#truth Communications is most valuable when treated as strategic and collaborative, not prescriptive and an after-thought. It's about informing the path to outCOMES, not churning outPUT.
I’ve never met her, but I already like her. This week’s Axios Communicator Spotlight features Khobi Brooklyn, Chief Communications Officer at Him & Hers. She shares a great quote that every leader should consider: “Every CEO should know that communications is not something you just slap on at the end of a project.” Strategic communications should be integrated from the very beginning. The sooner and more often you involve us, the better the outcome will be. #communications #corporatecommunications