Toronto Marketing Hub’s Post

I highly recommend THIS 👇 to all Sales and Channel Marketing managers who seek inspiration for creating strategies and upgrading skills. As an expert in sales and marketing in a particular region I sometimes find myself getting bored with doing same marketing strategies and campaigns in same channels. In Q3, I needed injection of inspiration and decided to focus on the Australian region to study its PC hardware industry. Steps: ✔ Select three major channels in the new region. ✔ Visit their promotion pages to review their promo mechanics, giveaways, bundles, banner styles, etc. ✔ Try to adapt their ideas to fit your channels. What you will gain: A fresh approach to showcase your creativity in front of top management and channels, inspiration and a successful case, of course! ✅ How do you like my idea?

I had to learn this the hard way: Just because you care about your product does not mean other people will. We thought we'd done everything right when we were gearing up for one of our product launches. We: > Found our target vertical. > Identified their problem. > Created a solution that would solve it 10x better than the competition. But then, we: > Screwed up in our Product Marketing. > Didn't align sales and marketing. > Delayed the opportunity to help customers. Just because WE could see the benefit and felt it was blindingly obvious didn't mean the value was clear to a client. Ask yourself: > Why would the product be valuable to your customer? > Why should they trust you to be the FIRST to genuinely deliver a solution in a world full of companies with better marketing teams claiming they do? > What would make them take action to switch from their incumbent provider? Creating a great product is the priority. But without proper messaging, it won't actually solve or do anything.

To turn around a poor-selling product, start by * Conducting thorough market research to understand customer needs and preferences. * Use this information to make necessary improvements to the product, addressing any shortcomings or weaknesses. * Implement targeted marketing campaigns to raise awareness and generate interest in the improved product, highlighting its unique features and benefits. * Offer special promotions or incentives to encourage trial and purchase, and solicit feedback from customers to continue refining and enhancing the product based on their input. kindly add your thoughts in the comment session. 🙏

Buyers have a lot to say about your competition. Especially on Gong calls. But, Product Marketing is struggling to answer things like: ❓Which competitors are in a deal?  ❓Which competitive deals need my attention? ❓How often are competitors being talked about? ❓How do I get this information in front of my sales team? So yesterday, Klue’s launching our new Gong Integration 🚀 Here’s how it works: 1️⃣ See how often competitors are coming up in calls 2️⃣ Prioritize your calls by # of competitor mentions 3️⃣ Add Gong snippets to your battlecards 4️⃣ Access Klue battlecards in Gong Engage  5️⃣ Update competitive fields in your CRM   Check out our landing page to learn more and test drive the product. Link will be in the comments. p.s. was fun shooting this ad with y'all Hunter Sones Zara Smith Jenel McKenney Shoubhik Roy Grayson Ottenbreit 😆

Buyers have a lot to say about your competition. Especially on Gong calls.✨ But, Product Marketing is struggling to answer things like: ❓Which competitors are in a deal?  ❓Which competitive deals need my attention? ❓How often are competitors being talked about? ❓How do I get this information in front of my sales team? So today, Klue’s launching our new Gong Integration 🚀 Here’s how it works: 1️⃣ See how often competitors are coming up in calls 2️⃣ Prioritize your calls by # of competitor mentions 3️⃣ Add Gong snippets to your battlecards 4️⃣ Access Klue battlecards in Gong Engage  5️⃣ Update competitive fields in your CRM   Check out our landing page to learn more and test drive the product. Link will be in the comments.

As LinkedIn's Global Product Marketing Leader Tiana Palumbo-Price says, “The work that marketing does sets up the sales organization to do the part of the job that is theirs. You can't do one without the other.” The goal of your marketing department should be to build brand recognition and trust to give your sales department what it needs to fill the Sales Funnel. But is it working? Read this blog post to learn more. And if you need help in this area talk to Deborah Tillett, Rob Meissner, or Bobby Gillespie. https://lnkd.in/ezDw9fDj

Product marketing is a methodical process that involves comprehending the needs of the consumer, developing persuasive messaging, and strategically placing the product to maximize sales. To guarantee product success, it entails market research, distinctive value propositions, promotional materials, and coordination with sales teams

Buyers have a lot to say about your competition. Especially on Gong calls 💥 But, Product Marketing is struggling to answer things like: ❓Which competitors are in a deal?  ❓Which competitive deals need my attention? ❓How often are competitors being talked about? ❓How do I get this information in front of my sales team? So today, Klue’s launching our new Gong Integration 🚀 Here’s how it works: 1️⃣ See how often competitors are coming up in calls 2️⃣ Prioritize your calls by # of competitor mentions 3️⃣ Add Gong snippets to your battlecards 4️⃣ Access Klue battlecards in Gong Engage  5️⃣ Update competitive fields in your CRM   Check out our landing page to learn more and test drive the product. Link will be in the comments 👇

📞 Buyers have a lot to say about your competition. Especially on Gong calls. But, Product Marketing is struggling to answer things like: ❓Which competitors are in a deal?  ❓Which competitive deals need my attention? ❓How often are competitors being talked about? ❓How do I get this information in front of my sales team? So , Klue’s launching our new Gong Integration 🚀 Here’s how it works: 1️⃣ See how often competitors are coming up in calls 2️⃣ Prioritize your calls by # of competitor mentions 3️⃣ Add Gong snippets to your battlecards 4️⃣ Access Klue battlecards in Gong Engage  5️⃣ Update competitive fields in your CRM   Check out our landing page to learn more and test drive the product. Link will be in the comments.

Unlock your dealership's potential with our targeted marketing strategies. Drive sales and connect with the right buyers effortlessly. 🚗 🚀 Let's accelerate your success! ✨