Efrum Lukas’ Post

I created video content for 4 years, and… Last year I burned out. First on YouTube, then on Facebook. I was exhausted by it. Hours and hours spent looking at a blank page or a camera, and having to come up with something interesting on the spot. That extra pressure of having to perform made me procrastinate, lose a lot of time, and made me hate creating content. I reached a point where I just couldn’t do it anymore. I was burned out. But then, the most amazing thing happened to me, that I didn't even see coming: Just before going on holidays, one of my mentors sent an email saying that his new beta program was open. He was giving me a pathway to success that was totally in line with me. No content creation, just good old networking and referrals. In this program, he told me that podcast guesting was an amazing way to increase my network and create partnerships. As usual, obsessive as I am, I went all in. In 4 months, I booked 67 podcasts! (don't recommend it, by the way) And I gotta say, it was absolutely true. I met incredible people, created amazing relationships, and opened up a ton of partnership opportunities. But that was not the best part: I couldn’t believe it, but one of the hosts shared with me a bunch of reels I could use of interesting parts of my interview. And I thought… “OH MY GOD!”. Free content, seamlessly extracted from me through a conversation. This is the DREAM marketing scenario! PLUS, the dream selling scenario, as I could show this interview to cold leads, and was having access to new audiences that would listen to me for 20 to 45 minutes. The opportunity was huge. I made a ton of mistakes during that podcast blitz, and learned everything by blindly testing and trying, and talking to a lot of hosts. In the meantime, I was posting all my interviews on LinkedIn, and a couple of people approached me asking: “Tiago, what the hell? What’s happening? Podcast Guesting? Can you show me how to do it?” And that’s how I shifted my business to fully focus on giving people the dream marketing scenario. Podcast guesting gives you the dream marketing scenario, because you don’t have to create content. Content gets extracted from you, without you even noticing. You’re just having a conversation! It’s much more natural. And my clients get the added benefit of having dozens of posts and reels created for them out of one interview, which is an awesome feeling 😁 If having the dream marketing scenario sounds good to you, we should chat! I have a very cool way to help you achieve it. Cheers, Tiago “dream marketing scenario” Faria

🎙️ Thinking about podcast marketing for your small business? It might just be the game-changer you need! 🌟 At Red Fin Digital, we understand the immense potential of podcast marketing in today’s digital landscape. Here's why you should consider it: 🔸 Increased Brand Awareness: Reach new, wider audiences. 🔸 Cost-Effective: More bang for your buck compared to many other forms of content marketing. 🔸 Authority & Trust: Position yourself as an industry expert and build trust with potential clients. But where do you start? 🤔 1. **Understand Your Audience**: What are their interests and habits? Create detailed personas to tailor your content. 2. **Content Strategy**: Set clear goals, plan ahead, and mix up your formats for engaging content. 3. **Engage Your Audience**: Consistent releases, strong call-to-actions, and active listener interaction are key. Feeling overwhelmed? Let us lend a hand! 💪 Our bespoke marketing services, including PPC advertising, web development, and email marketing, are designed to fit your unique needs. Focus on what you do best - we’ll handle the rest. Explore how podcast marketing can revolutionise your business. Ready to dive in? Check out our latest blog post for more insights! 👉 [https://lnkd.in/enwzkNmE) #SmallBusiness #PodcastMarketing #DigitalMarketing #ContentStrategy #BrandAwareness #BusinessGrowth #RedFinDigital #MarketingTips #AudienceEngagement

🔹 Your podcast is only as good as what you do with it!..Unleash Your Podcast's Potential: Winning Marketing Strategies! 1. Identify Your Target Audience Conduct market research to understand the demographics and interests of your potential listeners. Create listener personas to tailor your content and marketing messages effectively. 2. Create Compelling Content Develop a content strategy that addresses your audience's needs and interests. Keep episodes engaging with storytelling, expert interviews, and actionable advice. 3. Optimise Your Podcast for SEO Use relevant keywords in your podcast title, description, and episode titles. Include keywords naturally in your content to improve searchability. 4. Leverage Social Media Share teaser clips, quotes, and episode highlights on social platforms. Engage with your audience through polls, Q&A sessions, and behind-the-scenes content. 5. Build an Email List Offer a lead magnet such as a free episode or exclusive content to encourage sign-ups. 6. Collaborate with Influencers Partner with influencers or industry experts for guest appearances or cross-promotions. Leverage their audience to expand your reach and credibility. 7. Utilise Podcast Directories Submit your podcast to popular directories and platforms to increase discoverability. 8. Encourage Reviews and Ratings Prompt listeners to leave reviews and ratings on platforms like Apple Podcasts. Positive reviews can boost your podcast's ranking and credibility. 9. Create Engaging Visuals Design attractive podcast artwork, episode thumbnails, and social media graphics. Visuals should reflect your brand and entice potential listeners to click. 10. Use Paid Advertising - Consider running targeted ads on social media, Google, or podcast apps. - Allocate a budget for advertising to reach a wider audience and increase visibility. 11. Network within Your Niche - Attend industry events, join podcasting communities, and engage with other podcasters. 12. Host Giveaways and Contests - Run promotions to incentivise engagement and attract new listeners. Offer exclusive content, merchandise, or experiences as prizes. 13. Track Your Analytics - Use analytics tools to monitor your podcast's performance and audience engagement. 14. Repurpose Content - Repackage podcast episodes into blog posts, videos, infographics, or social media content. Implementing these strategies will help you market your podcast effectively, reach a wider audience and get real results from your podcast! 📹🎙️ WANT MORE? Here is your FREE Ultimate Podcast Guidebook! Topics include: Strategy, Production, Promotion, Tech, Monetisation, Live Streaming, Hosting, Guest Prep and LOTS more..👉 https://lnkd.in/gG-u9dXD 📹🎙️FREE WEBINAR: The 9 Great Ways to Monetise your Podcast! You CAN monetise anywhere on your podcast journey! Lessons learnt after 250+ episodes..Join me for a FUN and INTERACTIVE webinar with loads of Q&A! 👉https://lnkd.in/g9V6Zhip

🔹 Your podcast is only as good as what you do with it!..Unleash Your Podcast's Potential: Winning Marketing Strategies! 1. Identify Your Target Audience Conduct market research to understand the demographics and interests of your potential listeners. Create listener personas to tailor your content and marketing messages effectively. 2. Create Compelling Content Develop a content strategy that addresses your audience's needs and interests. Keep episodes engaging with storytelling, expert interviews, and actionable advice. 3. Optimise Your Podcast for SEO Use relevant keywords in your podcast title, description, and episode titles. Include keywords naturally in your content to improve searchability. 4. Leverage Social Media Share teaser clips, quotes, and episode highlights on social platforms. Engage with your audience through polls, Q&A sessions, and behind-the-scenes content. 5. Build an Email List Offer a lead magnet such as a free episode or exclusive content to encourage sign-ups. 6. Collaborate with Influencers Partner with influencers or industry experts for guest appearances or cross-promotions. Leverage their audience to expand your reach and credibility. 7. Utilise Podcast Directories Submit your podcast to popular directories and platforms to increase discoverability. 8. Encourage Reviews and Ratings Prompt listeners to leave reviews and ratings on platforms like Apple Podcasts. Positive reviews can boost your podcast's ranking and credibility. 9. Create Engaging Visuals Design attractive podcast artwork, episode thumbnails, and social media graphics. Visuals should reflect your brand and entice potential listeners to click. 10. Use Paid Advertising - Consider running targeted ads on social media, Google, or podcast apps. - Allocate a budget for advertising to reach a wider audience and increase visibility. 11. Network within Your Niche - Attend industry events, join podcasting communities, and engage with other podcasters. 12. Host Giveaways and Contests - Run promotions to incentivise engagement and attract new listeners. Offer exclusive content, merchandise, or experiences as prizes. 13. Track Your Analytics - Use analytics tools to monitor your podcast's performance and audience engagement. 14. Repurpose Content - Repackage podcast episodes into blog posts, videos, infographics, or social media content. Implementing these strategies will help you market your podcast effectively, reach a wider audience and get real results from your podcast! 📹🎙️ WANT MORE? Here is your FREE Ultimate Podcast Guidebook! Topics include: Strategy, Production, Promotion, Tech, Monetisation, Live Streaming, Hosting, Guest Prep and LOTS more..👉 https://lnkd.in/gG-u9dXD  📹🎙️FREE WEBINAR: The 9 Great Ways to Monetise your Podcast! You CAN monetise anywhere on your podcast journey! Lessons learnt after 250+ episodes..Join me for a FUN and INTERACTIVE webinar with loads of Q&A! 👉https://lnkd.in/g9V6Zhip 

🔹 Your podcast is only as good as what you do with it!..Unleash Your Podcast's Potential: Winning Marketing Strategies! 1. Identify Your Target Audience Conduct market research to understand the demographics and interests of your potential listeners. Create listener personas to tailor your content and marketing messages effectively. 2. Create Compelling Content Develop a content strategy that addresses your audience's needs and interests. Keep episodes engaging with storytelling, expert interviews, and actionable advice. 3. Optimise Your Podcast for SEO Use relevant keywords in your podcast title, description, and episode titles. Include keywords naturally in your content to improve searchability. 4. Leverage Social Media Share teaser clips, quotes, and episode highlights on social platforms. Engage with your audience through polls, Q&A sessions, and behind-the-scenes content. 5. Build an Email List Offer a lead magnet such as a free episode or exclusive content to encourage sign-ups. 6. Collaborate with Influencers Partner with influencers or industry experts for guest appearances or cross-promotions. Leverage their audience to expand your reach and credibility. 7. Utilise Podcast Directories Submit your podcast to popular directories and platforms to increase discoverability. 8. Encourage Reviews and Ratings Prompt listeners to leave reviews and ratings on platforms like Apple Podcasts. Positive reviews can boost your podcast's ranking and credibility. 9. Create Engaging Visuals Design attractive podcast artwork, episode thumbnails, and social media graphics. Visuals should reflect your brand and entice potential listeners to click. 10. Use Paid Advertising - Consider running targeted ads on social media, Google, or podcast apps. - Allocate a budget for advertising to reach a wider audience and increase visibility. 11. Network within Your Niche - Attend industry events, join podcasting communities, and engage with other podcasters. 12. Host Giveaways and Contests - Run promotions to incentivise engagement and attract new listeners. Offer exclusive content, merchandise, or experiences as prizes. 13. Track Your Analytics - Use analytics tools to monitor your podcast's performance and audience engagement. 14. Repurpose Content - Repackage podcast episodes into blog posts, videos, infographics, or social media content. Implementing these strategies will help you market your podcast effectively, reach a wider audience and get real results from your podcast! 📹🎙️ WANT MORE? Here is your FREE Ultimate Podcast Guidebook! Topics include: Strategy, Production, Promotion, Tech, Monetisation, Live Streaming, Hosting, Guest Prep and LOTS more..👉 https://lnkd.in/gG-u9dXD 📹🎙️FREE WEBINAR: The 9 Great Ways to Monetise your Podcast! You CAN monetise anywhere on your podcast journey! Lessons learnt after 250+ episodes..Join me for a FUN and INTERACTIVE webinar with loads of Q&A! 👉https://lnkd.in/g9V6Zhip

The latest episode of your podcast is in the can, so now the second half of the work begins with the promotion. Knowing what makes your creation unique, consistent engagement and a strategic approach can help to stand out in a saturated audio environment. #marketing #communication #strategy #podcast

Launching a podcast can seem daunting, but with the right help, it doesn't have to be. At Kulassa, we believe in guiding you through each step of the process, not just ensuring a successful launch, but driving significant growth. We understand the ins and outs of the digital marketing world. From identifying your target audience, strategizing content, optimizing your outreach plans to guiding your host platform selection - we cater to all your needs. Our mantra? Content is king. We work collaboratively to create engaging content that not only differentiates your podcast but ensures it earns the recognition it truly deserves. But our services extend beyond just designing a podcast. SEO optimization, social media marketing, or email campaigns - Kulassa's comprehensive approach provides you with enhanced online visibility and reputation growth. To us, your podcast isn't just a project - it's an integral piece of the digital marketing puzzle. To get a taste of our content marketing approach, visit our website at https://kulassa.com. It's filled with information, engagement and further insight into how an effective content strategy can elevate your brand's online presence. If aiming for groundbreaking podcast success, remember - we're just an email away. Feel free to drop me a message at media@kulassa.com. Together, let's create a podcast that truly creates waves. #podcastlaunch #digitalmarketing #contentisking #Kulassa https://kulassa.com

🔹 Your podcast is only as good as what you do with it!..Unleash Your Podcast's Potential: Winning Marketing Strategies! 1. Identify Your Target Audience Conduct market research to understand the demographics and interests of your potential listeners. Create listener personas to tailor your content and marketing messages effectively. 2. Create Compelling Content Develop a content strategy that addresses your audience's needs and interests. Keep episodes engaging with storytelling, expert interviews, and actionable advice. 3. Optimise Your Podcast for SEO Use relevant keywords in your podcast title, description, and episode titles. Include keywords naturally in your content to improve searchability. 4. Leverage Social Media Share teaser clips, quotes, and episode highlights on social platforms. Engage with your audience through polls, Q&A sessions, and behind-the-scenes content. 5. Build an Email List Offer a lead magnet such as a free episode or exclusive content to encourage sign-ups. 6. Collaborate with Influencers Partner with influencers or industry experts for guest appearances or cross-promotions. Leverage their audience to expand your reach and credibility. 7. Utilise Podcast Directories Submit your podcast to popular directories and platforms to increase discoverability. 8. Encourage Reviews and Ratings Prompt listeners to leave reviews and ratings on platforms like Apple Podcasts. Positive reviews can boost your podcast's ranking and credibility. 9. Create Engaging Visuals Design attractive podcast artwork, episode thumbnails, and social media graphics. Visuals should reflect your brand and entice potential listeners to click. 10. Use Paid Advertising - Consider running targeted ads on social media, Google, or podcast apps. - Allocate a budget for advertising to reach a wider audience and increase visibility. 11. Network within Your Niche - Attend industry events, join podcasting communities, and engage with other podcasters. 12. Host Giveaways and Contests - Run promotions to incentivise engagement and attract new listeners. Offer exclusive content, merchandise, or experiences as prizes. 13. Track Your Analytics - Use analytics tools to monitor your podcast's performance and audience engagement. 14. Repurpose Content - Repackage podcast episodes into blog posts, videos, infographics, or social media content. Implementing these strategies will help you market your podcast effectively, reach a wider audience and get real results from your podcast! 📹🎙️ WANT MORE? Here is your FREE Ultimate Podcast Guidebook! Topics include: Strategy, Production, Promotion, Tech, Monetisation, Live Streaming, Hosting, Guest Prep and LOTS more..👉 https://lnkd.in/gG-u9dXD 📹🎙️FREE WEBINAR: The 9 Great Ways to Monetise your Podcast! You CAN monetise anywhere on your podcast journey! Lessons learnt after 250+ episodes..Join me for a FUN and INTERACTIVE webinar with loads of Q&A! 👉https://lnkd.in/g9V6Zhip

Launching a podcast can seem daunting, but with the right help, it doesn't have to be. At Kulassa, we believe in guiding you through each step of the process, not just ensuring a successful launch, but driving significant growth. We understand the ins and outs of the digital marketing world. From identifying your target audience, strategizing content, optimizing your outreach plans to guiding your host platform selection - we cater to all your needs. Our mantra? Content is king. We work collaboratively to create engaging content that not only differentiates your podcast but ensures it earns the recognition it truly deserves. But our services extend beyond just designing a podcast. SEO optimization, social media marketing, or email campaigns - Kulassa's comprehensive approach provides you with enhanced online visibility and reputation growth. To us, your podcast isn't just a project - it's an integral piece of the digital marketing puzzle. To get a taste of our content marketing approach, visit our website at https://kulassa.com. It's filled with information, engagement and further insight into how an effective content strategy can elevate your brand's online presence. If aiming for groundbreaking podcast success, remember - we're just an email away. Feel free to drop me a message at media@kulassa.com. Together, let's create a podcast that truly creates waves. #podcastlaunch #digitalmarketing #contentisking #Kulassa https://kulassa.com

It's finally back! As of this week, Marketing in the Raw is back with some exciting changes. Over the last ten years, I've been involved in two marketing podcasts. Between the two, I recorded just short of a couple hundred episodes. Being a part of those regular conversations was always so rewarding. Whether I was chopping it up about the latest marketing trends with co-hosts or verbally processing recent learnings from my work with my clients, it was always an opportunity to learn, grow, and share. What I missed most were the opportunities to talk with others. Back in 2020, smack dab during the pandemic, I launched a new podcast called "Marketing in the Raw," where I'd continue those conversations. After 30 episodes, I had to hit pause. Life happened. The agency and my son were growing, both needing more of my time and attention. The podcast was one of many things that had to be shelved. Fast-forward to a year ago, I started interviewing marketing executives for a couple of research reports we produced. I spoke to CMOs, VPs, and marketing directors at B2B companies nationwide. A couple of things stood out to me: 1. Marketers enjoy talking about marketing. 2. They were willing to share more than I expected. 3. I was learning a ton from these conversations. Other marketing professionals could learn a ton from them, too. As the show's name implies, I originally wanted to host conversations that give an unvarnished look into marketing. The first time around, I didn't quite hit the mark. I talked to incredible thought leaders, authors, and speakers in the marketing space, but what I was after was missing. I knew the conversations could go deeper, but when I started interviewing marketing leaders currently in the thick of things, I found what I was looking for. As of this week, Marketing in the Raw is back with some exciting changes. Who better to learn from than professionals responsible for real-world business outcomes right now? They are willing to share their professional challenges, war stories, strategies, successes, and how they do their best work. I have been hitting the ground running, with eight episodes in the can and many more coming. These conversations are a goldmine for any serious marketing leader or aspiring marketing professional. I will release each episode in video form, starting with my YouTube channel, in addition to the audio. Below is a teaser about the hiatus and what's to come. If this sounds like something for you, subscribe and let me know your thoughts on the first couple of episodes as they drop in the weeks ahead. Please share this post or tag your marketing friends in the comments. I might want to interview them. 😉 I'll share links to the show in the first comment.