The Marketing Society Scotland’s Post

Playing it safe won't get your brand noticed... 😈 Loved chatting to Katie Street on the Marketing In The Madness podcast about breaking rules and driving commercial success through fearless, disruptive marketing. We cover off the below and more. Have a listen if you like 🎙 🔥 The Power of Disruptive Marketing – Why brands like Gymbox reject traditional strategies and embrace bold, out-of-the-box ideas that challenge the industry 💡 Turning Products into Marketing – Discover how Gymbox turns its quirky fitness classes into its strongest marketing tools ⚡ Learn how tapping into societal moments can help your brand connect with audiences in fresh and exciting ways 💥 Insights into the power of creative campaigns on a budget aka even with a smaller budget, creativity and disruption can drive huge marketing results 🎧 Links are in the comments below

Marketing in professional services (and our own marketing plan revealed!) In a scorching hot podcast studio over the summer, Mikkel and I unpack our own marketing efforts at Kvadrant, and get into: 👉Why marketing is so powerful for professional services, but often overlooked (Often less than 1% of revenue) 👉Ways to think about measurement (No I don’t know the ROI of our marketing either) 👉How marketing + traditional relationships work together 👉Typical marketing tactics and the specifics of what we do and spend Marketing can be a massive unlock for consulting and other service companies, but often up as glorified event organisers that keep the website up-to-date and send a newsletter every once in a while. It’s also extremely difficult to get right for many marketers – because there’s no easily understood product, the requirements on understanding and defining services, points of view, perspectives and what constitutes valuable content goes way up. A naval-gazing podcast if there ever was one, but I always enjoy myself when other marketers just straight up tell you what they’re doing, so hope others will too 😉 Links: Apple: https://lnkd.in/dK5CumKs Spotify: https://lnkd.in/dSRxDkvs

🌿 A New Perspective on Marketing from Myosin 🌿 In "How harnessing emotional resonance in marketing can enhance performance," published in Campaign US, our Founder and CEO Sean Clayton discusses the pivotal role of emotional engagement in redefining marketing strategies. This article champions a shift towards building deeper emotional connections, positing that such an approach can significantly enhance brand loyalty and set new benchmarks for marketing success. It offers a forward-looking view on aligning marketing efforts more closely with the human spirit. 🔗 https://lnkd.in/eMqNPRvr Discover how embracing emotional resonance can lead to more impactful marketing outcomes. #MyosinThoughtLeadership #EmotionalResonance #FutureOfMarketing #CampaignUS

If you’re a marketer—whether you focus on digital, content, or events — Neil Patel’s insights are practically required reading. That’s why I’m beyond excited to sit down with Neil Patel in a few weeks for an unfiltered conversation about event content strategies that drive results. Here’s why you can’t miss this: Neil has mastered combining speaking, events, webinars, podcasts, blogs, and email into a content distribution strategy that’s truly next level—and incredibly relevant for event marketers (Sessionboard included). Here are just some of the things I’m going to ask him about: ✅ How can event content level up an organization’s SEO ✅ How to leverage event content to break through the noise and drive ROI ✅ How we can emulate his distribution strategy for year around success ✅ How he ties all of the different mediums together so the marketing machine runs smoothly ✅ What event marketing teams can do to add more value for their CMO. I highly recommend the session: Click here to reserve your spot: https://lnkd.in/exv3v3NH

This morning, I listened to an episode of The Diary of a CEO and it really resonated with me. The discussion on the evolving role of marketing was spot on, especially when they emphasised that marketing's primary job is to capture the attention of the right audience and spark curiosity, while sales turn that interest into action. There were a few key takeaways that really stood out. One was the shift away from traditional broadcast marketing. It’s clear that simply pushing messages out there no longer cuts it. The focus has shifted to product innovation and delivering an exceptional customer experience. I also appreciated the conversation about the importance of understanding exactly what you’re trying to gather attention for, and where your audience is likely to be. It’s crucial to know both your offering and your audience's habits to make marketing truly effective. Another point that struck me was the power of repeat customers and word-of-mouth marketing. The idea that it's far more cost-effective to reactivate existing customers and leverage referrals really hit home. Finally, the discussion about balancing brand marketing with performance marketing was a highlight. It’s easy to get caught up in one or the other, but the best results come from finding that sweet spot. In retail and QRSs, where results are often expected quickly, blending both brand and performance marketing is essential to staying relevant and driving sustainable growth. All in all, the episode was a great reminder of how important it is to be strategic while keeping both the customer and the product at the forefront. Definitely worth a listen!

Yes, this is self-promotion for a podcast I host. But, the whole reason we started the podcast was the belief that there are others in the #advertising and #branding world that actually find entertainment and interest in the behind-the-scenes of clever ads and brand moves. Brands & Campaigns isn’t academic or instructional— it’s just the deets and stories behind the unique creative, straight from the people who made it. It’s the kind of pod that I would want someone to recommend to me. So, shameless plug. https://lnkd.in/gUJfZQPt

Too many great marketers are still stuck on the treadmill of daily/weekly/monthly checkbox marketing. Is that their fault? I say no. Two reasons why: 1. A culture for differentiated marketing has to come from the top. From the board to the CEO to the marketing leader to everybody on the team… everybody has to be aligned. 2. Not every marketing function has to be differentiated all the time. I think it’s totally normal for some functions of marketing to be the most differentiated piece that feeds into other pieces. Maybe you have an exceptionally unique premise for a podcast and that leads your den for differentiation that helps you show up differently in email and social. Maybe you have an incredible social media leader, and what they do differently informs the premise for your live event series and your nurture sequences. It’s also OK for some functions to be in a holding pattern sometimes. Right? ⚡️

The Power of Trust in Marketing. In our latest *Marketer's Book Club* podcast episode, we discuss the pivotal role of trust in marketing as outlined in Seth Godin's "This Is Marketing." Godin argues that trust should be at the core of all marketing efforts, moving from transactional to relational engagement. Denise Black, Director of Offering Fulfillment at World Vision Canada, shares insights on the consequences of unethical marketing: "If you don't see the consumer as the person you're actually trying to serve... that's when you start using practices like overpromising." Discover how building trust can transform your marketing strategy and foster deeper connections with your audience. https://lnkd.in/eNSnJs9P

Just finished listening to an amazing episode of Lenny Rachitsky ‘s podcast featuring Alistair Croll and I have to say, it was packed with insightful gems on subversive marketing strategies. Alistair shared some fascinating examples of how companies have used unconventional methods to make a real impact: - Netflix ingeniously repurposed the U.S. Postal Service by mailing DVDs, effectively turning snail mail into their own high-bandwidth delivery system before streaming was widespread. This clever use of existing infrastructure really highlights how thinking differently can disrupt an entire industry. - Bumble executed brilliant guerrilla marketing tactics on university campuses by putting up posters that playfully suggested the university disapproved of apps like Bumble. This not only grabbed attention but also sparked curiosity and engagement among students. - Salesforce turned a perceived weakness—limited features—into a strength by emphasizing simplicity. Their “No Software” slogan resonated with users overwhelmed by complex CRM systems, proving that sometimes less truly is more. These stories really got me thinking about the power of creativity in marketing. It’s not about being unethical; it’s about finding innovative ways to stand out and connect with your audience. Huge shoutout to Alistair Croll for sharing these invaluable insights and Lenny for hosting such an engaging conversation. If you’re looking to shake up your marketing approach, I highly recommend giving this episode a listen!

In this episode of The Storytelling Marketer, sponsored by Marketing Gunda, we dive into the thrilling world of event marketing with Rehan, a young marketing whiz. When Eury Industries' flagship event, Eury Fest, faces a catastrophic venue...