Jeff Long’s Post

Things we can't control in PR 👇 - Publication's editorial line - Story's headline - Journalist's schedule - Competitor's story - News flow on the given day Things we can control 👇 - Strategies we make - Content we create - Information we share with media - Media insights we share with clients - Syncing our work with the client's schedule - Timing of our media engagement Focusing on what we can control makes more sense than battling with what we can't. #PublicRelations #Marketing #StrategyVerse

After years in communication, PR, and journalism, I assumed stepping into marketing would be like starting from scratch—totally new territory, requiring a completely different skill set. But guess what? The deeper I dive into marketing, the clearer it becomes: it’s all beautifully interconnected. In fact, I’m convinced that media and communication pros have a natural edge as marketers. Why? Because at its core, marketing is about nailing the message, knowing your audience like the back of your hand, and creating content that either solves a problem, sparks interest, or drives the impact you (or your client) are after. So, no, this realization didn’t hit me during a casual coffee chat. It’s a genuine aha moment that keeps proving itself every day. Cheers to the power of #storytelling, no matter what we call it! #marketing #communication

#onethingtoknow When you post, you're the expert. The reason is simple. You've thought about something enough to write it down. So be courageous and forge ahead. You get experience only by doing. If you don't ever take that first step, why bother to consume content about improving your media presence?

Valuable advice for firms looking to engage their audience on a deeper level, from Gay Flashman's "Powerful B2B Content": "If you can push through the noise--be clever with your messaging, not just shout the loudest--there is scope for brands to use STORYTELLING AND BRAND JOURNALISM to gain awareness and start the journey to a trust position." (emphasis mine)

🚨 New Video Alert! 🚨 We engaged a little AI assistance (if you can even tell) to produce a video that sums up who we are and what we do—because even PR pros can be camera-averse. 😉 But hey, if you’re curious about when to bring in a little extra PR and content firepower (that’s us), give it a watch. Especially as you're planning your 2025 marketing initiatives. Check it out here: https://lnkd.in/gXcQ542p And if it sparks some questions, reach out. Let's have a conversation. We’re still very much human on the other end, ready to help you stand out. #JimsDigitalTwin #PublicRelations #ContentMarketing #SmallBusinessLife

Marketing is storytelling plain and simple. You then take that story and weave it through every aspect of advertising, public relations, and sales. This becomes your marketing campaign. This type of strategic storytelling is what compels people to share it with their people, starting conversations and driving action. Most of what you see online are just posts that don’t take your audience from passive viewer to purchase. This is why your content isn't converting.

a great excercise and post on perspective.

PR professionals can't control: - Publication's editorial line - Story's headline - Journalist's schedule - Competitor's story - News flow on the given day Knowing this fact enables us to focus on what we can control. Here are the things we can control: - Strategies we make - Content we create - Information we share with media - Media insights we share with clients - Syncing our work with the client's schedule - Timing of our media engagement Controlling what we can makes more sense than battling with what we can't. #PublicRelations #Marketing #StrategyVerse

From content creators to actors to CEOs, why does everyone need a #PR and #Manager today..👨🏻💻 Because they make things popular! Be it a catchy script, relying on entertaining dialogue, or crafting sharp speeches, or craving viral content, your manager and PR add the magic🪄 You entertain,People celebrate and join you🎭 And we make sure you look good while also getting your message across. Because in your mind, everything seems simple but on the ground everything is difficult, we help you in this.!!🎬 For more DM us 📩

'Coverage' comes after 'content'. In the dictionary and in PR. When does 'relationship' appear? You're right. It appears after 'content' and 'coverage'. The mantra to receive great PR coverage and build strong media relationship is out in the open now. 👇 Offer great content to receive great coverage. Repeat this process to build strong media relationships. Don't know why people work against it. 🤷♂️ #PublicRelations #Marketing #StrategyVerse