Darchi Digital Recruitment’s Post

AI can be a game-changer for programmatic traders, as it can aid traders by automating manual tasks, consolidating insights across tools, and providing real-time optimization recommendations. Ultimately, freeing up traders' time to focus on strategic initiatives and delivering better results for clients. #AI #ProgrammaticAdvertising

Could not have said it better and IMO, neither could ChatGPT... "No matter how good models become, there’s always interpersonal nuance and context that a model can miss. Traders deeply understand their clients’ needs and goals. When technology’s rapid insights are combined with human intuition, traders can look around corners and make smarter optimization decisions, both now and for the future." Sharing perspective from a lead with #AmazonAds, who shares some great points about the value & efficiency that can be driven by AI, especially in areas of creative and frequency. We recently shared an article about the changes Amazon is making and this also makes us hopeful for the improvements to come. #dataanalytics #artificialintelligence #futureofmedia https://lnkd.in/gfJtqmBx

"When I started in programmatic in 2013, I never imagined how far it would come—or how important the human touch would remain. AI is transforming the industry, but traders still bring something irreplaceable: intuition, creativity, and the ability to adapt to the unexpected. It's not just about the tech; it's about how we use it to make smarter decisions and create real impact. The future of programmatic isn't just AI-driven—it's human-powered. #ProgrammaticAdvertising #AI #HumanTouch #DigitalInnovation"

Vlad Isaiko, CTO of TeqBlaze, dives into the evolving role of AI in programmatic advertising in his latest article on Martech Zone. Discover how predictive bidding and AI innovations address challenges and transform strategies in our industry. Vlad offers valuable insights into implementing #AI to enhance transparency and efficiency while navigating the complexities that AI integration presents. 🔗Read the full article here and learn how these advances can revolutionize your advertising strategies: https://lnkd.in/dCRPFUKv Interested in optimizing your programmatic approach with AI? Contact us to start the conversation: https://lnkd.in/dvRZFyME #TeqBlaze #MajchineLearning #ProgrammaticAdvertising #AdTech #Innovation

Navigating the future: The role of AI in shaping programmatic marketing #BrandWagon #AI #programmaticmarketing #AI #artificialintelligence

AI is becoming increasingly more relevant and useful in the world of digital media! We’re seeing AI for automation, optimization and analysis more and more on platform. It’s important to be up to date on all the ways it’s being incorporated and ways you can use it to make your media do more for you! This blog post investigates what’s on the horizon for AI and the profound effects we are already seeing.  Read more: https://lnkd.in/ge9wf5DU

Ready to unlock the future of performance marketing with AI? Explore how AI and ML algorithms are revolutionizing attribution analysis towards uncovering true partner attribution and enabling marketers to propel their app growth to new heights! #AI #ML #PerformanceMarketing #AppGrowth #AttributionAnalysis

Just posted a new article on how AI is changing advertising on my Medium blog, where I selectively share some thoughts on topics like Web 3.0, and digital marketing. 📚 Read it to learn more about: ● The growing role of AI in advertising, fueled by a surging global market, and its key benefits; ● Barriers to AI adoption (e.g. data privacy concerns & lack of transparency); ● Real-world examples of AI application in advertising; ● Thoughts on the future of AI in the industry. 🔗 Check it out here: https://lnkd.in/e3enhsfx Do you already use AI-driven tech to optimize your advertising efforts? #AdTech #AI #Advertising #DigitalMarketing

Spoke with Tim Vanderhook at Viant Technology about how GPTs and LLMs are coming to DSPs. Viant AI has a custom GPT to help plan media, but as it evolves programmatic advertising could be even more AI-driven. Cognitiv created what it called ContextGPT, and Chalice AI is investing in LLMs. Here is what Tylynn Pettrey has to say about the proliferation of generative AI in ad tech: “A lot of people are skeptical that [generative AI] builds on current methods, that it provides a lot of value, and it can be expensive to run computationally,” Pettrey said. “So, there’s probably a lot of confusion around, ‘why would I use LLMs when what I’m doing isn’t performing poorly, or even if it is, could LLMs actually turn the performance around?’” However, these will eventually prove out: “I don’t think there’s any way that you can compete without having some version of an LLM in the future.” From Ad Age 🔗 🔗 🔗 #AI #DSPs #Programmatic #AdTech #GenerativeAI https://lnkd.in/eY4cEwHs

As AI continues to develop at a rapid pace, media agencies have a unique opportunity to use it for enhancing efficiency and driving revenue growth. Check out how it can be applied in campaign planning and optimization: https://ow.ly/IYYK30sGpOy #DigitalAdvertising #AI #Automation