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🌍 Netflix's ad-supported plan has surged to 40 million global monthly active users, up from 5 million just a year ago. Over 40% of all signups in the “ads countries” now come from the ads plan. Further bolstering its advertising strategy, Netflix plans to launch an in-house advertising technology platform by the end of 2025. This initiative aims to optimise how advertisers engage with the platform, offering new purchasing options, valuable insights, and enhanced impact measurement tools. Source: https://lnkd.in/ejmADTVH 🤔 All of this is impressive… but is Netflix able to compete in the long run with #YouTube and #TickTock in a world where content is becoming more and more bite-sized? #Netflix #Advertising #Streaming #DigitalAds #Media #TechNews #AdTech #ViewerEngagement #ContentStreaming #Innovation #MediaTrends #MarketingStrategy #AudienceInsights #GlobalReach #AdSupported #Entertainment #Television #OTT #FutureOfTV #PlatformGrowth Co-Created by gpt-4.

How much money Netflix spent for the last years for #marketing? Do you know how much your company spend for ##digitalmarketing? What activities your company promotes and what channels are used?

🚀 Staying Ahead in the Ad-Tech Race: What Roku’s New Patent Means for the Future of Streaming Ads we’re keeping a close eye on #Roku's latest move in the connected TV landscape—a new patent for HDMI-customized ad insertion. This technology could revolutionize how brands reach their audiences by seamlessly inserting ads when content is paused. With companies like Amazon, HBO Max, and Hulu already exploring pause ads, Roku's innovation highlights the growing importance of creative ad strategies in streaming. https://lnkd.in/gTKBjrkP

Netflix’s SECRET to staying on trend is adapting its Moment Marketing strategy! Well, what's that? Just turn every moment into marketing and gain everyone’s attention (and they have been quite good at it). Moment marketing is relating your brand’s marketing methods to current moments, happenings, trends, or something that people might be interested in, IN THE MOMENT! This type of marketing requires witty brains and fast action. You need to make your brand relatable and relevant to the current moment. Netflix usually correlates their latest releases to current memes; remember the Christmas and Family Switch memes? (Check the picture.) This strategy invokes that curious brain cell of ours and we somehow end up thinking that yes, it might be interesting, and before we know it, we’re watching the show! Good job, Netflix! Not only does Netflix attract its potential customers, but with such witty marketing, it makes sure that it stays the one app that people prefer streaming over other platforms. Branding and marketing! Both at the same time! #momentmarketing #netflix #MarketingQuotes #Marketing #DigitalMarketing #SEO #PPC #WebDesign #WebDevelopment #ContentMarketing #GraphicDesign #Expert #DigitalMarketingExperts #MarketingSolution #DigitalMarketer #DigitalMarketingExpert #DigitalGrowth

'If you're not paying for the product, then you're the product'. A fantastic line from the Netflix documentary, The Social Dilemma. It's alarming in a lot of ways for consumers but for some digital marketers it takes on a different meaning. If you want to access and use these products, you have to play their game. What do I mean by this? Well: 👉 If you want a search engine to crawl and serve your site then you have to optimize and set it up in a certain way. 👉 If you want Google to display your text ad above everyone else's you must do certain things on top of paying a certain amount. 👉 If you want Meta to show your video or image ads there are requirements you must adhere to. Whoever plays the game the best, wins 🎲 If you don't understand the technical elements of how these tools work, then you're not understanding the rules of the game you're playing. This post for example is playing the game. It's been Taylor'd with ever so slightly. #digitalmarketing #digitalstrategy #digitalconsulting #netflix #takeaways

"Oh sure, we’ve all glibly thrown around “content is king” for years, but in advertising the amount of money, time and attention to ad tech, advanced math and data analytics has dramatically dwarfed the focus on the content of the ads and the media environment in which those ads appear.". #contentmarketing #Streaming #Cookies https://lnkd.in/dx94djk4

As Netflix embarks on this new venture, the future of streaming ads looks promising and dynamic. With its in-house ad tech, Netflix is set to offer a more sophisticated and user-friendly advertising experience.  This bold move, revealed during its Upfronts presentation, marks a strategic shift as Netflix takes on industry giants like Google, Amazon, and Comcast. Read here to know more #digital #digitaladvertising #technology #digitalcontent #digitalmarketing #innovation #strategy https://lnkd.in/eFcT6YzC

European viewers need more than 6 minutes, some even more than 15, to find streaming content that is suitable for them. Given these numbers, it’s only natural to ensure that the viewers don’t get frustrated and turn off again because they are being bombarded with too much or too long advertising. But how do you achieve that? Well, we might have built a solution 😉 https://lnkd.in/eJWDpfhM #streaming #ads #advertising #FAST

Quite interesting how rapidly the pivot has occurred from never-ad to pro-ad. I always go back to the concept of bundling vs. unbundling as a fascinating lens to look at technology and media companies and their cycles. Hit 40 Million in May, and 22 Million in January. That's one heck of a ramp up in adoption. Particularly if you consider that the economic landscape has largely been positive over the period. “Now, over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.” https://lnkd.in/dY9vqEce