Mark Vanderbeeken’s Post

Accelerating Research with AI

Accelerating Research with AI

Diverse Applications of AI in UX and Market Research Lots of different ways people are exploring how and where to apply AI. Here are some thoughts form my experience" 👍🏽 What is AI good for: * Predictive behavioral models * Support admin tasks * Support the synthesis process * Generate Reports 👎🏽 What it’s not good for * Synthetic users * Act as a knowledge base * Moderate research sessions https://lnkd.in/esWpjeW2

Yesterday, we introduced Great Question AI (Beta) — your research sidekick. From asking AI to find specific quotes to automatically generating detailed summaries after every interview, Great Question AI helps you level up your research synthesis and operations without interrupting your workflow. It's incredibly powerful, which is why these features come with guardrails for responsible use and meet high standards for privacy and transparency. Here, our co-founder & CEO Ned Dwyer shares how our approach to AI can help teams of all sizes democratize research — safely and at scale: https://lnkd.in/gDTJwANb #uxresearch #userresearch #researchops #ai

AI can speed up certain research tasks but is currently most helpful in the planning and analysis stages.

This article focuses on how publicly available AI tools can help UX researchers in their studies. You’ll want to use your AI tools more heavily for certain stages of research projects and avoid them for others.

In 2024, AI personalization is revolutionizing industries, decoding individual preferences with precision through advanced algorithms like machine learning and natural language processing. Hyper-personalization is driving deeper connections with customers, but concerns over data privacy persist, prompting governments to enact stricter regulations. Despite challenges, AI personalization offers businesses unprecedented opportunities to drive engagement and loyalty. In marketing, it optimizes campaigns and enhances brand perception, yet ethical considerations are crucial to maintaining consumer trust. Overall, AI personalization presents transformative opportunities for businesses to unlock growth and innovation in the AI-driven landscape. 🌍 #AIPersonalization #CustomerExperience #HyperPersonalization #DataPrivacy #DataSecurity #Regulations #BusinessTransformation #MarketingStrategy #EthicalAI #Innovation #CustomerEngagement https://lnkd.in/gv6JKAxX

Miro users 📣 A helpful use-case of AI in our agency 🤖🎯 Elle Daintree breaks down how Miro Assist is helping her productivity https://lnkd.in/epAcqVBK

In the digital age, personalization powered by artificial intelligence (AI) has become essential in various industries. ⏩️ https://lnkd.in/ehmsXaKv 🚀 AI-driven personalization has evolved rapidly, thanks to advances in machine learning algorithms and data analytics. 🔍 From recommendation systems to chatbots, AI is reshaping consumer experiences and business strategies. 🌐 Deep learning techniques and vast data sets enable AI to deliver hyper-personalized experiences across touchpoints. 📈 The projected trends for AI personalization in 2024 point towards further evolution and impact across sectors. #OmegaRewind #OmegaClassics #OmegaReports

We have compiled a list of the seven ways in which AI can help you craft a superior user experience. https://lnkd.in/eN2yMpkQ