Valentín Ornia’s Post

AI can be a game-changer for programmatic traders, as it can aid traders by automating manual tasks, consolidating insights across tools, and providing real-time optimization recommendations. Ultimately, freeing up traders' time to focus on strategic initiatives and delivering better results for clients. #AI #ProgrammaticAdvertising

Vlad Isaiko, CTO of TeqBlaze, dives into the evolving role of AI in programmatic advertising in his latest article on Martech Zone. Discover how predictive bidding and AI innovations address challenges and transform strategies in our industry. Vlad offers valuable insights into implementing #AI to enhance transparency and efficiency while navigating the complexities that AI integration presents. 🔗Read the full article here and learn how these advances can revolutionize your advertising strategies: https://lnkd.in/dCRPFUKv Interested in optimizing your programmatic approach with AI? Contact us to start the conversation: https://lnkd.in/dvRZFyME #TeqBlaze #MajchineLearning #ProgrammaticAdvertising #AdTech #Innovation

🔍 As programmatic buying in AI gains traction, it's crucial for traders to delve into its efficiency and reliability. 💡 While AI products offer promising solutions, they may overlook underlying issues threatening their effectiveness. I've outlined some key improvements and frameworks to enhance AI campaign optimization algorithms that can help bring our industry forward. Check it out! #AI #ProgrammaticTrading #DigitalAdvertising #CampaignOptimization #Innovation [LINK] https://lnkd.in/dzcRkPjk

Could not have said it better and IMO, neither could ChatGPT... "No matter how good models become, there’s always interpersonal nuance and context that a model can miss. Traders deeply understand their clients’ needs and goals. When technology’s rapid insights are combined with human intuition, traders can look around corners and make smarter optimization decisions, both now and for the future." Sharing perspective from a lead with #AmazonAds, who shares some great points about the value & efficiency that can be driven by AI, especially in areas of creative and frequency. We recently shared an article about the changes Amazon is making and this also makes us hopeful for the improvements to come. #dataanalytics #artificialintelligence #futureofmedia https://lnkd.in/gfJtqmBx

The link below will take you to an AI + Human-generated report, "Future of Advertising (2024-2027)" posted by Exploding Topics. This company seeks to discover topics before they take off. So, paging through this material is one way to see how AI can inform, and provide intelligence to, the industry. With the new year on the horizon, many offer reports like this. The difference here? AI's contribution. Take a look: https://lnkd.in/gGWDgmag

Exciting news! Basis now benchmarks the performance of all major creative units and enhanced team collaboration on programmatic ad delivery forecasts, all powered by Basis AI. Discover more AI-powered planning, forecasting and activation tools: https://ow.ly/SMNs50Stfg2 #DigitalAdvertising #AI #BasisTechnologies

Exciting news! Basis now benchmarks the performance of all major creative units and enhanced team collaboration on programmatic ad delivery forecasts, all powered by Basis AI. Discover more AI-powered planning, forecasting and activation tools: https://ow.ly/hBB350SyVtX #DigitalAdvertising #AI #BasisTechnologies

There's no escaping the conversations around AI and its predicted impact on the AdTech industry and its workforce. A lot has been made of its potential to replace jobs in the future, but what if AI was more friend than foe? For those of you working in Programmatic, here's a great article that looks at the potential for AI to be a Trader's greatest ally 👇 Take a look: https://lnkd.in/exxbQmzy #AI #programmatic #trading #adtech

Exciting news! Basis now benchmarks the performance of all major creative units and enhanced team collaboration on programmatic ad delivery forecasts, all powered by Basis AI. Discover more AI-powered planning, forecasting and activation tools: https://ow.ly/bIRw50SrHfB #DigitalAdvertising #AI #BasisTechnologies

Exciting news! Basis now benchmarks the performance of all major creative units and enhanced team collaboration on programmatic ad delivery forecasts, all powered by Basis AI. Discover more AI-powered planning, forecasting and activation tools: https://ow.ly/HPyW50St6FA #DigitalAdvertising #AI #BasisTechnologies