Houck Agency’s Post

PR professionals can't control: - Publication's editorial line - Story's headline - Journalist's schedule - Competitor's story - News flow on the given day Knowing this fact enables us to focus on what we can control. Here are the things we can control: - Strategies we make - Content we create - Information we share with media - Media insights we share with clients - Syncing our work with the client's schedule - Timing of our media engagement Controlling what we can makes more sense than battling with what we can't. #PublicRelations #Marketing #StrategyVerse

WHAT DOES CONTENT MODERATION ACTUALLY LOOK LIKE? 🤔 You may have seen more of us in media lately. If this is your first time hearing of content moderation, we are here to show you, how we do it (to keep up our transparency) 🤓 Respecting freedom of speech is our number one priority. Opinions stated in a polite manner will always be preserved! And if we think the comment is on the edge of approval, we always prefer to approve it. Our trained moderators make decisions based on a unified moderation guideline that also includes examples of “soft” harmful comments they have to approve ✅️ We believe that the internet should be a place we all feel safe and heard. Quality content moderation is open to opposing views that are expressed in a non-threatening way 🙌🏻 #contentmoderation #smm #socialmedia #marketing #brandbuilding

The people of PR are so smart

 Unleash the Power of Captivating Headlines! Your first impression matters. Learn how to create urgency and curiosity with words like "amazing" and "ultimate". Test them out with A/B testing for maximum impact. Comment your thoughts below! #HeadlineHacks #EngageWithReaders https://lnkd.in/e_W3Si7T

Discover the power of data-driven narratives and thought leadership to gain attention in today’s media landscape. Highwire's latest blog shares 6 content strategies designed to boost your company's visibility. Learn more: https://hubs.li/Q02qNQNP0 #PublicRelations #MediaStrategy #ContentMarketing

Looking for content ideas to engage your clients and prospects on social media and via email? Our November article provides some inspiration for your content calendar! What type of content do you find most engaging for your audience? Share your thoughts. 🌟 Check it out! https://bit.ly/3UHFl5S

Ready to level up your communication game? 🚀 Let's transform active listening into masterful storytelling that captivates! 🎙️ Start small, seek feedback, and watch your skills soar. ✨ Share your thoughts or hit us up for expert media consulting! #EffectiveCommunication #MediaMastery #Storytelling SEO, media relations, journalism, communication, digital publications

Valuable advice for firms looking to engage their audience on a deeper level, from Gay Flashman's "Powerful B2B Content": "If you can push through the noise--be clever with your messaging, not just shout the loudest--there is scope for brands to use STORYTELLING AND BRAND JOURNALISM to gain awareness and start the journey to a trust position." (emphasis mine)

Reaching audiences worldwide can be a challenge, but with the power of GenAI, personalizing business communications at scale is within reach. Lionbridge is here to help transform your global #marketing strategy.

Most copywriters make at least 3 common mistakes in their cold outreach. Discover what these mistakes are, and how you can avoid them in this short 51-second video. --- If you enjoy the lessons inside, repost this to your audience.