Carat

Why is TV still a must-have in today’s media mix? It’s one of the most powerful ways to land a brand message in broad culture, uniting households and friends. With streaming and video-on-demand, brands can now reach specific audiences with tailored messages—blending brand-building with performance.Hear more from Baijayanti Chatterjee Chadha, Media Strategy Director, Carat 👇 🎥 Rewatch the LinkedIn Live: https://lnkd.in/eCpKkCFR 📄Download the our #2025MediaTrends report: https://lnkd.in/e-tSm4Qc

Combining the benefits of logged-in, addressable audiences and the premium television experience, platforms aim to help marketers build their brands through powerful stories while keeping tabs on short-term impact. Keep reading here 👉 https://lnkd.in/eJz7Vpu2 #2025MediaTrends

With considerable investments in live content and more sophisticated advertising capabilities, streamers bring new options to scale brands stories. Find out more: https://lnkd.in/eJz7Vpu2 #2025MediaTrends

We’re thrilled to celebrate our innovative and impactful partnership with Vodafone, which has been recognized with multiple industry-leading awards this year. Together, we've focused on driving customer-centricity, sustainability, and transformational growth – and the results speak for themselves! Over the last month alone, we've proudly secured two prestigious wins: 🌟 Marketing Week Awards 🏆 Winner: Pathways – Best Use of Market Research, Analytics, and Insight This honor highlights our groundbreaking work in scaling and operationalizing customer journey planning to deliver real-world impact. 🌟 Campaign Ad Net Zero Awards 🏆 Winner: Best Practice in Sustainability – Advertiser/Brand This award celebrates Vodafone’s visionary leadership and commitment to sustainable practices, recognized in one of the industry’s most competitive categories. These are just the latest in a series of accolades, as we close the year with an impressive 8 shortlists and 6 wins across major industry bodies. Highlights include wins at the Adwanted Media Awards for Best Representation and Data(Wizard) and Best Custom Media Research Project (Representation Programme), the Digiday Media Awards for Most Committed to Sustainability in Media, and the Exchange Wire Awards for Best Use of Data & Creativity for Creative Effectiveness. These achievements are a testament to the power of collaboration, innovation, and bold leadership. None of this would be possible without the trust and vision of our incredible partners at Vodafone. Together, we’re pushing boundaries and shaping the future of our industry. Here’s to continuing this journey of excellence in 2025 and beyond! #InnovatingForImpact #MWAwards #AdNetZeroAwards

Born out of a desire to decentralize social media and put control back into the hands of users, it’s not just another platform, #Bluesky represents a new era. As brands and users continue to migrate, the platform's impact on the media industry and advertising landscape will be significant. Read more from Andre van Niekerk, Global Digital Partner, dentsu here 👉https://lnkd.in/ekP3_4Fw

With the media ecosystem for video and TV consumption more complex and fragmented than ever before, where should advertisers and their agencies begin in attempting to plan an omnichannel campaign? Anna Campbell, Global Client President, Carat joins NewDigitalAge's roundtable to share her advice making sense of Omnichannel. Read more 👉https://lnkd.in/eQvEt9Vf

Is your media strategy evolving with the times? In the #algorithmicera, media is more than just performance—it’s a key driver of growth.  Get insights from CMOs on how they’re navigating this shift in the #CMONavigator | Media Edition. Download your copy now!

dentsu has been recognized as a Leader in Forrester’s Wave™ for Media Management Services, reflecting not only our commitment to innovation, strategy, and excellence within Media but also the combined talent and strategic impact of our network. Read more here: https://lnkd.in/eHWBcXRJ

How is AI transforming the media landscape? From smarter budgeting and cost efficiencies to uncovering new growth audiences, #GenAI applications are reshaping the way brands strategise. With rapid data processing and contextual insights, brands are set to unlock new growth potential. Hear more from Baijayanti Chatterjee Chadha, Media Strategy Director, Carat  👇 🎥 Rewatch the LinkedIn Live: https://lnkd.in/eCpKkCFR 📄Download the our #2025MediaTrends report: https://lnkd.in/e-tSm4Qc

We expect to see strategic brand initiatives across the media value chain to make campaigns more impactful, establishing AI as a cornerstone of the media toolkit. https://lnkd.in/ewnTsEp2 #2025MediaTrends