Thank you afaqs! and Ankit Kasliwal Pranesh Urs Varun Mohan Venkata Susmita B. for this stimulating discussion on #ChallengerBrands. Some of my takeaways: As consumers keep us on our toes with their online-offline multitouch multifaceted journeys, young brands need to carry out a balancing act in building deep memory structures, familiarity and trust despite needing to keep unit economics in mind. Surprising consumer barriers crop up, which young brands address as they open new product and service frontiers. One would have assumed that digital-first brands would need to over-invest in digital media. However, offline media, especially TV, plays a substantial role in the GTM strategies of young challenger brands. Dentsu India Carat Anindita Sarkar Lubna Surti Prerna Sagvekar Alifiya Hirani
#ChallengerBrands: Up next, we dive into the panel on Innovation vs. Tradition: Balancing Acts for Young Brands. Get ready for a thought-provoking discussion on how emerging brands navigate the fine line between breaking new ground and honoring legacy. Key Speakers: Ankit Kasliwal, Head of Marketing, Titan Company Limited Sanchayeeta Verma, CEO, Carat India Pranesh Urs, Head of Marketing, Ather Energy Varun Mohan, Head of Growth & Revenue, MiQ India Moderator, Venkata Susmita B., Executive Editor, afaqs! #Advertising #Marketing #Event #Conference #Agency #Innovation #Branding #MarketingStrategy #Startup
Sanchayeeta, your thoughts are always most insightful!