Tessa Kriesel’s Post

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Fast-Tracking Dev Tools to Dev Favorites

Yesterday two of my consult calls shared that they didn’t know that Developer Relations was a thing. When you’re in it, in the depth of the industry and knowledge, it’s easy to think everyone knows what you do. I sort of fell into this bucket a little, but I should have known better. This means I may need to change my messaging and approach if I plan to target these prospects. I can’t use the term DevRel until I’ve introduced it first. Do you listen to your developer customers to know that your messaging or approach needs to shift?

Joe Stanganelli

Managing Director at Blackwood King LC

7mo

I just had a prospect ask me about that too in a conversation last week. It seems like there's a lot of demand-gen opportunity for somebody or somebodies to educate the market on terms like DevRel and developer advocacy while shaping their messaging.

I bet they know it's a thing now.

👨💻RJ Hill

Dad | Software | Cloud | Devops

7mo

Yea after we’ve had our initial chat I typically whip up a 1-page slide that covers everything I heard and everything they needed clarified. It keeps the flow of the initial call moving if someone isn’t quite on the same page since they know there’s a doc coming after the call to clarify.

Lucia Cerchie

Senior Software Engineer @Confluent | Delivering data streaming to the world | I ❤️ Data and Developers

7mo

I get asked about devrel a good amount! Easy to get comfy in our relative niche.

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