Bruce Merrill’s Post

Cold email doesn’t have to be difficult. Here’s a simple framework you can use to book meetings today… ---- Hi {{firstName}}, hope I’ve got the best email, I assumed you’d be the right person to reach out to. Have you found a way to solve {{problem}} without {{drawback}}? I ask as we help companies achieve {{outcome}} with {{mechanism}}. Would something like this be useful for {{companyName}}? P.s. If you’re short on time I’d be happy to record a quick video showing you how it works ---- Why does this work? 1. It’s short and direct, stating clearly how you can help 2. It focuses on the prospect and their problems, not on you 3. It’s permission based - it doesn’t assume they need your solution, it asks 4. It’s easy to say yes to, IF they would benefit from your service 5. It’s human, polite and un-salesy (at least for a sales email) Plug in your variables and give it a try 🚀

The number one problem salespeople experience is ghosting. What should I do? Should I send another email? Or unqualify them? A follow-up email is the most effective way to increase your reply rate and convert those leads into clients! #EmailMarketing #EmailMarketingStrategy

Today I want to talk about the top 3 mistakes people make when doing cold email. First thing. Not having a cold email offer. Usually, you can't sell your minimum 6-month recurring service for $5K/mo. What works on referrals (the warmest possible leads) will not work on someone who is completely cold. Your cold offers need to be 10x better. Here is what a good cold email offer should consist of: - Quick and easy to set up - Naturally leads to your recurring service - Solves a major prospect problem - They typically spend money on it - They see fast or immediate results - It should minimize risk not just cost - Money-back guarantee Second thing. Not being client-centric and relevant. Most folks send emails and it looks like this. Me, ME, mE, buy me service, I am the best, work with me. The main point of sending cold emails is to identify the problem of your prospect and solve it. So do it. Do only talk about you, talk about THEM. Third and the last thing. Not segmenting your email list. It's cool that you have a great offer, but you need to present it differently to different people. You will talk differently to market people and different when talking to the CEO.

How to Build Trust in Your Cold Emails (Because Trust is Everything) In sales, trust is always the foundation. But with cold emails, it’s even more critical. You’re reaching out to someone who doesn’t know you, and their trust barrier is already up. How do you break through? Here’s what I’ve learned works best: 1️⃣ Lead with Value If you want to build trust, show that you’re there to help, not just to sell. Offer genuine insights, tips, or info they can actually use. Give them something valuable right from the start to show you understand their challenges and have solutions that work. 2️⃣ Forget the “Book a Call?”—Go for a Response Trust isn’t built by pushing for a meeting on the first email. Your goal with that initial outreach is simple: start a conversation. Show you’re interested in a dialogue, not just in closing a sale. Trust will grow from that genuine exchange, and calls will come naturally. 3️⃣ Share Case Studies or Success Stories If you’ve helped others in their industry or with similar challenges, let them know. Case studies are a great way to add credibility and let them see how you solve real-world issues. It’s like a preview of the results they could get from working with you. 4️⃣ Drop the Salesy Lingo The best “sales pitch” doesn’t sound like a pitch at all. Avoid the typical buzzwords and focus on communicating like a real person who wants to help. When your email feels genuine, they’ll be more open to hearing what you have to say. Remember, the first email isn’t about making a sale—it’s about making a connection. Focus on trust, value, and authenticity, and the rest will follow. Happy emailing! 🚀

Pro sales tips on email solicitations: 1) Be concise and make it clear what you’re asking. 2) The first email should just introduce who you are and why you’re emailing; not the entire sales pitch. 3) oh can you save me money?? I had no idea. Drop it. Try something original. 4) End by asking for a call, coffee or meeting. And do not use calendly here! The moment I agree to a meeting and then you send your calendar to schedule myself, I’m out. My time is too important. 5) Never ever ask for a read-receipt. It’s not only intrusive, it’s just rude. Who cares if I’m ignoring you, it’s my time you’re interrupting. Bonus: do some research. I was recently asked to participate in a survey because I spoke German. I speak no German. Don’t look foolish. #prosalestips #solicitation #sales #emailsolicitation #dontbeannoying

"Email is dead." You've probably heard that a million times. Now it's "cold email is dead." The Captain Obvious crowd will say you need to "build a relationship first." But the truth? Those who send the most emails generate the most sales. But there's a catch. Don't send crappy emails. Send personalized, value-driven emails. Don't focus on the sale. Focus on being helpful. Then, it's not "cold email." It's "helpful email." That's how you generate leads, build relationships, and make sales.

If you’re only sending an email to your list once a week you may as well not bother - here’s why 👇🏻 The number one thing you need to focus on to grow your business is VISIBILITY. If you’re only showing up once a week in people’s inboxes - you’re just going to get lost. If sending more than 1 email a week terrifies you 😱… Think about how you can split one email into 2 or 3 shorter ones. And let me put one thing straight - you’re not going to piss off your list by sending more emails. If they’re your ideal client - they want to hear from you. And if they don’t they’ll unsubscribe. See ya 👋 Who wants a list full of people who are never going to buy from you anyway? Let me know in the comments how often you email your list and if it’s effectively bringing in sales for you👇🏻

I know everybody dreads cold calling, so I thought I’d share some insight. Start looking at cold calling like this, and it’ll make you a pro! Cold calling might not always land you a contract immediately, but don’t let that discourage you. Even if a call doesn’t seal the deal right away, it can still open doors. Here’s how: Email Follow-Up is Gold: When a potential client gives you their email, that’s a golden opportunity. Follow up with a well-crafted marketing email or direct them to a landing page that showcases your services. These tools are often overlooked, but they can make all the difference. 50% of My Clients Were Initially Sceptical: Many of my clients were hesitant over the phone. But after receiving an email that clearly outlined what we offer and how we could meet their needs, they decided to sign a contract. The Power of a Call-Back: After sending that email, it’s crucial to follow up with a call. Don’t just wait for them to respond—most won’t on their own. That follow-up call can be the game-changer. Don’t Be Pushy: People are more likely to commit when they feel like it’s their idea. Give them time and space to consider your offer. By guiding them gently, you empower them to choose your services. Remember, cold calling is just the beginning. It’s the first step in building a relationship. That follow-up call, handled with care, can turn a maybe into a yes. So, don’t just hang up—follow up! Give them the space they need, and watch as that initial call turns into your next big client. 💼 #ColdCalling #BusinessDevelopment #FollowUp #MarketingEmails #ClientRelationships #SoftSell

"Is it too late to start with cold email in 2025?" Yes and No. Let me explain: ↳YES - If you're sending cold emails with the goal of booking meetings tomorrow. ↳NO - If you're looking to start (sales) conversations, build genuine connections and nurture leads. ↳YES - If you think sending out thousands of emails a day will get you leads (spray and pray). ↳NO - If you're ready to test different approaches until you find a strategy that works, and then scale it. ↳YES - If you want prospects to buy from you right now. ↳NO - If you're open to providing value upfront. ↳YES - If you think overloading your emails with features and details about how great your solution is will work. ↳NO - If you understand the importance of focusing on the recipient's challenges and how you can solve them. ↳YES – If you rely on one-size-fits-all email templates. ↳NO - If you realize you need to put in extra effort with personalization to make an impact. Now you have all the facts. Decide for yourself whether it’s too late or not.

🤡 "Cold email is outdated and ineffective." 💰"Cold email will never be dead and is always a great way to sign consistent clients" First, cold emails let you reach out to decision maker of any business in the world. You can connect with new businesses and pitch them your offer. If you write a good email, people will want to talk to you and learn more. Cold emails are cheap and get results fast. You don't need to spend a lot of money or time. Just have a good offer, write a good message and send it. Boom! You could get a new lead that books in a call with you and becomes a client. Finally, cold emails can be personalized. Add a special touch to make the person feel special. Show them you care, and they'll be more likely to respond. So, don't believe the myth. Cold emails are NOT dead.