The TOKE Agency’s Post

Great to see EMARKETER's take on Acoustic's recently commissioned study conducted by Forrester Consulting. 🤩 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Are you making the most of the first-party data your brand collects? Dive into the full article to learn more 👇

I turned customer data into personalized marketing magic. Here’s how I made it happen: First off, I focused on gathering a wealth of data—from customer surveys and website analytics to diving into purchase histories. This comprehensive approach gave me a solid understanding of what each customer segment valued. With that data in hand, I delved deep into analysis. This step was crucial for uncovering insights into customer preferences and behaviors, enabling me to segment effectively. Putting these insights into action was where the real magic began. I tailored everything from emails to social media content and offers to match the specific needs and interests of different customer groups. The results were beyond expectations—significant boosts in engagement metrics and sales growth across the board! Want to know more about leveraging customer data for your marketing strategy? Drop a comment below or share this post with others who might find it helpful. Let’s spark a conversation on how personalized marketing can drive success for your business! #PersonalizedMarketing #CustomerData #BusinessSuccess #SmallBusinessTurnaround

Is your brand leveraging first-party data throughout the customer journey? Based on our recently commissioned study conducted by Forrester Consulting, most marketers don't realize the value of first-party data at later stages of the marketing funnel.🧑💻🛒 Here, EMARKETER explores the results of the study as well as why marketers must invest in collecting and leveraging first-party data at each touchpoint with a brand.🎯 Read the article to learn how your brand can create a differentiated customer experience with first-party data: https://lnkd.in/exUkT934 #DataStrategy #Marketing #DigitalMarketing

Know Your Customers, Grow Your Business, and Reach New Heights Our service, powered by tools like Google Ads and Social Media, helps you better understand your customers. By offering them precisely what they need, based on their preferences and behaviours, we boost brand visibility and customer loyalty, increase sales and revenue, and assure overall business growth. With our team of trusted digital marketing experts, we can turn these insights into success. Let's work together and get a step ahead in the market! Learn More https://lnkd.in/dsQKsxq5 Contact Us https://lnkd.in/dU5XPvSa #ValueAdvert #WeAreSmarterWithData #DigitalMarketingAgency #CustomerEngagement #ConsumerBehaviour #DataAnalytics #CustomerInsights #BusinessGrowth #MarketingStrategy #DataDriven #CustomerExperience #MarketResearch #DigitalMarketing #CustomerPreferences #Analytics #SocialMediaMarketing #CustomerInsights #MarketingSuccess #BusinessGrowth #SmartMarketing #CustomerEngagement #DigitalStrategy #MarketResearch #DataAnalytics #BrandLoyalty #CustomerExperience #TargetedMarketing #DigitalMarketing #BusinessStrategy #CustomerData #MarketingTrends #GrowthHacks #BusinessInsights #MarketInsights #BrandGrowth.

🔎 First-Party Data: Your Secret Weapon Beyond Customer Discovery 🍪 Forget third-party cookies crumbling! First-party behavioral data is the key to understanding your customers at every stage of their journey, not just discovery. This EMARKETER article by Sara Lebow dives into why collecting data on clicks, page views, and even cart abandonment is crucial: 1️⃣ Uncover hidden insights: Understand what engages customers, what products they're interested in, and when they might churn. 2️⃣ Personalized experiences: Use data to tailor your marketing efforts and help customers along their shopping journey. 3️⃣ Improve performance: Leverage behavior data to boost marketing performance, segmentation, and ultimately, customer satisfaction. The challenge? Infrastructure. Marketers need the right tools to collect, manage, and utilize this valuable data effectively. Ready to unlock the power of first-party data? Check out the full article for insights and strategies! 🔗 https://lnkd.in/eGtg-nUM #firstpartydata #marketing #customerjourney #dataprivacy

In this article, EMARKETER dives into the results of Acoustic’s recently commissioned study conducted by Forrester Consulting. Although most marketers understand the importance of leveraging first-party behavioral data at the early stages of the customer journey, few recognize the impact it can have later on, such as when a customer abandons their cart. 🧑💻🛒 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Read the full article to learn more about the study’s findings and how first-party data can help your brand reach its customer retention and engagement goals: https://lnkd.in/eqMpzQ7d #DataStrategy #Marketing #DigitalMarketing

Analysing your customer data is a no-brainer in our data-driven times. We’ve shared five ways that data can help your sales, marketing and social media activity. #data #decisionmaking #businessadvice https://lnkd.in/e9_JXwU5

In this article, EMARKETER dives into the results of Acoustic’s recently commissioned study conducted by Forrester Consulting. Although most marketers understand the importance of leveraging first-party behavioral data at the early stages of the customer journey, few recognize the impact it can have later on, such as when a customer abandons their cart. 🧑💻🛒 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Read the full article to learn more about the study’s findings and how first-party data can help your brand reach its customer retention and engagement goals: https://lnkd.in/eqMpzQ7d #DataStrategy #Marketing #DigitalMarketing

In this article, EMARKETER dives into the results of Acoustic’s recently commissioned study conducted by Forrester Consulting. Although most marketers understand the importance of leveraging first-party behavioral data at the early stages of the customer journey, few recognize the impact it can have later on, such as when a customer abandons their cart. 🧑💻🛒 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Read the full article to learn more about the study’s findings and how first-party data can help your brand reach its customer retention and engagement goals: https://lnkd.in/eqMpzQ7d #DataStrategy #Marketing #DigitalMarketing

Analysing your customer data is a no-brainer in our data-driven times. We’ve shared five ways that data can help your sales, marketing and social media activity. #data #decisionmaking #businessadvice https://lnkd.in/eFHuCz8w