🚀 Ready to challenge what you know about advertising effectiveness? In our latest episode of the Consumer Behavior Lab Podcast, MichaelAaron and Richard sit down with Les Binet, celebrated author and expert in the field of advertising effectiveness. Les shaped the landscape of modern marketing with his bold insights that challenge convention, and in this interview, he doesn’t hold back. 🧠 From emotional brand campaigns to rational sales-driving initiatives, Les breaks down the hidden drivers behind the world's most successful brands. We also go beneath the surface to uncover some of his lesser-known ideas that might just change how you think about your next campaign, including: 🎶 Why music should play a starring role in your ads 💥 The “myth” of ad wear-out and why you might be cutting campaigns too soon 🧩 The “dark matter of effectiveness”— the often overlooked role of price sensitivity in evaluating an ad's success Get ready for insights that go beyond the ordinary and help you get the most out of your advertising. It's Les Binet like you’ve never heard him before. Tune in here 🎧 : https://lnkd.in/e3zUKmSD #MarketingScience #LesBinet #AdvertisingEffectiveness #ConsumerBehavior #MarketingInsights
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Assistant Director, National Advertising Division of the BBB National Programs
In the latest episode of the Ad Watchers podcast, Eric Unis and I address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions. Listen in: https://lnkd.in/egPth_Zs #AdWatchers #Advertising #AdLaw
Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?
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Anton Sokolov and Constantinos Michaelides discuss common misconceptions in digital marketing, emphasizing the importance of knowing your audience and choosing the right platform beyond entertainment. Short from episode 23 "Gamification in Marketing: Key Insights and Strategies" Watch the Full episode here 👉 https://lnkd.in/dDQvXNKd
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CEO at Alpha Aesthetics Partners. Transforming the aesthetics industry and documenting the journey.
Many of us are drawn to 'vanity over value' in our marketing efforts, focusing on high-visibility but low-impact tactics like massive billboards or full-page magazine ads. But the question is, DOES IT WORK? This was one of the things I discussed in my "Three Paradigm Shifts for Every Marketer" presentation I recently gave at AMWC, which is now available as the newest GFP episode. 🎙 Some key points include: ✅ How to prioritize value over vanity ✅ How to make informed decisions based on performance rather than appearance ✅ How to align your marketing efforts with the digital age's demands This episode will challenge you to rethink your marketing approach, urging a shift towards strategies that not only feel good but also deliver real results. It's a must-listen for anyone looking to refine their marketing strategy and invest where it truly counts. 👏🏻 🎧 Apple: https://lnkd.in/gshJDgZ2 🎧 Spotify: https://lnkd.in/g4GUPGJW
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Are you investing in the channels your customers actually trust? 🤔 Kantar's recent report suggests that while consumer ad receptiveness has generally increased, marketing dollars aren't following consumer preferences. A major untapped opportunity? Audio advertising! 🎙 We're breaking down key insights from the report outlining why Podcast ads are a key channel for brands to invest in for 2025! Keen to learn more about integrating audio ads into your strategy? Get in touch with our team! #PodcastAdvertising #DigitalMarketing #Advertising
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Advertising is not just impactful, it can redefine your brand and propel your product to success. Find out why it should be a cornerstone in your go-to-market and ongoing market strategies with Priyanka Bohra from SellerApp! 🎉 Episode is live! YouTube: https://hubs.la/Q02nWH9n0 Spotify: https://hubs.la/Q02nWPNf0 #NotAnotherEcommPodcast #AdvertisingStrategies #BudgetOptimization #KeywordTargeting
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Check out MediaRadar, Inc. CEO, Matt Krepsik, on The Middlemen Podcast! They discuss how data is helping to drive creative decisions in advertising, and why performance and creativity don’t have to be at odds anymore. A must-listen for anyone thinking about the future of ad tech.
This week's guest is Matt Krepsik, CEO of MediaRadar, Inc., an advertising intelligence platform. His vision is to combine meta-datasets on advertising spending and buyers, with the largest creative database in the US. Since Matt was previously the CEO of Quotient, he has insights into what the challenges were in the early days of Retail Media. We were excited to hear that we may be moving out of a world where performance advertising and Retail Media don’t have to sacrifice creative for efficiency's sake. We take time in this episode to look at a future where data can be applied to help creative decisions, and apply a value to ad creative. Matt is confident that just as we can curate audiences and traffic, we are now at a point where we can curate the creative. From our discussion it's clear Matt has a strong connection to CPG brands, and he offers Tom Limongello and Todd Sawicki his list of top snacks to get him through dark moments around mile 70 at 3am on one of his Ultramarathons. Matt also says provocative things like: - His favorite place at Cannes is....the basement? - The dirty secret in Retail Media is that there's no media - Shoppers are inherently promiscuous You'll really want to see the full episode: YouTube: https://lnkd.in/eGcRmyBt Apple: https://lnkd.in/evwjau9e Spotify: https://lnkd.in/eYFzQCCs
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Being a GREAT digital marketer means balancing CREATIVE thinking with ANALYTICAL thinking. Listen in as #RogersThatPodcast guest Ben Cooper shares his experience with the early stages of the Internet, and how his knowledge has grown into a successful career. 🎧 Listen on Apple, Spotify, Google, SiriusXM, and iHeart Radio. 🎥 Watch on YouTube. #RogersHealy #RogersThatPodcast #BenCooper #DigitalMarketing #Advertising #Internet
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This week's guest is Matt Krepsik, CEO of MediaRadar, Inc., an advertising intelligence platform. His vision is to combine meta-datasets on advertising spending and buyers, with the largest creative database in the US. Since Matt was previously the CEO of Quotient, he has insights into what the challenges were in the early days of Retail Media. We were excited to hear that we may be moving out of a world where performance advertising and Retail Media don’t have to sacrifice creative for efficiency's sake. We take time in this episode to look at a future where data can be applied to help creative decisions, and apply a value to ad creative. Matt is confident that just as we can curate audiences and traffic, we are now at a point where we can curate the creative. From our discussion it's clear Matt has a strong connection to CPG brands, and he offers Tom Limongello and Todd Sawicki his list of top snacks to get him through dark moments around mile 70 at 3am on one of his Ultramarathons. Matt also says provocative things like: - His favorite place at Cannes is....the basement? - The dirty secret in Retail Media is that there's no media - Shoppers are inherently promiscuous You'll really want to see the full episode: YouTube: https://lnkd.in/eGcRmyBt Apple: https://lnkd.in/evwjau9e Spotify: https://lnkd.in/eYFzQCCs
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What would you do if you were sitting on the largest database of advertising creative in the US? My favorite tool used to be moat.com where you could search for any ad creative, but that went away before the current wave of language models. Imagine if you could put that data in motion? MediaRadar, Inc. acquired this database from Numerator, and other meta databases also include trends in advertiser spending which can be used to consider scenarios like: what’s Temu’s share of voice for retail? or how would RFK jr’s policies affect soda and cereal categories? Listen to Matt Krepsik, the new CEO of MediaRadar as their team comes up with ways to show off this data by spinning up timely ad campaigns for BMW and Tim Hortons. He will also explain that the new challenge in advertising as we integrate Retail Media tactics is to deal with the need to enable co-creative that balance both the retailer and the brand. And sometimes co-creatives are happening beyond retail, like when a CPG brand reminds you to pay with Venmo. And just in time for the holidays, as Todd Sawicki discusses how co-op marketing is getting a new lease on life via retail media, Matt Krepsik shares childhood memories of receiving a circular with a co-creative for a huffy bike 🚲 for somewhere between $15 or maybe $50 at Hills department stores. Check out this week’s episode of The Middlemen Podcast
This week's guest is Matt Krepsik, CEO of MediaRadar, Inc., an advertising intelligence platform. His vision is to combine meta-datasets on advertising spending and buyers, with the largest creative database in the US. Since Matt was previously the CEO of Quotient, he has insights into what the challenges were in the early days of Retail Media. We were excited to hear that we may be moving out of a world where performance advertising and Retail Media don’t have to sacrifice creative for efficiency's sake. We take time in this episode to look at a future where data can be applied to help creative decisions, and apply a value to ad creative. Matt is confident that just as we can curate audiences and traffic, we are now at a point where we can curate the creative. From our discussion it's clear Matt has a strong connection to CPG brands, and he offers Tom Limongello and Todd Sawicki his list of top snacks to get him through dark moments around mile 70 at 3am on one of his Ultramarathons. Matt also says provocative things like: - His favorite place at Cannes is....the basement? - The dirty secret in Retail Media is that there's no media - Shoppers are inherently promiscuous You'll really want to see the full episode: YouTube: https://lnkd.in/eGcRmyBt Apple: https://lnkd.in/evwjau9e Spotify: https://lnkd.in/eYFzQCCs
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Snr Group Head (Copy) Publicis Groupe| Copywriter | Content writer | Content Strategist | Content Specialist | Creative Strategist | Growth marketer | Marketing Specialist | Founder of Advertising Anonymous Podcast.
What do you get when you have 1 guest, 1 bottle, 2 glasses, and 2 mics? If your guessing game is below par, let me help you out. You get a pretty dope podcast called Advertising Anonymous. A podcast about advertising, made by advertising and marketing pros, for everyone irrespective of your profession. At this moment in time, the unpredictable episode 3 with Head of Marketing (GOMYCODE) Obaro Obiuwevbi, 𝘢𝘳𝘱𝘢 is out and ready to be streamed by you! If you haven't listened to it, you should tap the link below 👇 https://lnkd.in/eJnWfEGY and get in on some great content. Listen to Obaro Obiuwevbi, 𝘢𝘳𝘱𝘢 talk about advertising in Nigeria, some of his successful, and not-so-successful campaigns, and everything in between. Follow Advertising Anonymous on Spotify to stay up to date. Don't forget to like and share. Also, follow @Advertising.Anonymous on Instagram and Youtube @AAnonymous on X
Chat with AD Junkie 002 (Obaro Dave, Head of Marketing GOMYCODE) by Advertising Anonymous
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