Demanzo’s Post

🚨 Netflix Shakes Up Marketing with "3 Body Problem" 🚨 Netflix's latest series, #3BodyProblem has been thrust into the spotlight thanks to a daring marketing stunt that simulates a global hacker attack. The chilling message "You Are Bugs" was displayed on landmarks in Rome, Milan, and around the world. Blending Guerrilla and Viral Marketing, this campaign taps into the power of surprise to break the monotony of daily life. The mystery surrounding the series' content sparks conversation and encourages user-generated Generated Content (#UGC), making it a popular topic on #socialmedia and beyond. Netflix's strategy demonstrates its mastery of digital connectivity and also emphasizes the value of engaging and innovative marketing in today's world. 💪 #Netflix #Guerrillamarketing #Viralmarketing

🌟 Netflix: A Masterclass in Marketing 🌟 Recently, I was watching Netflix and was amazed by their marketing strategies. I got so curious that I decided to dig into how they do it. Netflix excels with personalized recommendations, using data to suggest shows you’ll love and keep you hooked. They invest in original content like Stranger Things and The Crown, drawing in new subscribers and keeping current ones engaged. Their social media is clever, with witty posts and timely interactions. Globally, Netflix creates content like Money Heist and Sacred Games to attract diverse audiences. Their interactive shows, such as Bandersnatch, and experiential marketing, like the Stranger Things mall event, add unique touches. They also partner with brands like LEGO and tailor campaigns to different regions. Netflix’s blend of creativity, data, and global strategies makes it a standout in marketing. #Marketing #BrandStrategy #Netflix #DataAnalytics #30DaysChallenge

Post 3: Netflix: At the Epicenter of Culture Marian Lee, Chief Marketing Officer at Netflix, shared how the streaming giant has become not just a platform but a cultural phenomenon. With 600 million viewers worldwide, Netflix has mastered the art of starting conversations, shaping trends, and turning subscribers into passionate fans. Global Reach and Engagement: Netflix offers over 1 million shows across 90 platforms. As new content floods the digital world every day (e.g., 30K hours of video uploaded to YouTube daily), standing out requires engaging, culturally relevant content. - Four Lessons for Marketers (as seen through the lens of some of their most popular shows) 1. Be a Great Dance Partner (Wednesday) Netflix’s collaboration with unexpected cultural moments, like the resurgence of Bloody Mary from the show Wednesday or Running Up That Hill in Stranger Things, is a great example of tapping into a cultural moment in marketing. 2. Consistency is Alluring (Bridgerton) Consistent storytelling keeps audiences hooked, as seen in Netflix’s Bridgerton, which continues to build on its narrative allure. 3. Many Portals to the Upside Down (Stranger Things) By creating multiple ways for fans to interact with your content (e.g., digital and physical experiences for Stranger Things), Netflix deepens fan engagement. 4. Take a Leap (Squid Game) Netflix’s marketing around Squid Game wasn’t pre-planned but reactive, allowing them to build on the show’s organic success through live events like the Squid Game experience in Times Square. Post 3: Netflix: At the Epicenter of Culture Key Lessons for Marketers: - React to cultural moments—embrace the unexpected. - Think of your audience as fans—engage with them beyond the screen. - Take risks, some of Netflix’s most successful campaigns came from bold, risk-taking strategies. #ANAMasters #Marketing #Netflix #FanEngagement

This is how Netflix's recently launched campaign "Tudunnies" in Australia became a successful marketing campaign. 🎉 1. Understanding and catering to consumer behavior: By recognizing that 21% of Australian viewers engage in streaming content while in the bathroom, Netflix understands consumer behavior and habits. This insight allows Netflix to tailor its marketing approach to meet the needs and preferences of its audience. 💡 2. Personalization and relevance: The concept has been materialized through the introduction of three distinct “Tudunnies,” each themed after the iconic Netflix series: “Squid Game,” “Emily in Paris,” and “Heartbreak High.” Using these 3 famous shows, created a sense of personalization and relevance for the viewers and made them feel that Netflix is still taking care of its customers' preferences. 📺 3. Humour behind the "Tudunny" name: Basically in Australia, the word 'Dunny' is a slang used for toilet and as many Aussies watch Netflix while going to the washroom, so they kept the name "Tudunny", yet again got connected to the people. 😄 4. Reinforcing brand identity: The "Tudunny" campaign reinforces Netflix's brand identity as innovative, creative, and customer-centric. 🚀 Therefore we can say that by embracing unconventional ideas and finding unique ways to connect with its audience even Netflix strengthens its position as a forward-thinking entertainment provider. So, it is always important that whatever campaigns are developing, they should always be connected with the customers and their preferences, because if the customers won't connect with the campaign then the campaign will surely fail. 💪 #netflix #marketingcampaign

How much money Netflix spent for the last years for #marketing? Do you know how much your company spend for ##digitalmarketing? What activities your company promotes and what channels are used?

Can Netflix Be the Google of Entertainment 🎬? Scrolling through social media, a captivating movie clip 🎞 catches my attention, I dive into the comments💬, searching for the movie’s name. Once I have the name, my next stop is Google 🌐, where I search for “where to watch [movie name].” Google helpfully displays which streaming platforms host the movie and provides a convenient redirection link 🔗. Seamless and efficient, right? This happens to me frequently, and I bet it happens to you too. But what if Netflix could take over this entire process? What if Netflix became not just the place to watch content, but also the place to find it—whether they host it or not? Imagine searching for a movie or show on Netflix, and even if it’s not available on their platform, instead of irrelevant suggestions, Netflix could show where you can watch it and provide a redirection link, just like Google. I recently read a Forbes article and its key insights are: 💡 24% of people only use or primarily use social media to search online. 💡 1 in 5 people don’t use search engines anymore, as they can access websites directly through social media. 💡 57% of people search for information on YouTube as they would on Google. Here’s why I think it could be a game-changer: ⏩ Increased App Usage📈: If Netflix becomes the go-to platform to search for any movie or show, whether it's on Netflix or not, app usage would skyrocket. ⏩ Audience Insights🔍: By tracking searches, Netflix would gain valuable data on what users are looking for, guiding future content decisions. ⏩ Monetization Opportunities 💰: Netflix could partner with other streaming platforms or integrate affiliate links when redirecting users. This opens new revenue streams by monetizing the search traffic they’re already generating. ⏩ Improved User Retention 🕒: Instead of losing users after a failed search, Netflix could keep them engaged by providing redirection options or showing relevant alternatives. This would help reduce churn and keep viewers within the Netflix ecosystem. ⏩ Competitive Positioning🏆: With platforms like YouTube, Pinterest, and Instagram already being used as search engines for different types of content, Netflix could seize this opportunity to become the leader in entertainment search. Could Netflix harness this growing trend and position itself as the entertainment search engine of the future? 🤔 I’d love to hear your thoughts, let me know in comments! 👇 Forbes article- https://lnkd.in/gJwpbESZ #NetflixInnovation #StreamingWars #SearchEngine #EntertainmentTech #MediaIndustry #UserExperience #ContentDiscovery #FutureOfStreaming #DigitalStrategy #TechEvolution Reed Hastings Eunice Kim Minyoung KIM Monika Shergill

Ever wondered why you can’t stop binge-watching Netflix? It’s not just the shows - it's a marketing masterpiece! Netflix has mastered the art of personalized recommendations, to tailor content suggestions uniquely for each viewer. This approach transforms Netflix into a personalized channel for every user, keeping engagement high and viewers constantly exploring new content. The secret sauce? Netflix's data-driven content creation. By analyzing what people love to watch, they create original series and films that resonate with their audience's preferences, ensuring that new releases often become instant favourites. But it doesn't stop there. Netflix’s creative social media campaigns turn every show launch into a buzz-worthy event. From quirky memes to immersive digital experiences, Netflix knows how to capture attention and generate excitement. Combine this with a seamless user experience and flexible subscription plans, and it’s no wonder Netflix has set the gold standard in streaming. Their strategy highlights the importance of understanding your audience, leveraging data for smart decisions, and engaging users with creative, localized campaigns. 🌐📊 Curious about how these strategies can elevate your brand? Reach out to us at [email protected] and transform your brand story today! #netflix #marketingstrategy #netflixmarketing #contentcreation #trixalmedia

Netflix’s marketing team has done a remarkable job of making even ordinary content look appealing. By using smart promotional tactics, they’ve managed to get people interested in shows and movies before they’ve even had a chance to judge the content for themselves. Their ability to create buzz and excitement around their offerings demonstrates how powerful and effective their marketing strategies are. Essentially, Netflix's marketing makes people eager to watch, often based on the hype rather than the actual quality of the content. This success highlights just how skilled Netflix’s marketing team is at grabbing viewers' attention and driving interest. #SkilledMarketing #Buzz #MoviePromotion

50% of new Netflix sign ups are ad-supported. Latest results are out and 5.1 million new subscribers have hit Netflix, finally turning the negative commentary around for the company. There’s still a lot of debate about the long term health of the business, but today I think the real news is back to advertisers. This means brands need to dust off two old skill sets and overlay them with new approaches: Brands now have the ability to reach a targeted audience using ads in a way we haven’t seen in years. You need to get more targeted creative and more performance based. Your ads should be based around the user profile and content. Performance and creative need to come together in a way the industry hasn’t figured out yet. Brands need to get back into the content itself. This can be done through storylines, content co-creation and branded content - but you need to be where the attention is and the reality is that people still hate ads and love content. Sadly most agencies can’t do either of these things (no matter what their decks say). As much as advertisers love to say that entertainment is similar - the reality is that they are completely different worlds with different rules and structures. There are some companies that bridge this gap and you can see them growing in response to the changes in the market. Check them out and start thinking about taking a bet next year for your brands.

Connected TV (CTV) has been dominating marketing conversations for a while now—it’s transforming how brands connect with consumers. When CTV is combined with shoppable content, it becomes a winning combination that’s hard to ignore. Here’s a few more details about where things are headed with leveraging CTV: 📺 CTV will account for nearly 1 in 10 US digital ad dollars in 2024. That’s 9.5% of the total spend, according to forecasts. 🔥 In-show ads offer minimally disruptive ways to reach consumers, like dynamic overlays tailored to the content (think a Reese’s ad during a baking scene). This increases brand recall by 17 percentage points —an incredible lift for such a subtle approach. 🛍️ Shoppable content? Translates into buying something directly in the moment of viewing. Amazon’s X-Ray lets viewers shop directly from the shows they’re watching. Imagine finding a product in your favorite show and purchasing it without even pausing. Disney and Netflix are already following suit. These are amazing shifts that will lead to immense opportunities to dive both brand awareness and revenue. > > > They say -> Don’t just watch a trend. Be a part of it. Do you see yourself engaging with CTV and shoppable content in your future? Why or why not? #DigitalAdvertising #ShoppableContent #MarketingTrends