I don’t want 10-minute food delivery 🙅♂️ And honestly, neither should you. Here’s why 👇 Quick commerce is evolving at lightning speed. Zepto launched Zepto Cafe. Zomato introduced Bistro. Swiggy came up with Bolt. Companies like Magician and Country Delight are also jumping in with their own versions. The numbers are staggering. Swiggy already fulfills 5% of its orders via Bolt, and Zepto Cafe is handling around 30,000 orders a day. It’s clear that 10-minute delivery is becoming the next big thing. On the surface, it sounds incredible. The convenience of having food delivered to your doorstep in 10 minutes is hard to ignore. But have you ever stopped to think about how this is even possible? Here’s the truth: for food to reach you in just 10 minutes, it has to be prepared in 2-3 minutes, leaving the rest of the time for delivery. But how is that even achievable? I mean, we can’t even cook Maggi in 2-3 minutes. The answer is simple yet alarming. It’s ultra-processed, ready-to-eat food. Stored in cold storage, heated quickly in a microwave, and sent your way. It’s not fresh, and it’s certainly not healthy ( I hope I am wrong here ) While indulging in this occasionally might be fine, the sheer convenience of 10-minute delivery could easily push people into making it a habit. And that’s where the real danger lies. This could lead to a massive rise in obesity, sugar spikes, and, even scarier, long-term effects like cancer. Of course, certain items, like coffee, might be safe for quick delivery. But this relentless push for speed and convenience is setting us on a dangerous path. We’re demanding more without fully understanding the cost. I can’t help but feel paranoid about what’s coming. Are we trading our health for convenience? What do you think? Let’s talk about it.
"The difference between foolishness and wisdom is the ability to see long term consequences of our actions" As history tells us, again and again, most disruptive technologies enter with a promise, an excitement, serve us comfort and convenience and before we can comprehend, become integral to our lives, irrespective of their impact on us. This convenience is something super hard to resist, and sadly it's difficult to see this trend of quick delivery slowing down anytime soon.
“Cigarette smoking is injurious to health” Yet we smoke it “Tobacco causes cancer” Yet we chew it “Alcohol consumption is harmful for health” Yet we cherish it “Sugar causes diabetes” Yet we savour it “Quick commerce is harmful for the society/environment/health safety/road safety/addictive cheap labour etc etc etc” Yet we celebrate it Just a random thought! BTW 2024 will end in 10-12 days and my phone is still waiting for me to download these quickiesssss….. Le me: Naaahhhh….. I’m too lazy to download these….lets just take a walk and go the market and buy from Deepak bhaiya ki dukan
I see your point, but here's my take on why 10-minute food delivery can still be healthy: Think about a buffet you don’t wait for the food to be cooked fresh, but it’s still prepared well in advance and kept fresh for you to enjoy. Similarly, these quick-delivery platforms can use pre-prepared, high-quality ingredients and advanced cooking methods to ensure both speed and health. The key is transparency. If companies are open about their processes and ingredients, customers can make better choices. Sure, indulging occasionally is fine, but if the food is made with care like using fresh veggies, lean proteins, and minimal preservatives there’s no reason why 10-minute delivery can’t be part of a balanced lifestyle. Ultimately, it depends on the brands and what they deliver. Not all 10-minute meals are unhealthy, just like not all home-cooked meals are perfectly nutritious. It’s about being informed and making mindful choices. What do you think?
Everyone knows beedi, cigrett kills. There is signage on the pkts. Still people buy them. Frozen precooked foods have been sold for ages in the US and so are they in India. Still people buy them. When you go out to eat in restuarents they are also using stale food most of the time. None of it is freshly cooked. Only way to ensure fresh food is to go to a dhabha where they cook everythng in front of you, including cutting veg and preparing. Else you have to eat at home, where in our busy lives we also storge food leftover and eat them next day sometimes. India is as it is diabetis and cancer capital, obesity and thyroid is engulfind even teens now. So why single out 10min delivery to be selling stale food? Did they ever say they are selling freshly prepared meals. Anyone who is eating out must know all the gravies are precooked, dals have been prepared several hours ago. All they do is put butter and corinder before serving. Our ingredients including masala, khoya, paneer, milk, fruits and vegs are also adultrated! https://www.youtube.com/watch?v=CDRMt4FnzY4&pp=ygUPUmVhbFRhbGtzMSBmb29k
I don't mind ordering my food in advance and waiting for some time, provided they will serve healthy and fresh. Fresh foods feel light and happy. Even when I am in restaurants or cafes or thellas if I know it's cooked fresh, I don't mind waiting. Sometimes it's okay to demand quick services while your hunger is peaking but to make it a lifestyle and routine, I doubt if it's even satisfying. I don't know about the impact on health; determining that would take some processes but quick deliveries like that might not even "feel good". When you consume you must be assured it's safe. That's also how you develop healthy relationship with your food. I think that "feel good" can alone be a determinator i.e of course if you are attuned to your body. I don't want to criticise the initiative or people who order it but I do empathise that the lifestyle has become so fast-paced that consumers are needed to compromise on the basics of life. Such ventures that are master ideas for businesses are only a by-product of the needs out there. The question is, Why do we as a society need this to happen? How do we make it conscious? How can we make changes individually and as leaders? How do we want to drive humanity forward?
Look at it this way: we are fed food that makes us sick, and then we are advertised medical drugs that will solve the problems. Ozempic is the drug that everyone is talking about. Yeah, it's a prime example of this. How about we get to the root of health issues in America rather than damage control? To address the health crisis from our convenience-driven diet, we need a multifaceted approach. Implement stricter food regulations and clear labeling. Subsidize fresh produce and restrict unhealthy food advertising, especially to children. Support local agriculture and emphasize nutrition education in schools.
Next is people calling in Zepto deliveries just to take them to a hospital, because it's quicker than ambulances 🫡
I feel that the race for faster delivery raises a critical question: are we prioritizing speed over health and sustainability? What’s even more concerning is how this might reshape consumer habits, normalizing ultra-processed, quick-fix meals at the expense of fresh, nutritious options. Perhaps it's time for businesses and consumers alike to reconsider the balance between speed, quality, and health, Vaibhav Sisinty
Department Manager at H&M
1dIf you see the menu of the 10 minutes delivery restaurants.Mostly they are ready to serve foods like juices,Idli wada,Biryani which are already ready for consumption at the restaurant and all they need to do is instead of plating they will pack it which doesn't take much time.Before passing judgement understand what's on offer.None of the 10 mins serving restaurant keep whole menu for this application.They select the items which can be served in minutes.