Thanigaivel Rajan’s Post

Beautiful and simple! #Cred marrying celebrities from movies & cricket into advertising with context to #IPL is sixer from #GrowthPlaybook Done right ✅ #GrowthStrategy #Marketing #Playbook #Celebritywithcontext #IPL

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Let’s Go Met’s

Simply adding more testers to a beta test with low engagement usually results in demonstrating lack of customer interest at scale. Features added to achieve parity with an existing offering, or a competitor's product, for example, drive little interest in testing because you haven't created anything new or exciting for your customers and your engagement stats will bear that out - no matter how many testers you bring in. The best, most engaging tests are the ones that immediately have a waiting list of testers because you've generated new value for them or built something truly innovative. Focus your beta testing resources on those.

You can always start from scratch.