This is a good article by Darren about uptake of AI in media and creative agencies
In this month's Woolley Marketing in Mediaweek Australia, I discuss the quote, “It’s not AI that is going to take your job, but someone who knows how to use AI might”. These were the wise words of Richard Baldwin, professor of international economics at the IMD Business School. He made them over well a year ago, and in that time, the line has almost become the industry’s go-to AI cliché. Go to any AI or industry conference and count how often you hear it. My best is that at least three speakers will use the line (if not more). We need to understand both opportunity and threat and a clear warning to get moving. We must avoid what many media businesses did when the digital revolution arrived: attempt to fight against the changing tide. Instead, we must arm ourselves with the knowledge and skills to capitalise on the opportunities the AI revolution can give us on a professional, business, industry, and governmental/societal level. #Ai #artificialintelligence #ethics #ethicalstandards Thank you as always to Dennis Flad for his insightful cartoon to illustrate the dilemma, fake or real!
