TSA’s Post

This was a new and unique campaign for the TSA team. One that we loved working on and that brought positive challenges to the team. Upon reflection, it highlighted the importance of key stages in our set up with clients ahead of any work getting underway. Such as, before beginning our journey with a new client whether that be influencer or social, there are some key questions asked up front from us. One of which is "What is the purpose of....?" Commonly the second half of that sentence is "...using influencers for your business / marketing strategy" This to many might seem simple and obvious. But getting complete clarity on the purpose behind any campaign we complete across influencer or social with our clients is extremely important! Why? Because it allows us to ensure that the approach taken from the strategy and creative to the influencer selection to content creation aligns exactly with that purpose to ensure the best results for our clients. Each and every one of our clients has a different purpose behind using influencers or social media services. If you're interested in this area or would like to know more, I'd love to connect! [email protected] 📩

🌟 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑺𝒑𝒐𝒕𝒍𝒊𝒈𝒉𝒕: 𝑨𝒊𝒓 𝑾𝒊𝒄𝒌'𝒔 𝑽𝒊𝒃𝒓𝒂𝒏𝒕 𝑺𝒄𝒆𝒏𝒕𝒆𝒅 𝑶𝒊𝒍𝒔 🌟 Air Wick has once again demonstrated the power of influencer marketing with their latest campaign promoting their new Vibrant Scented Oils. By collaborating with a variety of lifestyle influencers, Air Wick effectively showcased their products in action, driving home the benefits and appeal of their newest offering. 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑯𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔: --𝑩𝒐𝒐𝒔𝒕𝒆𝒅 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔:Reached a wide target audience through engaging influencer content. --𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒅 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: The campaign led to a 39% increase in engagement rate, thanks to quality content created by influencers. --𝑩𝒓𝒂𝒏𝒅𝒆𝒅 𝑯𝒂𝒔𝒉𝒕𝒂𝒈 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: Air Wick saw a significant rise in the usage of their branded hashtags, further extending their campaign's reach. This campaign is a perfect example of how strategic influencer collaborations can elevate a brand's presence and drive meaningful engagement. Kudos to Air Wick for this successful initiative! 👏✨ At Viral Candy Media, we specialize in creating impactful influencer marketing campaigns just like this. With our expertise in the entertainment and fitness niches, we can help your brand achieve similar success. #InfluencerMarketing #AirWick #CampaignSuccess #BrandAwareness #day8ofchallenge #ViralCandyMedia https://lnkd.in/eneyD5B7

Pets as design influencers? 🐕🛋️ New survey reveals the growing role of pets in determining home aesthetics - find out more: https://buff.ly/3Mh4Y9e #interiordesign #pettrends #petlifestyle #petaccessories

The collaboration LUSH x Shrek, I can't keep silent about it, it seems to me like the marketing campaign of my dreams! You can buy a bath bomb that turns the water into a swamp, a slime shower gel, or just green slime. You can check out what the pop-up in London looks like for this collection here: https://lnkd.in/dSRD7sNT And here, what the entire collection looks like (and how cool the photos they made for it are!): https://lnkd.in/dNq4-wMQ I understand that Lush does not use social media, but they send out boxes to influencers (oh, I wish it were me someday!). A terribly charming video can be viewed here: https://lnkd.in/dEPSDqPh Yes, as usual, it plays on the feelings of someone who grew up on Shrek, but it's a very cool implementation! #contentcreation #creativemarketing #contentcreator #marketingcollaboration #viralcontent

Would I really be working in social media if I didn’t use it as a way to talk about my interests?🧐 Seeing the performance of this simple (and silly) carousel post I made further emphasizes the importance of being able to capitalize on current events and trends, but being able to do so in a way that is true to your brand! At the end of day, it has to be authentic in order for your audience to engage💡 #socialmediamarketing #socialmedia #contentcreator #genz https://lnkd.in/e_cRsk6J

✨ **Perfection? Overrated. Real-Life Livability? That’s the Goal!** 🏡✨ Let’s be real—those perfectly curated homes you see from influencers? 💁♀️ They’re often full of *poo*. It’s all about looking flawless on the ‘gram, but real life doesn’t work like that! A spotless house 24/7? Unrealistic. What *really* matters is creating a space that’s livable, peaceful, and helps reduce your stress, not add to it. It’s about balance, not perfection. Start by decluttering, cleaning with intention, and making your home work *for you*. 🧹 Your home doesn’t need to look like a showroom—it just needs to feel like *home*. 💫 #RealLifeNotInstagram #AuthenticLiving #DeclutterYourSpace #ElleJolieWellness #MentalHealthMatters #NoPerfectionNeeded #OrganizedLiving #HomeSanctuary #WellnessAtHome #healthcoach https://lnkd.in/gj46m7CG

Discover the transformative role of social media platforms in driving business growth, leveraging digital connectivity and engagement to reach wider audiences and unlock new opportunities! 🌐📈 Delve into the dynamic landscape of social media marketing, where businesses harness the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness, foster customer relationships, and drive sales. Explore strategies for creating compelling content, optimizing advertising campaigns, and measuring ROI to maximize the impact of social media initiatives. Learn about the importance of audience targeting, influencer partnerships, and community engagement in cultivating a solid online presence and driving sustainable growth. Whether you're a seasoned marketer or a budding entrepreneur, harness the potential of social media platforms to propel your business forward in the digital age. #SocialMediaMarketing #BusinessGrowth 🌐📈 https://lnkd.in/dX7yxHf7

Critiquing Kitchens in My Social Media Feed- I'm just vocalizing what I do as I use social media anyway...how many of you do the same thing? And this particular video...I am just looking at kitchens on my Linkedin feed. #critique #kitchens #kitchenplanning #socialmedia #youtube #kitchenbathexpertz #kitchenanalysis #betterkitchens #shadjohnsen #kitchentips https://lnkd.in/dqRfWZKz

In September, Skip The Dishes, Wayfair.ca, and HelloFresh led the way in Ad Awareness growth in Canada, according to YouGov BrandIndex. Skip The Dishes saw the largest increase, rising by 5.0 percentage points, thanks to strategic promotions during the back-to-school season, influencer collaborations, and partnerships with major food chains and local restaurants. Wayfair.ca followed closely with a 4.7-point rise, as seasonal home makeovers and influencer partnerships helped boost its visibility. HelloFresh gained 4.3 points, driven by influencer marketing and seasonal promotions, including a back-to-school meal prep contest. Honorable mentions include Dove and Advil, both of which saw Ad Awareness increase by 4.2 points in September. #YouGovBrandIndex #SkipTheDishes #Wayfair #HelloFresh #Dove #Advil

🚀 Exciting News! 🚀 We are thrilled to announce that Green Parrot has officially joined TikTok! 🎉 As a leading real estate property management company, we understand the importance of staying ahead of the curve and embracing innovative ways to connect with our audience. Our TikTok account will feature a diverse range of content designed to inform, inspire, and engage: 🏡 Virtual Property Tours: Explore our stunning properties from the comfort of your home. 🔧 Maintenance Tips: Learn essential tips and tricks to keep your property in top shape. 📈 Market Insights: Stay updated with the latest trends and insights in the real estate market. 💡 Home Decor Ideas: Get inspired with creative and stylish home decor tips. Follow us on TikTok at @https://lnkd.in/d6ykZiEs and join us on this exciting journey. Let’s make real estate/property management fun and engaging, one TikTok at a time! 📱✨ #RealEstate #PropertyManagement #TikTok #Innovation #HomeDecor #MarketInsights #VirtualTours #RealEstateTips