This Christmas, we’re grateful for the trust of our clients, the support of our partners and connections, and the passion of our team who make every campaign extraordinary! Here’s to marketers crafting stories, businesses reaching new heights, and dreamers turning ideas into reality. Merry Christmas from all of us at The Smarketers! 🎄🌟 #MerryChristmas #HappyHolidays
The Smarketers
Advertising Services
Hyderabad, Telangana 10,765 followers
We help B2B companies generate 30X ROI with Full Funnel Integrated Marketing Strategies
About us
At The Smarketers, we work with B2B tech companies (services, products, and solutions) to help them create awareness, drive engagement and thought-leadership through content and personalization. We help orchestrate campaigns that are focused on creating opportunities within target accounts and segments. To achieve this, we use highly efficient Account Based Marketing strategies combined with the right mix of Inbound Marketing to influence decision-makers, build strong relationships, increase deal velocity, and generate higher ROI. Deep research, interacting with client SMEs, and account insights are at the heart of everything we do. This allows us to create highly personalized campaigns tailored to key accounts and segments. We have been awarded by ITSMA for Marketing Excellence in ABM for our cost-efficient ABM approaches that have generated incredible results for our clients. Over 99% of all our clients are in the technology industry. Some of the largest technology organizations trust us with their marketing such as Thomson Reuters, Schneider, SAP, Saudi Telecom, ITC Infotech, Alcatel Lucent Enterprise, AVEVA, Rockwell Automation, and many others.
- Website
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https://www.thesmarketers.com
External link for The Smarketers
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Hyderabad, Telangana
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Website Design, Lead Generation, Content Creation and Promotion, SEO, PPC, Sales and Marketing Alignment, Growth Hacking and Marketing, Account Based Marketing, Social Media Marketing, Account Based Sales, Content Marketing, Inbound Marketing, Marketing Automation, Wordpress Website Development, Hubspot, DemandBase, Pardot, Eloqua, MarTech integrations, and AI Based Marketing tools
Locations
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Primary
Get directions
Hyderabad, Telangana 500019, IN
Employees at The Smarketers
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Enoch Pakanati
Founder @ The Smarketers | ITSMA Gold Award Winner for ABM Excellence | SaaS & Enterprise GTM | ABM | B2B Inbound Marketing | Demand Generation |…
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Ankita Katuri
Co Founder, The SMarketers
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Sindhulakshmi manchikanti
WordPress Developer
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Niranjan Reddy Jalla
Web Development Lead at The Smarketers
Updates
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This Sunday at OptimizeX Summit, our Founder & CEO Enoch Pakanati will be speaking about how to measure and analyze metrics that matter the most for running successful ABM campaigns. Do not miss this valuable learning and networking opportunity with marketing experts from various industries. Location: T-Hub, Hyderabad Timings: 10 AM - 2 PM Get your free pass from here: https://lnkd.in/gv_tGRhr #OptimizeX #ABM #MarketingAnalytics #MarketingMetrics #B2BMarketing #PerformanceMarketing #THub #Hyderabad
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Join our Founder and CEO, Enoch Pakanati, at the OptimizeX Measurement Summit on Sunday, 15th December at T-Hub, Hyderabad. He’ll share insights on measuring key ABM metrics and using analytics to drive valuable customer engagement. Seats are limited—register now: https://lnkd.in/gv_tGRhr #OptimizeX #ABM #MarketingAnalytics #B2BMarketing #PerformanceMarketing #THub #Hyderabad
Founder @ The Smarketers | ITSMA Gold Award Winner for ABM Excellence | SaaS & Enterprise GTM | ABM | B2B Inbound Marketing | Demand Generation | Martech | BlackBelt-Taekwondo
Have you ever wondered how to truly measure multi-channel attribution or leverage analytics in ABM for better engagement insights? Join me at the OptimizeX Measurement Summit on December 15th at T-Hub, Hyderabad, where I’ll be speaking alongside 15+ marketing experts from diverse industries, sharing actionable strategies to measure, analyse and optimise your marketing efforts and decode campaign success. You don't want to miss insights from - 1) Prashanth Reniguntala - CEO Measure Marketer (Organiser and Host) 2) Adam Ziolkowski 3) Dhruti Rawal 4) Niranjan Pagadala 5) Sharath Chandra Pabbisetty 6) Vishnu Vankayala 7) Umar Tazkeer 8) Rajat Jain 9) Rahi Masum Reja 10) Leela Shankar Adhimulam 11) Sariga V 12) Rajeshwar Muthyal 13) Meraj Faheem Whether you're an ABM enthusiast or a data-driven performance marketer, this summit is packed with insights, secrets, and practical frameworks to elevate your game. 📍 Event Details: https://lnkd.in/gv_tGRhr 🎟️ Seats are limited—register now and be part of the conversation! #OptimizeX #ABM #MarketingAnalytics #T-Hub #MarketingSummit
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According to HubSpot, 50% of surveyed marketers were worried that AI will replace their jobs. At the same time, 68% of marketers said AI has helped grow their careers. These are fascinating figures because we’re seeing AI as both a friend and a foe. But here’s the thing—AI isn’t here to take jobs. It’s here to make us better at them. AI tools empower marketers to focus on what truly matters: · Building trust through personalization. · Crafting strategies that resonate. · Delivering unforgettable brand experiences. It’s how we stay ahead in an ever-changing landscape. Follow The Smarketers for more insights! #B2BMarketing #AI #AIinMarketing #MarketingInnovation #MarketingStrategy #GrowthMindset #Digitalmarketing
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𝐇𝐚𝐩𝐩𝐲 𝐓𝐡𝐚𝐧𝐤𝐬𝐠𝐢𝐯𝐢𝐧𝐠! 🦃🍁 This season, we pause to reflect on the support, collaboration, and trust that drives us forward every day. To our clients, prospects, connections, partners, and our amazing team—thank you for being part of our journey. Your contributions and trust inspire us to strive for excellence. 𝗪𝗶𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗹𝗼𝘃𝗲𝗱 𝗼𝗻𝗲𝘀 𝗮 𝗷𝗼𝘆𝗳𝘂𝗹 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝘄𝗮𝗿𝗺𝘁𝗵, 𝗴𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲, 𝗮𝗻𝗱 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀! #Thanksgiving #Gratitude #Teamwork
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𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐃𝐞𝐝𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐢𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐞𝐧’𝐬 𝐃𝐚𝐲! Today, we honor the men in our lives who inspire, lead, and support in countless ways—be it in workplaces, homes, or communities. Let’s take a moment to acknowledge the incredible contributions men make every day, breaking #stereotypes, fostering #inclusivity, and driving #change. This day reminds us of the importance of promoting mental health, encouraging positive role models, and embracing the unique qualities everyone brings to the table. 💬 To all the men out there: Thank you for your dedication, resilience, and care. #InternationalMensDay #Recognition #Inclusivity #WorkplaceCulture #CelebratingContributions
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𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐈 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐲 In a world flooded with data, AI-driven insights are invaluable—they help us make faster, smarter, and more informed decisions across industries. From enhancing productivity to predicting trends, AI unlocks new levels of potential. But as we lean on AI, we must also navigate the ethical considerations that come with it. Discover the ethical considerations that we should keep in mind while using the AI driven insights. Read more from the blog, "How AI-Driven Insights Can Transform Customer Journeys For Manufacturers" (link in the comments) Follow The Smarketers for more such insights. #B2BMarketing #AIInsights #EthicalAI #DataEthics #Transparency #PrivacyMatters #AIinBusiness #ResponsibleAI
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𝐈𝐬 𝐲𝐨𝐮𝐫 𝐁2𝐁 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐲 𝐨𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲? Imagine this: you’re dedicating time, resources, and budget across multiple areas, but are they driving meaningful results? The truth is, 80% of revenue often comes from just 20% of customers. That’s why Account-Based Marketing (ABM) flips the script! Instead of casting a wide net, ABM lets you focus on your highest-value prospects and build relationships that last. At The Smarketers, we don’t just implement ABM—we elevate it. Our 5-step approach goes beyond the basics, integrating tailored strategies that maximize your engagement with top-tier accounts. Why settle for broad reach when you can build deep, meaningful relationships with ABM? Partner with The Smarketers and turn your top accounts into lifelong advocates. Ready to make ABM work for you? Let’s chat!👇 #AccountBasedMarketing #ABM #B2BMarketing #Smarketers #CustomerEngagement #MarketingAlignment #SalesAndMarketing #PersonalizedMarketing
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𝐂𝐃𝐏 𝐯𝐬. 𝐂𝐄𝐏: 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐁2𝐁 Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) are often mistaken for one another, but each plays a unique role in a customer-centric marketing approach that drives business growth. 𝐂𝐃𝐏 - 𝘜𝘯𝘪𝘧𝘪𝘦𝘥 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘗𝘳𝘰𝘧𝘪𝘭𝘦𝘴 𝘧𝘰𝘳 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘴𝘪𝘨𝘩𝘵 A CDP gathers, integrates, and analyzes data across all channels, crafting a 360-degree view of each customer. For B2B marketing teams, this means: ➤ 𝐈𝐧-𝐝𝐞𝐩𝐭𝐡 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 to personalize interactions ➤ 𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠 for efficient campaigns ➤ 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 to increase relevancy and ROI ➤ 𝐏𝐫𝐢𝐯𝐚𝐜𝐲-𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 that safeguard client data 𝐂𝐄𝐏 - 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴 𝘸𝘪𝘵𝘩 𝘔𝘶𝘭𝘵𝘪-𝘊𝘩𝘢𝘯𝘯𝘦𝘭 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 CEPs are designed to manage and optimize interactions, enabling marketing and sales teams to: ➤ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 through timely, contextually relevant outreach ➤ 𝐁𝐨𝐨𝐬𝐭 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 by maintaining consistent engagement across channels ➤ 𝐃𝐫𝐢𝐯𝐞 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 with targeted communication ➤ 𝐅𝐨𝐬𝐭𝐞𝐫 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 by creating positive customer experiences Explore the Full Article from the link in the comments. Follow The Smarketers for more expert insights! #B2BMarketing #CustomerData #Personalization #CustomerEngagement #MarketingInsights #DataDrivenMarketing #CustomerJourney #B2BInsights #MarketingTechnology
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𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 In today’s B2B landscape, simply capturing leads isn’t enough—you need a strategy that generates true demand for your brand. From building brand awareness to nurturing prospects, demand generation creates a steady stream of qualified leads, fueling long-term growth and revenue. In our latest newsletter, we dive into essential demand generation activities that can transform your marketing efforts, covering everything from content creation and targeted campaigns to data-driven strategies that keep you ahead of the competition. Follow The Smarketers for more B2B Marketing tips and insights! #DemandGeneration #LeadGeneration #B2BMarketing #GrowthStrategy #MarketingTrends #TheSmarketers