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Brewery branding secrets: More sales with less sweat 🍺📈

Do you know one thing about Brewery Owners that makes me giggle? Brewery owners, have you ever noticed how when you're picking out a new brew kettle or tank, you're all in on the specs knowing exactly where its going to go and what it will do for you, but freeze up when it's time to talk rebrand and what you want to achieve with that? It's funny how that works! Here’s a quick tip to help you out: Think of a rebrand like choosing a new piece of brewing equipment. What do you want it to achieve by purchasing it? More sales? Boost your local rep? Pack out the taproom? Spread your bottles far and wide? Maybe even scoop up some awards? Setting clear goals for your rebrand is just like knowing what you need from your next big equipment purchase. It makes sure you invest in changes that really pay off, whether it’s beefing up your bottom line, expanding your distribution, or just making more people fall in love with your brews. Here are a few example goals I've been talking to breweries about recently... - Local Fame: Becoming the toast of the town - Crowded Taproom: Looking to draw more people to their membership - Bottles on Shelves: Getting a wider distribution network - Award Winner: Chasing some shiny medals. - Press Buzz: Featuring in some of the most reputable industry magazines. Choose what matters most, and then find the right partner to help you nail it. And hey, if you’re wondering where to start, I’m just a message away. #BreweryBranding #CraftBeerMarketing #RebrandingGoals #BreweryLife

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Nigel Ayling

Digital Marketing Expert | Business Leader | Entrepreneur | Educator | Speaker | Consultant

7mo

Yes it’s amazing how business owners can be so focused one on thing, and not think twice about another part of their business. You need to know what you don’t know and then find a way to deal with it.

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