting to the cultural nuances of Hispanic communities with authentic insights and making Hispanic spending integral to their core growth strategies will find themselves hitting a brick wall with this powerful consumer. Going into the upfront season, marketers, agencies, and media partners must address this core impediment to increased Hispanic-targeted ad spend. Do you still need more reasons to start targeting the biggest minority in the US? I am open to a conversation and happy to help. #lunesdeLinkedin #hispanicmarketing #community #transcreation #marketingstrategytips #diversityandinclusion #language #success

👀Market to the Hispanic Community👀   As a member of the Hispanic Community, I've noticed we're often overlooked in companies' marketing efforts. Here are some reasons to speak directly to the Latino/Hispanic.   EXPAND YOUR AUDIENCE. Latinos currently represent 19% of the total U.S. population, that's around 62 million people! The community is also projected to grow to 29% by 2060. Start fostering that relationship now and help your brand grow with the community.   BUYING POWER. Latinos are currently contributing $2.8 trillion towards the U.S. economy. With increases in spending in the tech, telecom, personal care, and food industries.   Wondering which companies to look at for guidance? Check out the Copa America Men's soccer tournament. ⚽ They're holding the games in the U.S. because of the buying power of Latinos in the U.S. and our larger stadiums that accommodate more viewers. Coke also does a great job at localizing their ads to target the Hispanic community.   Should I make a part 2 of what to do and what to avoid when targeting the Hispanic community? #digitialmarketing #marketing #soccer #retailwin #casestudy #strategy #latinos #marketingstrategy #digitialads

📈 The Hispanic community in the U.S. is growing rapidly, with a projected purchasing power of $2.8 trillion by 2025, according to eMarketer. Yet, Hispanic-targeted marketing receives less than 4% of total ad budgets. This gap represents a significant opportunity for brands to embrace cultural authenticity. It is important, however, that this approach is thoughtful and authentic. The Hispanic Marketing Council (HMC) recently launched the "Latino Coating" campaign, which criticizes brands for superficially incorporating Latino elements into marketing initiatives without a true understanding of Latino culture. The campaign challenges us to go beyond superficial marketing and genuinely connect with Hispanic consumers. 🤝 At ShowHeroes, we prioritize real community engagement and cultural relevance both in our advertising strategies and internally with our Better Media Framework. 👉 Learn more https://lnkd.in/eq5Z3jnm #DiversityEquityInclusion #DigitalAdvertising #BetterMedia

Hispanic Heritage Month: Why Brands Can't Ignore This Market As we celebrate Hispanic Heritage Month, it’s crucial for brands to recognize the massive opportunity the U.S. Hispanic market presents. With an economic output of $3.2 trillion (yes, trillion), this community is growing at 2.5 times the rate of the non-Latino economy. If U.S. Latinos were a standalone country, they'd have the 5th largest GDP in the world! Here are some key facts 💡 : 1. Spending Power: U.S. Latinos' spending power has skyrocketed to $1.9 trillion, driving consumption across various industries. 2. Digital Influence: Latinos are 57% more likely to engage with brands online, and 84% actively use social media platforms like TikTok, Instagram, and YouTube. 3. Future Growth: Latinos make up 25% of the U.S. Gen Z population, shaping the future of consumer habits and brand loyalty. At RealUp Media, we’ve got the tools to help you connect authentically with this thriving market through strategic influencer marketing, immersive events, and targeted campaigns. With Hispanic Heritage Month in full swing, now is the perfect time to invest in this audience. Let’s work together to make your brand a part of this dynamic community’s future! 💥 #HispanicHeritageMonth #MarketingStrategy #RealUp #InfluencerMarketing

🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

In our latest webinar with Guillermo Pérez and Kevin Downey from digo:, we explored how the rapidly growing U.S. Hispanic market is transforming advertising. Here are the highlights:   📊 A Market on the Rise With a projected population of 68 million and a GDP of $3.7 trillion, U.S. Hispanics represent the fifth-largest economy globally—far from a niche market.   🎯 Beyond Translations Marketing to Hispanics requires more than repurposing general-market campaigns. Authenticity and cultural relevance are key to building meaningful connections that resonate with the unique experiences of Hispanic audiences.   🌱 Untapped Potential Hispanic consumers account for 20% of the population but only 3.6% of ad spend. Addressing this gap presents a $109 billion revenue opportunity.   💡 Key Takeaways - Brands with multicultural strategies grew 44% in value, showing the business impact of inclusive marketing. - Hispanics are early adopters of technology, spending more time on connected TV and digital platforms than the general population. - Emotional resonance drives engagement—this audience reacts strongly to messages that align with their experiences and values.   The U.S. Hispanic market isn’t just growing; it’s reshaping the future of advertising. Let’s discuss! 💬   #MarketingStrategy #HispanicAudience #MulticulturalMarketing #DigitalAdvertising

Gain Authentic Insights with MHN's Un-Acculturated Hispanic Panel 🇲🇽🌟 Unlock the unique perspectives of the un-acculturated Hispanic market with MHN's specialized panel. This group provides invaluable insights into a significant and often underrepresented population segment, allowing brands to connect more deeply with their target audience. MHN's Un-acculturated Hispanic Panel is carefully curated to reflect the authentic experiences and preferences of individuals who maintain strong ties to their cultural roots. This allows you to gain a nuanced understanding of their behaviors, needs, and purchasing habits. Why choose MHN's Un-Acculturated Hispanic Panel? 🌟 Access to genuine, culturally rooted insights. 🌟 Enhanced understanding of consumer behaviors and preferences. 🌟 The ability to craft more effective and resonant marketing strategies. Harness the power of authentic consumer insights with MHN's Un-Acculturated Hispanic Panel, and elevate your brand's connection with this vital demographic. #UnAcculturatedHispanicPanel #ConsumerInsights #MHN #MarketResearch #CulturalUnderstanding #HispanicMarket #BrandStrategy #AuthenticConnection

This insightful Q&A with S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC emphasizes the importance of understanding and authentically engaging Asian-American (AAPI) audiences in marketing. For our recent research report, “Engaging Multicultural Audiences,” we spoke to Kalita about the nuances of capturing Asian-American attention and loyalty. “Asian-Americans are part of the growing diverse consumer purchasing power that also includes Black and Hispanic, so our inclusion is not only a sound business practice, it is important to ensure you’re reaching a growing demographic.” In this Q&A: The Nuances Of Marketing To Asian-American Audiences, Kalita urges marketers to use a blend of data and community insights to understand and connect with diverse AAPI consumers. Learn more about how companies can better approach this diverse and influential group. https://bit.ly/3C7CKvy #MulticulturalMarketing #AAPI #DiversityAndInclusion #InclusiveMarketing #Infillion