Pritesh Ruparel’s Post

Ever wondered how to generate real demand and excitement for your product? It's all about creating transparent signals of interest. Instead of pushing for immediate sales, focus on showcasing the buzz and popularity around your offering. This video short touches on this strategy and how to make your marketing more engaging and effective. The quick video below uncovers how soft signals and transparency can transform your approach! 🎥👇. If you have any thoughts, share them below and let’s connect! https://lnkd.in/g8nJFA-x #MarketingStrategy #DemandGeneration #CustomerEngagement #Transparency

Imagine your buyers know exactly what you do. Now imagine all that competitive intel you collect is being used. And I don't mean for battlecards no one reads (😬). I mean it's used in - marketing campaigns - messaging - talk tracks - outreach and by "messaging" I don't mean a competitive landing page. I mean your - product section - homepage hero - pricing - FAQs Somehow saas companies made competition something one person or team owns and makes a bunch of slides about that no one ever looks at. But it's time we remember it's actually part of (any) strategy. I'm working on something to get unstuck with it... Meanwhile, my friend Andy McCotter-Bicknell 🥦 hosted me on his newsletter to spill my 5-step framework to flip that script. Check it out 💚 https://lnkd.in/gRXX4-uP

How to Sell Without Looking Desperate Are your sales messages falling flat because they sound too pushy? Many companies focus on selling their product without considering how potential customers perceive it. Here's how to turn things around: Shift from Selling to Educating ▶️ Customers today are more informed than ever. Rather than focusing on why they should buy, demonstrate how your product solves their pain points or adds value. ▶️ Lead with insights, not product features. Share useful information that positions you as a trusted resource rather than just another salesperson. Understand Buyer Psychology ▶️ When you focus solely on selling, it can create resistance. Consumers are more likely to engage when they feel they’re making informed decisions on their own. ▶️ Offering value without the pressure encourages trust and builds stronger long-term relationships. Practical Application ▶️ Instead of saying, "Buy now!" try, "Here’s how we help companies like yours grow sustainably." Read my full blog post to learn why aggressive sales tactics often backfire: https://lnkd.in/g9Q8TM4y Let's connect for a free 15-minute consultation to discuss how we can apply this strategy to your brand: https://lnkd.in/gAcruwQt #MarketingStrategy #SalesTips #CustomerEngagement

🎆 "This is one of the best monthly go-to-market calls I've honestly ever had!" After the marketing manager for one of our dealer groups shared the above, one of the sales managers on the call perked up with: 🎆 "Hey, this is also this has been the BEST meeting I've ever had! Thank you for that!" HOW COOL IS THAT? 🧊🧊🧊 Why did they say that? They shared that dove deep, collectively. We looked at ideas that actually separate them from the market. Ways to bring old customers back, steal customers from the competition, and win new ones. Creative ones. Not the same standard things. That's how we stand apart from other marketing companies: by touching marketing, operations, and tech. By doing it better. By doing it deeply. By being connected. Blue Skies Ahead, baby. ⛅

Day 67 Ever feel pressured to cram every feature under the sun into your product? We've all been there! But here's the truth: feature overload can actually sabotage your product marketing. Why less is more: - Decision Paralysis - Customers overwhelmed by too many options often make no decision at all. - Focus on Value, Not Functionality - Feature lists don't resonate with customers. Highlight how your product solves real problems and improves their lives. - Marketing Muddle - A cluttered product is hard to explain and communicate effectively. Here's your action plan to avoid the feature trap: * Conduct Customer Research - Talk to your target audience. What problems do they face? What features would truly be valuable to them? Build a feedback loop that helps customers provide feedback easily. * Prioritize Ruthlessly - Not all features are created equal. Focus on developing and marketing the ones that deliver the most significant value to your customers. * Communicate Clearly - Craft a clear and concise value proposition that emphasizes the core benefits your product offers. Like what you read? Repost to help someone on your network.

“Marketing is too important to be left to the marketing department.” - David Packard, Co-Founder of Hewlett Packard He was right. 👉 Customers don’t care about our org charts. They don’t care which department is responsible for what. When they interact with your business, they see ONE brand. That means every department is part of the marketing team—whether they know it or not. It’s about getting everyone in the company to understand how their work impacts the customer experience. Marketing's job? Lead the charge, break the silos, and get the entire organization aligned around the customer. Every action impacts the brand. Every team is marketing: https://okt.to/Ly3sSa

Everyone is scared of niching down their marketing and focusing on a specific, small segment. I understand this. In our heads we're thinking "Everyone can use this! They'll get so much value! Why would I limit that?" But if you want to sell your stuff, start with the perfect niche. There is usually one specific group (aka segment) that not only will benefit the most, and the fastest, but that also knows they are suffering and are looking for a solution. If you pitch to those people, you'll sell faster with less discounting and haggling. And, remember - even though you are pitching to a specific segment you can still sell to others who come knocking. But think of those sales as "bluebirds." Nice little surprises or extras. Because spreading your message thin means that the people who are MOST likely to buy your stuff - because they are in pain and looking for a solution - are less likely to see you. Bottom line: When you focus your marketing, you get more clients. (At least, if you focus on a segment that actually wants what you have to sell.) H/t to Jason Knight for inspiring this post.

Our job is to understand and meet demand. Relax, I'm not opening a new front in the great demand creation conflict. We've all dug our trenches and are doggedly sitting in them. But I do want to talk about mindset. And how businesses and marketers define their most important objectives. If you make it a priority to understand your target market, identify their objectives and unmet needs, and then configure your product or service to meet those needs, it seems to me that that the promotional side of marketing is way easier. Define it how you like, but this is the job, isn't it?

Great marketing reflects the customer's reality, not yours. All great CMOs know: → prospective buyers have pain points → they're looking for providers that innately understand and can remedy them They know if you capture your buyer's voice, you’ll create positioning and messaging that feels authentic, because it IS authentic. This is why many CMOs love our 5 Rings of Buying Insight™ process at buyerpersona.com. It unlocks what your prospective customers care about. It allows your voice to be their voice. When you unlock this, marketing and sales feel easy. What's the big takeaway? Talk to and listen to your buyers—they’ll get it right.

We see this more often than you’d expect: Your sales team is telling a different company story than your marketing team. The founder is telling a completely different one. Your product team is spending story points based on even other messaging and positioning… And no one has any idea that’s happening. So, how do you fix this? Here’s a bit more context: