Tomáš Bútora’s Post

I know everybody dreads cold calling, so I thought I’d share some insight. Start looking at cold calling like this, and it’ll make you a pro! Cold calling might not always land you a contract immediately, but don’t let that discourage you. Even if a call doesn’t seal the deal right away, it can still open doors. Here’s how: Email Follow-Up is Gold: When a potential client gives you their email, that’s a golden opportunity. Follow up with a well-crafted marketing email or direct them to a landing page that showcases your services. These tools are often overlooked, but they can make all the difference. 50% of My Clients Were Initially Sceptical: Many of my clients were hesitant over the phone. But after receiving an email that clearly outlined what we offer and how we could meet their needs, they decided to sign a contract. The Power of a Call-Back: After sending that email, it’s crucial to follow up with a call. Don’t just wait for them to respond—most won’t on their own. That follow-up call can be the game-changer. Don’t Be Pushy: People are more likely to commit when they feel like it’s their idea. Give them time and space to consider your offer. By guiding them gently, you empower them to choose your services. Remember, cold calling is just the beginning. It’s the first step in building a relationship. That follow-up call, handled with care, can turn a maybe into a yes. So, don’t just hang up—follow up! Give them the space they need, and watch as that initial call turns into your next big client. 💼 #ColdCalling #BusinessDevelopment #FollowUp #MarketingEmails #ClientRelationships #SoftSell

How to Build Trust in Your Cold Emails (Because Trust is Everything) In sales, trust is always the foundation. But with cold emails, it’s even more critical. You’re reaching out to someone who doesn’t know you, and their trust barrier is already up. How do you break through? Here’s what I’ve learned works best: 1️⃣ Lead with Value If you want to build trust, show that you’re there to help, not just to sell. Offer genuine insights, tips, or info they can actually use. Give them something valuable right from the start to show you understand their challenges and have solutions that work. 2️⃣ Forget the “Book a Call?”—Go for a Response Trust isn’t built by pushing for a meeting on the first email. Your goal with that initial outreach is simple: start a conversation. Show you’re interested in a dialogue, not just in closing a sale. Trust will grow from that genuine exchange, and calls will come naturally. 3️⃣ Share Case Studies or Success Stories If you’ve helped others in their industry or with similar challenges, let them know. Case studies are a great way to add credibility and let them see how you solve real-world issues. It’s like a preview of the results they could get from working with you. 4️⃣ Drop the Salesy Lingo The best “sales pitch” doesn’t sound like a pitch at all. Avoid the typical buzzwords and focus on communicating like a real person who wants to help. When your email feels genuine, they’ll be more open to hearing what you have to say. Remember, the first email isn’t about making a sale—it’s about making a connection. Focus on trust, value, and authenticity, and the rest will follow. Happy emailing! 🚀

17 cold email truths that took me from poor to rich: 1) Have a strong subject line. ↳ A question works to grab attention. 2) Make your emails short and to the point. ↳ Busy people won’t read a long email. Keep it < 5 lines. 3) Personalize your emails. ↳ The prospects name is a minimum. ↳ Add something specific to their business. 4) Dont be promotional. ↳ Sound like a suggestion. Not a hard sell. 5) Focus on one call to action. ↳ Don't overwhelm them with multiple options. 6) Focus on a specific benefit. ↳ Tell them what they gain by taking action. 7) Be human. Write like you talk. ↳ People want to talk to people. 8) Make your offer irresistible. ↳ Valuable enough to justify their time. 9) Don't use spammy language. ↳ Put copy in spam checkers to avoid flagging. 10) Follow up but don’t be annoying. ↳ Send a polite follow-up after a few days. 11) Segment your list. ↳ Target different groups with custom messages. 12) Your offer is the biggest lever on conversions. ↳ Test it before you change anything else. 13) Show social proof. ↳ Mention clients, awards, & testimonials to build credibility. 14) Don’t push for a sale immediately. ↳ Build a relationship by offering something of value first. 15) People hate to be sold but they love to be entertained. ↳ Use a quick story about a problem you solved for a similar client. 16) Connections create trust Namedrop someone prospects know. 17) People don't trust attached files. ↳ Use a trusted platform and link to it instead. Ansar Mehmood

Too many of you complain about cold email. But don’t meet your sales goals. I get this question all the time: “Chelsea, I get 20 cold emails per day and never respond. Why would I send cold emails?” My answer every time: “To make money!” Here’s the truth: 1. You also see 6,000-10,000 ads per day → Should companies stop advertising? 2. Not everyone is you → People do respond, I owned a lead generation company - 1-3% respond. 3. If you don’t someone else will → Your competitors are being proactive with outreach and cashing in on your excuses. 4. The right person hasn’t reached out → Maybe nobody has reached out to you with a solution to a problem you actually have. 5. Put your ego aside → As a leader, you have to manage your ego and accept that 97% of people won’t respond. But even if they don’t respond they will at least start to know who you are! Think top of the funnel. I don’t care what you sell- You MUST send cold email. (The right way.) It’s the bare minimum. And if you don’t believe in your business enough to reach out to people about it- Then you should just throw in the towel now. P.S. What are your thoughts about cold email?

Cold email is NOT dead (...here's why it's still one of the BEST ways to get customers in 2024): This week I had to go into the trenches with a client and convince them why cold email is still worth it. Here are 6 reasons why: 1️⃣ There are 4+ billion email accounts worldwide 2️⃣ 300+ billion emails are sent every day 3️⃣ The average person looks at their email 15 times a day 4️⃣ 64% of people say they prefer to be contacted by email 5️⃣ 72% of buyers say they replied to a sales email in the last 12 months 6️⃣ 86% of employees use email as their primary work communication The truth is, cold email WORKS when done right. Cold email is far from dead. It's still one of the most effective ways to reach potential customers and grow your business. Don't sleep on it! P.S. What did I miss? Let me know in the comments! P.P.S. We’ve helped clients generate $51.2 M in revenue and book 224,700 sales calls through Linkedin. If you need help growing your business, click here to learn more about how we can help: https://lnkd.in/dc9rcj-Z

What Happens After a Prospect Replies to Your Cold Email? Getting a reply to a cold email is a win, but it’s just the start of the journey. Here’s a quick breakdown of our follow-up process once a prospect shows interest: 1. Immediate Follow-Up As soon as they reply, we add them to a follow-up sequence. They get our lead magnet within 3 minutes keeping the momentum strong. 2. Giving Them Space We let them sit for a day. If they don’t respond again, we make a call and send a follow-up email. Sometimes a gentle nudge is all they need. 3. Last Efforts If there’s still no reply, we’ll send one more email. In our final email, we ask directly if there’s something they didn’t like, so we can improve. 4. Circle Back Later Still nothing? After 2-3 months, we’ll reach out again with a new lead magnet and a fresh value proposition. Timing is everything sometimes they just need a bit more time. This way, we’re constantly refining our approach and staying top-of-mind without overwhelming them. P.S. Following up the right way can be the difference between a silent inbox and a booked call!

99% of AEs and SDRs believe the secret to cold email is to sharpen the message and desired outcome. They're wrong. Here's what the top 1% of cold emails do differently (3 examples in the video): 1. They agitate pain. Step 1 in a successful cold email is to describe the PAIN better than the prospect can say it. That's not the same thing as promising an outcome. Cold buyers aren't thinking about outcomes (yet). They're thinking about the thorn in their side. Capture that thorn, and you'll earn the right to have them read the next sentence. 2. They create a compelling "chain" of sentences. Write this one down - EVERY sentence your write in a cold email has one purpose: To get them to read the NEXT sentence. The only exception to this rule is the last sentence. If a sentence doesn't accomplish this, strike it. Pretend you get $100 for every word you remove. Get ruthless. 3. They read like a page in your buyer's journal. As the buy scans your email, the way you capture the pain should FEEL like a conversation they already have going on in their head. The "best of the best" cold emails get this response: "Damn, that puts words to something I've been struggling to articulate." If it could pass as a journal entry, you're bound to win. 4. They have an "easy to say YES to" call to action. The best cold emails are easy to say yes to. They don't ask for 30 minutes. That's hard to say yes to for any busy exec. They don't ask for time (explicitly). They simply reference the problem, and ask if it's worth having a conversation to explore fixing it. TAKEAWAY: Almost everyone gets cold email wrong. They either think it's ALL about outcomes and benefits. Or they think it's all about WHAT and HOW you do it (positioning). Cold email is about neither of those. It's about a describing your buyer's problem so well, it feels like you're peering into their soul. Tag an AE or SDR that would like these tips.

"I don’t want to annoy people with my emails so I don’t do them". I’ve lost count of the number of people I’ve heard say that just this year, let alone before that. So let me ask you this. How do you think all the really successful emailers feel about that? They've cultivated audiences that want to hear from them. They email them regularly (sometimes very regularly) and are quite happy when people unsubscribe because they probably weren't going to be a client anyway. You are going to piss off someone. That's the nature of business and also a sign you're doing something right because as a general rule more people will like you than don't. Unless you're a total jerk, of course. The biggest problem is getting started. Open an account with an email service provider, it doesn't matter which one. Even if you don't have a list. Start with you and ask your friends if they want to be on your list because they want to support you, don't they? Then take your contacts list and email them, ask them if they want to be on it, don't just add them. Don't over complicate what you send. Think about what your ideal client would like to hear from you. (Hint: it's not tips from your industry) They'll likely want to hear about what you're doing - mini case studies are a great way to do that. Talk about solutions to some of the problems you solve. Provide resources. Being helpful is a great way to build trust. And, of course, throw the odd sales pitch in there because, why not? As they say, the best time to plant a forest was 20 years ago, the second best time is now. So what are you waiting for?

That was a 🥶 📧 Every part of your cold email will get some kind of reaction. Your message might get a positive response, making the prospect interested and leading them to open, read, or reply. Or, it might cause a negative reaction, making the prospect delete it quickly. Most salespeople aim to get a positive response in their B2B cold emails. This makes sense, but you can also improve your results by reducing negative reactions and avoiding quick deletions. This is a good one… do you really really care if someone is doing well? 📧 1 “I hope you are doing well” Many salespeople start their cold emails with phrases like “I hope you are doing well” or “Hope all is well.” This is fine for people you know, but in cold emails, it can make you seem like just another salesperson. Try to avoid this. 📧 2 "I am following back up with you" When sending multiple emails to the same person, some salespeople say “I am following up on my last email.” This shows you’ve emailed before and can make you seem pushy. 📧 3 "Did you see my email?" Asking if the prospect has seen or read your previous emails (e.g., “Did you see my message?” or “Have you had a chance to read my email?”) can make you seem like a persistent salesperson, which can be a turn-off. 📧 4 “I know you are busy" Saying the prospect is probably busy (e.g., “I know you are busy” or “I understand you must be busy”) can seem weak. It suggests your offer might not be important enough to bother them. 📧 5 "Bumping this up" Phrases like “Just bumping this up” suggest your previous emails were ignored. This can make you seem like a bothersome salesperson. 📧 6 "Are you interested in…?" Directly asking if the prospect is interested in your product (e.g., “Are you interested in…?” or “Do you need…?”) early in the email can make you seem pushy and can lead to quick deletions. 📧 7 "Quick question" Starting an email or subject line with “Quick question” makes it clear you’re a salesperson, which can lead to your email being deleted without reading. I’m guilty as charged… I’ve bumped it up, gone for the whole “hope you are well”… but this can serve us all a reminder to sometimes, just get to the point. I hope this list helps you improve your cold emails to get better responses and avoid common mistakes. Cheers- Chris