GlobalPETS (& PETS International magazine)’s Post

🌟 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑺𝒑𝒐𝒕𝒍𝒊𝒈𝒉𝒕: 𝑨𝒊𝒓 𝑾𝒊𝒄𝒌'𝒔 𝑽𝒊𝒃𝒓𝒂𝒏𝒕 𝑺𝒄𝒆𝒏𝒕𝒆𝒅 𝑶𝒊𝒍𝒔 🌟 Air Wick has once again demonstrated the power of influencer marketing with their latest campaign promoting their new Vibrant Scented Oils. By collaborating with a variety of lifestyle influencers, Air Wick effectively showcased their products in action, driving home the benefits and appeal of their newest offering. 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑯𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔: --𝑩𝒐𝒐𝒔𝒕𝒆𝒅 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔:Reached a wide target audience through engaging influencer content. --𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒅 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: The campaign led to a 39% increase in engagement rate, thanks to quality content created by influencers. --𝑩𝒓𝒂𝒏𝒅𝒆𝒅 𝑯𝒂𝒔𝒉𝒕𝒂𝒈 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: Air Wick saw a significant rise in the usage of their branded hashtags, further extending their campaign's reach. This campaign is a perfect example of how strategic influencer collaborations can elevate a brand's presence and drive meaningful engagement. Kudos to Air Wick for this successful initiative! 👏✨ At Viral Candy Media, we specialize in creating impactful influencer marketing campaigns just like this. With our expertise in the entertainment and fitness niches, we can help your brand achieve similar success. #InfluencerMarketing #AirWick #CampaignSuccess #BrandAwareness #day8ofchallenge #ViralCandyMedia https://lnkd.in/eneyD5B7

The collaboration LUSH x Shrek, I can't keep silent about it, it seems to me like the marketing campaign of my dreams! You can buy a bath bomb that turns the water into a swamp, a slime shower gel, or just green slime. You can check out what the pop-up in London looks like for this collection here: https://lnkd.in/dSRD7sNT And here, what the entire collection looks like (and how cool the photos they made for it are!): https://lnkd.in/dNq4-wMQ I understand that Lush does not use social media, but they send out boxes to influencers (oh, I wish it were me someday!). A terribly charming video can be viewed here: https://lnkd.in/dEPSDqPh Yes, as usual, it plays on the feelings of someone who grew up on Shrek, but it's a very cool implementation! #contentcreation #creativemarketing #contentcreator #marketingcollaboration #viralcontent

✨ **Perfection? Overrated. Real-Life Livability? That’s the Goal!** 🏡✨ Let’s be real—those perfectly curated homes you see from influencers? 💁♀️ They’re often full of *poo*. It’s all about looking flawless on the ‘gram, but real life doesn’t work like that! A spotless house 24/7? Unrealistic. What *really* matters is creating a space that’s livable, peaceful, and helps reduce your stress, not add to it. It’s about balance, not perfection. Start by decluttering, cleaning with intention, and making your home work *for you*. 🧹 Your home doesn’t need to look like a showroom—it just needs to feel like *home*. 💫 #RealLifeNotInstagram #AuthenticLiving #DeclutterYourSpace #ElleJolieWellness #MentalHealthMatters #NoPerfectionNeeded #OrganizedLiving #HomeSanctuary #WellnessAtHome #healthcoach https://lnkd.in/gj46m7CG

From alcohol to renovations👨🏽🔧👩🏻🔧 Very interesting campaign with Beams renovations over the past few months. It was an exciting challenge to utilise hand selected influencers to engage specific audiences who would not only just be interested in the unique service, but who might be at a position to engage with it! #clients #influencermarketing #socialmediamarketing #influencer #renovationproject

This was a new and unique campaign for the TSA team. One that we loved working on and that brought positive challenges to the team. Upon reflection, it highlighted the importance of key stages in our set up with clients ahead of any work getting underway. Such as, before beginning our journey with a new client whether that be influencer or social, there are some key questions asked up front from us. One of which is "What is the purpose of....?" Commonly the second half of that sentence is "...using influencers for your business / marketing strategy" This to many might seem simple and obvious. But getting complete clarity on the purpose behind any campaign we complete across influencer or social with our clients is extremely important! Why? Because it allows us to ensure that the approach taken from the strategy and creative to the influencer selection to content creation aligns exactly with that purpose to ensure the best results for our clients. Each and every one of our clients has a different purpose behind using influencers or social media services. If you're interested in this area or would like to know more, I'd love to connect! [email protected] 📩

Interesting article about popular social media influencers in the organizing industry, including their business background and focus. While some viewers love the over-the-top organization posts, others frown upon their display of overconsumption, negative environmental impact and unrealistic time and upkeep requirements of an ultra-organized lifestyle. #professionalorganizer #overconsumption #consumerism #industryinfluencer #aptos #santacruz #monterey

The consumer mindset is all about Spring Cleaning, refreshed decor and getting Summer Patio/Outdoor yard ready, and Collective Voice is your Creator Marketing Platform partner leading the way with Home + Living products. Creators + Retailers the time is now to tap into Collective Voice to crush your Q2 goals. #creatoreconomy #creatormarketing #springcleaning #MDWSales

Cracking the Code of Professional Blogging: 8 Steps to Success 😍 Identify Your Niche: Expert bloggers gain authority in their subject and get 69% more readership than generalist bloggers. Know Your Audience: By being aware of the demographics of your audience, you can ensure that your content will resonate and enhance your chances of success by a factor of 2.5. Create Captivating Content: A blog's success is mostly dependent on its content since 72% of bloggers place a high value on it. SEO-Optimization: Make your content SEO-optimized to maximize exposure and reach. This will result in 55% more organic visitors. Promote Wisely: Vigorous advertising across many platforms generates 3.5 times more visits, increasing the visibility and influence of your blog. Engage Regularly: Blogs with high engagement rates generate seven times as many conversions and a devoted, engaged readership. #blogging #blog #blogger #contentwriting #contentwriter #seoblogger #seowriter 👇 Discover expert tips and strategies in my latest blog post below and share your views in the comments!

Promoting small artisans involves highlighting their unique craftsmanship, authentic products, and the stories behind their creations. • Share the artisan’s journey, the inspiration behind their work, and the process of creating their products. Authentic stories resonate with customers and build a personal connection. • Collaborate with influencers, bloggers, and social media personalities who appreciate and support artisanal products. Their endorsements can reach a broader audience and lend credibility. By implementing these strategies, small artisans can effectively promote their unique creations, connect with their audience, and grow their businesses.

Would I really be working in social media if I didn’t use it as a way to talk about my interests?🧐 Seeing the performance of this simple (and silly) carousel post I made further emphasizes the importance of being able to capitalize on current events and trends, but being able to do so in a way that is true to your brand! At the end of day, it has to be authentic in order for your audience to engage💡 #socialmediamarketing #socialmedia #contentcreator #genz https://lnkd.in/e_cRsk6J