Townie Creative Digital Marketing Agency’s Post

Unpopular opinion: Social media managers don't owe you a sales guarantee. Social media is great for so many things – and often, posts do lead to direct, measurable sale ROIs. But more often than not, your business' social media efforts are going to bring benefits that are difficult to measure in dollars. Social media is an amazing tool to gain brand awareness, interact with your customers, position yourself as an expert in your industry and generate leads. It puts you in a great position to make sales, but expecting posts to automatically do that final step for you means you may be missing out.

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