Acoustic’s Post

Great to see EMARKETER's take on Acoustic's recently commissioned study conducted by Forrester Consulting. 🤩 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Are you making the most of the first-party data your brand collects? Dive into the full article to learn more 👇

Is your brand missing out on the value of first-party data? According to a recent study conducted by Forrester Consulting, most marketers aren't leveraging first-party data throughout the customer journey. EMARKETER explores the study's results and explains why investing in collecting and leveraging first-party data at each touchpoint is essential for marketers. By using first-party data, your brand can create a differentiated customer experience. Want to learn more about how to implement a successful data strategy? Check out the article here: https://lnkd.in/exUkT934 #DataStrategy #Marketing #DigitalMarketing #Acoustic

In this article, EMARKETER dives into the results of Acoustic’s recently commissioned study conducted by Forrester Consulting. Although most marketers understand the importance of leveraging first-party behavioral data at the early stages of the customer journey, few recognize the impact it can have later on, such as when a customer abandons their cart. 🧑💻🛒 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Read the full article to learn more about the study’s findings and how first-party data can help your brand reach its customer retention and engagement goals: https://lnkd.in/eqMpzQ7d #DataStrategy #Marketing #DigitalMarketing

🔎 First-Party Data: Your Secret Weapon Beyond Customer Discovery 🍪 Forget third-party cookies crumbling! First-party behavioral data is the key to understanding your customers at every stage of their journey, not just discovery. This EMARKETER article by Sara Lebow dives into why collecting data on clicks, page views, and even cart abandonment is crucial: 1️⃣ Uncover hidden insights: Understand what engages customers, what products they're interested in, and when they might churn. 2️⃣ Personalized experiences: Use data to tailor your marketing efforts and help customers along their shopping journey. 3️⃣ Improve performance: Leverage behavior data to boost marketing performance, segmentation, and ultimately, customer satisfaction. The challenge? Infrastructure. Marketers need the right tools to collect, manage, and utilize this valuable data effectively. Ready to unlock the power of first-party data? Check out the full article for insights and strategies! 🔗 https://lnkd.in/eGtg-nUM #firstpartydata #marketing #customerjourney #dataprivacy

In this article, EMARKETER dives into the results of Acoustic’s recently commissioned study conducted by Forrester Consulting. Although most marketers understand the importance of leveraging first-party behavioral data at the early stages of the customer journey, few recognize the impact it can have later on, such as when a customer abandons their cart. 🧑💻🛒 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Read the full article to learn more about the study’s findings and how first-party data can help your brand reach its customer retention and engagement goals: https://lnkd.in/eqMpzQ7d #DataStrategy #Marketing #DigitalMarketing

In this article, EMARKETER dives into the results of Acoustic’s recently commissioned study conducted by Forrester Consulting. Although most marketers understand the importance of leveraging first-party behavioral data at the early stages of the customer journey, few recognize the impact it can have later on, such as when a customer abandons their cart. 🧑💻🛒 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Read the full article to learn more about the study’s findings and how first-party data can help your brand reach its customer retention and engagement goals: https://lnkd.in/eqMpzQ7d #DataStrategy #Marketing #DigitalMarketing

“Data enrichment is really about providing marketers with a fuller view of their customers," as Cary Lawrence, CEO of Decile, explains. By analyzing various attributes like interests, brand preferences, and income trends, marketers can create personalized experiences for customers. This approach allows brands to tailor messaging and promotions effectively. Learn more about leveraging enriched data in marketing: [Link to the article] 📊 #DataEnrichment #CustomerExperience #MarketingInsights

Marketers know personalization translates to better outcomes, with organizations driving upwards of 40% more revenue from personalization than their counterparts. So, how do we get past "Hello, [firstname]" for our customers? Learn more about the three types of data beyond demographic insight that can be leveraged through your CDP to deliver personalized, connected experiences. https://ow.ly/w6nC50QIOwV

I turned customer data into personalized marketing magic. Here’s how I made it happen: First off, I focused on gathering a wealth of data—from customer surveys and website analytics to diving into purchase histories. This comprehensive approach gave me a solid understanding of what each customer segment valued. With that data in hand, I delved deep into analysis. This step was crucial for uncovering insights into customer preferences and behaviors, enabling me to segment effectively. Putting these insights into action was where the real magic began. I tailored everything from emails to social media content and offers to match the specific needs and interests of different customer groups. The results were beyond expectations—significant boosts in engagement metrics and sales growth across the board! Want to know more about leveraging customer data for your marketing strategy? Drop a comment below or share this post with others who might find it helpful. Let’s spark a conversation on how personalized marketing can drive success for your business! #PersonalizedMarketing #CustomerData #BusinessSuccess #SmallBusinessTurnaround

Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey Marketing is all about getting the right message to the right audience at the right time. But are you truly using your first-party data to its fullest potential? According to a great article by Pamela Castricone at InfoTrust, leveraging your first-party data in different stages of the buying journey is the key to success. Here’s how to get started: ✅ Awareness Stage: Use broad data to engage new prospects and create general interest. ✅ Consideration Stage: Refine your messaging with behavioral data, focusing on customer preferences. ✅ Decision Stage: Leverage purchase intent data to push relevant offers and seal the deal. 💡 Pro Tip: Align your first-party data strategy with each funnel stage for a seamless customer experience that drives conversions! If you’re not maximizing first-party data across the buying journey, you’re leaving money on the table. 🚀 Read Pam's article here - https://lnkd.in/gdWGsdhk #MarTech #FirstPartyData #MarketingStrategy #DataDrivenMarketing #CustomerJourney 👋 I’m Alex Yastrebenetsky, a CEO & Ad Tech Partner for 50+ Fortune 500 & Top Brands 📥 Save it for later+ Follow me for content like this 💬 Comment with your thoughts ♻️ Repost if this was helpful