The Product Market Fit Show’s Post

Alex Hoff quit the company he'd been working at for 9 years. He gave himself 6 months to launch a startup. Even though he got the co-founder of a public company to join him and raised $6M out of the gate—it took him 3 years to make his first sale. But after he shifted from selling to SMBs to selling to MSPs (Managed Service Providers i.e., outsourced IT), things took off: April 2015 - $1K MRR August 2015 - $10K MRR June 2016 - $100K MRR Nov 2018 - $1M MRR ($12M ARR) And growth never stopped—soon, he'll cross $100M ARR. Alex and his co-founder did many things differently. They came up with an idea by starting with markets, not customer problems. They raised a lot of money upfront and built a sophisticated product instead of an MVP. And they deliberated cultural values before making their first hire. Clearly—it worked. Listen to the full episode here:

He took 3 years to make his 1st sale—then grew 1000x to $10M ARR 3 years later. | Alex Hoff, Founder of Auvik - A Product Market Fit Show | Startups & Founders

He took 3 years to make his 1st sale—then grew 1000x to $10M ARR 3 years later. | Alex Hoff, Founder of Auvik - A Product Market Fit Show | Startups & Founders

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