Tom M. Novak’s Post

Promoting #music through #gaming is much more than an experimental trend. Video games are facilitating the resurgence of older songs (and premiering newer ones) by introducing them to new and young #audiences. Nate Nanzer of Epic Games says, “When we bring artists into Fortnite, we see an effect outside of Fortnite,” supporting the fact that some #songs and #artists actually re-enter streaming services top charts after being heard in video games. The rise of #musicstreaming #platforms has inundated the market with new #content daily, so artists are continuing to turn to games as a strategic focus due to intensified competition in the industry.

Why Musicians Are Doubling Down on an Unlikely Venue to Reach New Listeners

Why Musicians Are Doubling Down on an Unlikely Venue to Reach New Listeners

wsj.com

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