Uzair Imran’s Post

With Google finally adding negative keyword exclusions and Impression Share reporting to #PMax, it got me thinking what do I want to see come to PMax? - Downloadable Asset Group reporting: the current workaround of screenshotting and then using a #LLM to create a table isn't ideal. - Better Search Term reporting: Using scripts to find out what search terms are triggering the PMax ads is something I can see being streamlined. - Network reporting: It'd be great to see breakdowns of exactly where PMax is spending its budget, whether that's on #Discovery, #Search, #Display etc. It is great to see how far we've progressed since PMax's early days in 2021 and I am excited to see what the next steps are. What does everyone else want from #PMax? #GoogleAds #PPC #Search

Performance Max question of the day.... As you know, you can't specify exactly where to spend your money. BUT. If you could choose a network, where would you spend your money? #PerformanceMax #PMAX #GoogleAds

Spotted the location bid adjustment in PMax? Here’s the twist: We can’t actually bid on locations in PMax. Even if you try to increase the bids, it won’t make any difference. It’s a feature that seems adjustable but doesn’t influence the campaign as you might hope. Personally, I’ve found that understanding these nuances helps me stay focused on strategies that truly impact performance, saving time and effort on adjustments that don’t move the needle. Google #googleads #ppc #digitaladvertising

Google just dropped some new PMax reporting features! Now we can get a deeper dive into asset performance and understand exactly what's driving conversions. This update also includes YouTube video placement insights and third-party brand safety verification. What this means is better optimization and, ultimately, better results. --- 👋 Finding this useful? See my profile (Ujjwal Pahwa) for fresh updates, and follow to stay updated. --- #GoogleAds #PerformanceMax #DigitalMarketing #PPC #AdTech

A safe estimate for Google PMAX campaigns is an incremental ROAS that is 1/3rd of the platform reported number. Until you have that ability to test it yourself, I would use that number.

Anyone in my network currently utilizing a Google script to report on conversion placements for PMAX? If yes can you please reach out to me :) if no, can you find me someone who is? lol #pmax #paidsearch #googleads #googlescripts

Recently,i have participated in a Google ads research study. where I have found Google working on lot's of user interface changes this year for the Pmax campaign. I think something exciting coming in the Pmax campaign........... (ex: asset group level metrics, competitive price analysis and more)....Stay update, will share more. #searchenginemarketing #googleads #research #googlealgorithm

PMAX’s SIS metric can benefit you TODAY. Here’s How… This is going to be a great way to gauge diminishing returns It’s very common to see that Shopping and Search placements perform the best in PMAX and often get shown the most—until you scale your budget too far. Then Google will start to increase your visibility on DSP and Video networks. This is typically when performance begins to decrease slightly. That being said if your PMAX campaign is prioritizing spend to search and shopping and your impression share is low, this is a great sign that you can keep scaling the campaign without sacrificing spend being allocated to less effective placements. Once you approach 100% SIS, you can be more confident that you are approaching the point of diminishing returns in your ROAS and spend relationship. Hope this helps :)

Increase traffic for low-performing products in pMax Do this: Enter more auctions by having a fully descriptive product feed - Build out data history by breaking out product in their own STD shopping campaign - Move back into pMax once you build out data at item ID level #googleads #google

What's happening with Google CPMs? 🔎 In partnership with Varos, we're analyzing advertising data across industries and verticals to uncover the CPM trends you need to know. https://bit.ly/4aRfy1n | #GrowthMarketing #PerformanceMarketing #DigitalMarketing #MarketingAnalytics