Virgin Media O2 reposted this
Meet Daisy. She’s O2 (Telefónica UK)’s newest recruit as ‘Head of Scammer Relations’ - created using state-of-the-art AI to answer calls in real-time from fraudsters, keeping them on the phone and away from customers. Former Love Islander and scam victim, Amy Hart, has been working with ‘Daisy’ to help O2 (Telefónica UK) customers swerve the scammers. We’re urging customers more than ever to remain vigilant, leave ‘scambaiting’ to the AI experts and report suspected fraudulent calls and texts for free to 7726. Find out more in the press release: https://lnkd.in/ehvG6Upr #Fraud #Scams #Scambaiting
Amazing work! I bet after sometime these scammers start hating themselves more than this AI lady of an eternal life.
This is a brilliant idea. The next step would be to develop an app that automatically answers calls from unknown numbers and matches them with real-time data from chosen financial organisations on actual outbound calls to their clients. As a wow-factor feature, it could record the most emotional parts of the conversations for end users.
Top marks O2 (Telefónica UK) Virgin Media O2. Super to do this ahead of international fraud awareness week - which we are supporting too. Our CSO David M Clarke loves what you've created and will be speaking about Daisy on BBC radio today
I love this. I have from time to time, tried to bait the scammers… top sport. Well done Daisy this is brilliant
I think it’s great that we are doing this. It makes me sick when I think of vulnerable people being scammed, but also a lot of the people phoning up to scam you are victims themselves, forced to work in online scam centres by human traffickers. And it’s a growing industry sadly. Very glad it’s being tackled
This is really cool! Curious how it works - is the AI listed against unused phone numbers? Has there been an estimate to how much the AI will cost to run? Hours of gen AI speech sounds expensive to me but I'm no AI expert 😅 It's a great initiative - would love to know more 😊
Love it! Now that’s how to leverage interactive AI for some common good. 👍🏻
Just a shame O2 can’t concentrate on sorting out their customer service and network coverage for their current customers with 3G,4G & 5G!
Head of Fraud Strategy, Symmetry Solutions
19hThis makes absolutely no rational sense. Why would O2 waste time wasting scammers' time? There are thousands of scambiters on the internet who have been doing this for years and reported loss from tech support fraud and government impersonation phone calls have increased ten fold during the same time. If O2 wanted to stop scammers all they have to do is trace calls, report the IP addresses to NCA, who can then send the IPs to CBI, who can kick doors. Nothing wastes a scammer's time like being in jail. Even weirder, according to the video, O2 is making outbound calls to call back numbers based on 7726 reports. This means the scammers are legitimate subscribers to the DID numbers being baited, so O2 doesn't even need to trace calls, and they can shut the numbers off whenever they want.