The Smarketers’ Post

📊 Embrace Analytics: Data-Driven Leadership in B2B Marketing 📊 Happy Wednesday! In today's digital age, data is invaluable. Leaders in B2B marketing must harness data analytics to make informed decisions, tailor marketing strategies, and predict market trends. 🔢 Today's Analytics: - Customer Insights: Utilizing data to understand customer behavior and preferences. - Performance Metrics: Measuring the effectiveness of marketing campaigns. 📈 Action Tip: Identify one data point you can use today to refine your marketing approach. #DataDrivenMarketing #B2BLeadership #MarketingAnalytics

Is your 2025 GTM strategy powered by the right B2B Intent data? 🔍 Before choosing a new solutions provider, read our blog post offering valuable insights on the selection process. https://hubs.ly/Q02_ZfGv0 Consider these important questions before selecting an Intent data provider: ➡️Which third-party Intent data provider will drive growth? ➡️How can this data serve your top marketing and sales needs? ➡️What is the source of the Intent data? ➡️And more #b2bmarketing #GTMstrategy #digitalmarketing #intentdata #2025planning

According to Forrester, 57% of B2C and 75% of B2B customers reported that a personalized experience would make them ‘significantly more likely’ to remain loyal to a brand. However, 1:1 personalization requires a lot of data and even more resources to sift, segment, and analyze that data. Boobesh R., Practice Head - Marketing Analytics at LatentView Analytics, shares three ways companies can create cost-effective personalization. Read more: https://lnkd.in/gQnVWHeh

Unlock the Power of Data-Driven Insights: Your Guide to B2B Success In today's data-driven world, businesses that leverage accurate and actionable insights are poised to dominate their industries. Are you ready to harness the power of B2B data marketing? Join us as we explore: 1. The latest trends shaping the B2B data landscape 2. Proven strategies to optimize your marketing campaigns 3. Real-world case studies showcasing the impact of data-driven decisions 4. Let's connect and discuss how we can help you achieve your business goals. #B2BMarketing #DataDrivenMarketing #DigitalMarketing #MarketingInsights #BusinessIntelligence

87% of #B2B companies are scrambling after third-party cookie deprecation. Yet, the real gold mine has been under our noses all along. Here are 3 Major Shifts Reshaping First-Party Data Strategy: 🎯 73% of high-performing B2B companies are now prioritizing direct customer data collection through owned channels → The era of "borrowed" audiences is ending 📈 Companies with robust first-party data strategies see 2.9x higher customer retention rates → Quality beats quantity in the new data landscape 💡 Only 34% of B2B marketers currently have a documented first-party data strategy → This gap represents massive opportunity for early movers What This Means For You: The winners of tomorrow aren't those with the biggest data lakes, but those who build direct, consent-based relationships with their audience today. Curious: How are you preparing your organization for the cookieless future? #B2BMarketing #DigitalStrategy #MarketingROI #DataPrivacy #GrowthHacking

In this Marketing Week article with Janine Kanters, our Head of Growth Marketing shares her expertise on how to use data and analytics as businesses face increasing competition and shifting customer behaviors. #B2BMarketing #Storyblok #MarketingWeek #GrowthMarketing

Check this out. #b2banalytics

It’s a good day for B2B marketers! Our data & analytics expert, Facundo Lagger, is revealing his insights on the top 5 questions about optimizing data usage in B2B marketing. Enhance your data strategies and drive impactful results with his expert advice. Discover more here: https://lnkd.in/eYMeeMAh #DataDriven #B2BMarketing #ExpertTips #Analytics #BusinessGrowth 

You cannot miss the first of many very interesting posts from @RAB2B!! This one is about the data-driven decisions in B2B marketing, created by the amazing @FacundoLagger!!!

Data is more than just numbers—it’s the key to unlocking growth and driving smarter decisions in your business. Whether you're in B2B, e-commerce, or any other industry, understanding customer behavior and trends through data analytics is essential for success. Check out our latest insights on how businesses can use data analytics to boost marketing strategies, optimize conversions, and drive growth. Let’s talk about how your business is using data to make smarter moves! #DataAnalytics #BusinessGrowth #MarketingStrategy #B2B #Ecommerce #DataDriven #BusinessIntelligence #GrowthStrategy