VAB’s Post

A “generational shift in the balance of news media.” is currently happening! This is the first time that websites and apps have overtaken TV as a popular source of news in the UK. Social media has a growing influence, especially among younger audiences. Real-time communication is a real differentiator for businesses today- it can mean the difference between gaining and losing customers in fact. Bunny is on hand to help organisations ensure their messages are not just heard but resonate with audiences in a trustworthy way across these platforms. Source: The Guardian, https://lnkd.in/dr7Hbnrj #Streaming #OnlineMedia #SocialMedia

It's fascinating to see how media consumption habits are evolving, especially among Gen Z. 🤔 Recent trends show a significant shift away from traditional broadcast TV, with younger audiences gravitating more towards digital and on-demand platforms. This generation values flexibility, instant access, and personalized content, which streaming services and social media provide in abundance. For content creators and marketers, staying on top of these trends is essential. Knowing where your audience spends their time helps you connect better and keep them engaged. What changes have you noticed in your own viewing habits? 💬 #broadcastmedia #culture #tv #streamingservice #entertainment

In an era where traditional network television struggles to maintain its viewership, online platforms like Meidas Touch are capturing the attention of younger audiences. This op-ed explores the shifting landscape of media consumption, highlighting the factors behind the decline of network TV and the rise of streaming services. It also examines the most popular platforms among younger viewers, revealing their preferences and viewing habits. #StreamingWars #NetworkTV #OnlineContent #MediaConsumption #YoungAudiences #StreamingPlatforms #DigitalMedia

Having your customers watching a mix of streaming and traditional TV can work to your advantage. Check out our exclusive webinar on The Future of Advertising: Audience-Based Buying and learn how engaging your audiences effectively is the key to success. https://lnkd.in/eyYd9i_D

Samba TV study highlights widening gap in TV diversity representation https://nca.st/MDd25 #Streaming #FAST #FASTTV #OTT

🔥 Hard-to-reach younger viewers has been a hot topic for years... Maria Iu, The Media Leader: how exactly can public-service broadcasters utilise streaming to reach younger people? And what else can they do – is it about changing formats, or the content they offer, or both? 🔟 industry leaders share their thoughts on how public broadcasters can boost their popularity with young audiences.

Key findings: - Among persons 18-49, AM/FM radio beats TV in average audience and weekly reach according to Nielsen’s Q2 2023 Total Audience Report - TV reach among persons 18-49 has dropped -26% and time spent viewing eroded -59% - Linear TV audience erosion is fueled by cord cutting and streaming - AM/FM radio has a dominant 69% share of ad-supported audio - AM/FM radio audience shares are 17 times larger than ad-supported Pandora and ad-supported Spotify - When introduced into a TV media plan, AM/FM radio generates extraordinary increases in campaign reach among 18-64s who are light TV users - According to The Published Audience Measurement Company (PAMCo) print media is holding its own, reaching 'an estimated average of 30 million monthly consumers and 12 million daily consumers

📺 TV vs. Online Platforms: A New Era of Content Consumption The way we consume media has dramatically shifted over the years. Here’s a quick comparison between traditional TV and online platforms: 📺 TV: Scheduled Programming: Viewers tune in at specific times, with content controlled by networks. Limited Interaction: A passive viewing experience with little to no audience engagement. High Production Costs: Requires significant investment in equipment, crew, and distribution. 🌐 Online Platforms: On-Demand Viewing: Audiences can watch content whenever they want, from wherever they are. Interactive and Engaging: Real-time comments, reactions, and feedback create a dynamic experience. Cost-Effective: Anyone can create content with minimal resources—ideal for creators and businesses of all sizes. As more people shift to digital content on platforms like YouTube, Netflix, and social media, the flexibility and accessibility of online platforms are becoming the preferred choice. But TV still holds value in terms of its reach and quality. Which platform are you watching the most these days? #TV #OnlinePlatforms #ContentCreation #DigitalMedia #Streaming

Is Non-commercial media the secret weapon paid media strategists are ignoring? Let’s get real—non-commercial media is still a dirty phrase in the world of paid media. But guess what? It’s the future, and if you’re not embracing it, you’re leaving money on the table. In the last few years, the TV industry has undergone a revolution bigger than the leap from black-and-white to color or VHS to DVD. The once-mighty audiences of linear, broadcast TV are slowly dwindling, while subscription streaming services and Connected TV (CTV) are skyrocketing. Are television networks like Seven, Nine, TEN and SBS yesterday’s news? Are Netflix or Amazon's Prime really the future? While their domination is growing now, what is next? And what lessons can be learnt from these streaming platforms success? Television does not have this on their own. So too do other paid channels. Spotify has a larger audience than any radio station in this country. So here’s the uncomfortable truth: Advertisers and marketers still clinging to old-school channels, without diversifying, are chasing a shrinking audience. If you want to stay relevant and tap into the booming streaming space, you need to ask yourself: Is your brand ready to step up, or will you keep playing catch-up while others seize the moment? The media landscape is evolving at lightning speed—are you in or out? Read more here. #freemedia #noncommercialmedia #mediaagency #independentagency #marketing #television #streaming #advertising #mediastrategy #audio #radio #radioadvertising #televisionadvertising