Tom Glassey’s Post

🎭 "Being taught drama can transform your life." 🎭 This theme was highlighted by both Keir Starmer and Lisa Nandy at this year's Labour Party (UK) Conference, in which they both highlighted the critical importance of arts in education. The National Curriculum requires every state funded school to promote children's cultural development, preparing them for the experiences of later life. However, whilst the private school sector is able to invest in cultural education, the state sector has suffered a significant reduction in provision, due in part to the marginalisation of arts subjects in schools over the past twenty years. Children from low income are missing out the most because they are less likely to have cultural experiences outside of school. Furthermore, the ongoing cost-of-living crisis has led to a reduction in school trips, including theatre visits. Society of London Theatre & UK Theatre believe that every child has the right to go to the theatre, to experience the joy and opportunity that it can bring. Learn more at https://lnkd.in/eqpYN2kH Department for Culture, Media and Sport Department for Education HM Treasury #TheatreForEveryChild

I have been screaming this from rooftops for the past decade. Specially in B2B marketing. 95% of brands are still afraid to explore beyond their old standard, but let me tell you something, your buyer is a human, that will see on a daily basis over 20-50 ads through his socials, newsfeeds and sites. Most of those ads will say nothing to the buyer. Your 50% off ad? He has seen 10 of those before arriving at yours. Another demo video? Oh, your competitors already did one before he even got to yours. Does he remember it? Heck no. It all goes into the void. He won't even register the ad. You know what he will register? Humor. Heart. Emotions. Humaniyu. Something that will make him laugh, cry. Something that will make him relate. Relate is the keyword. And most important: remember. You might be wary of what I am saying. But I have been doing exactly that for a lot of companies throughout the years and brands. And the impact has always been succesful. A great example in the Print Industry is Enfocus. Some might be sceptical, others might find it weird. But the result is there. I have heard from several customers more about Print Hard than about the latest update of PitStop. I have heard about characters we created in campaigns more often than any promo we ever did. Why does it work? Because everyone wants to belong. To be part of something awesome. And that is what I am continously fighting for. Making your brand awesome. But beware, the most difficult thing is to remain genuine. You can add a piano and a soft voice to create emotions but if it doesn't come from rhe right place, it will just go into the void.

🎉Congrats to Suncoast Broadway Dinner Theatre for referring 132 ticket buyers through Artelize over the last 30 days!!! https://lnkd.in/dyv-mNnY Interested in learning more about successful ticket conversion? Let us know in the comments below and we'll get back to you asap! ➡️✒️ #ArtelizeAudienceBuilder #PerfomingArts #TechInArts #PerformingArts #AudienceGrowth

Here’s the link to sign up for our #ActGreen 3 webinar. The biggest and most comprehensive view yet of audience views on sustainability in cultural organisations.

In our newest journal article, "The Intersection of Faith and Theatre in C.S. Lewis’ Works," we delve into how FPA uses theatre to deepen our engagement with Lewis' messages of faith. Read more here: https://bit.ly/4fISx3f

Theatre is a form of knowledge; it should and can also be a means of transforming society. Theatre can help us build our future, rather than just waiting for it. #WorldTheretreDay #SaiLabInstruments #processengineering #processdevelopment #processdesign

Jack, Thanks for sharing the successes we helped Mount Baker Theatre achieve through the training and application of Lean methods. A 50% improvement in concession throughput during a show is a huge success for MBT and the customer experience. Did you say the front-line concession workforce is happier and making more tip money? Also, it is great to see continual overall end to end efficiency has improved. It has been great seeing the MBT team continue to optimize operations throughout the organization. Keep up the great work! Jeff #leanoperationsmanagement #workforceengagement #customerexperience #leadership #operationalexcellence #profitmargin

In our latest blog post, we discuss whether star power can make or break a theatre production. Is having a big Hollywood name attached always a good thing, or are there other factors involved when it comes to the world of stage performance? Here, we take a look at the key factors in creating the West End's next big hit and what household names mean for a new show. Take a look at From Slave Play to Wicked: is star power a blessing or a curse? below. https://lnkd.in/eBpR7w2g Feel free to share your thoughts and comments too. And please be sure to Like and share with likeminded theatre people! #westend #blog #feature

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Theatre isn't just about entertainment; it's a powerful alarm clock for the soul. What live production impacted you personally? Comment below! Learn more about our theatre company at https://bit.ly/49Jk0h5