I help you do the most fun marketing you'll ever do, and attract the most presold leads you'll ever get.
I created video content for 4 years, and… Last year I burned out. First on YouTube, then on Facebook. I was exhausted by it. Hours and hours spent looking at a blank page or a camera, and having to come up with something interesting on the spot. That extra pressure of having to perform made me procrastinate, lose a lot of time, and made me hate creating content. I reached a point where I just couldn’t do it anymore. I was burned out. But then, the most amazing thing happened to me, that I didn't even see coming: Just before going on holidays, one of my mentors sent an email saying that his new beta program was open. He was giving me a pathway to success that was totally in line with me. No content creation, just good old networking and referrals. In this program, he told me that podcast guesting was an amazing way to increase my network and create partnerships. As usual, obsessive as I am, I went all in. In 4 months, I booked 67 podcasts! (don't recommend it, by the way) And I gotta say, it was absolutely true. I met incredible people, created amazing relationships, and opened up a ton of partnership opportunities. But that was not the best part: I couldn’t believe it, but one of the hosts shared with me a bunch of reels I could use of interesting parts of my interview. And I thought… “OH MY GOD!”. Free content, seamlessly extracted from me through a conversation. This is the DREAM marketing scenario! PLUS, the dream selling scenario, as I could show this interview to cold leads, and was having access to new audiences that would listen to me for 20 to 45 minutes. The opportunity was huge. I made a ton of mistakes during that podcast blitz, and learned everything by blindly testing and trying, and talking to a lot of hosts. In the meantime, I was posting all my interviews on LinkedIn, and a couple of people approached me asking: “Tiago, what the hell? What’s happening? Podcast Guesting? Can you show me how to do it?” And that’s how I shifted my business to fully focus on giving people the dream marketing scenario. Podcast guesting gives you the dream marketing scenario, because you don’t have to create content. Content gets extracted from you, without you even noticing. You’re just having a conversation! It’s much more natural. And my clients get the added benefit of having dozens of posts and reels created for them out of one interview, which is an awesome feeling 😁 If having the dream marketing scenario sounds good to you, we should chat! I have a very cool way to help you achieve it. Cheers, Tiago “dream marketing scenario” Faria
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Business Coach 🚀Productivity Coach Specializing in Helping Coaches, Consultants, Entrepreneurs Get Out Of Their Own Way.⭐Avoid Burnout, Be Super Productive ⭐ Find, Hire Train VA's | Author | Speaker | Podcast Host
9moTiago, your journey from burnout to finding a new, more sustainable approach to marketing is inspiring! As a productivity expert, I've seen how burnout can hinder even the most dedicated entrepreneurs. Podcast guesting is a great way to share expertise while avoiding content creation fatigue. It's all about streamlined processes and efficient time management, isn't it?