Ted Prince’s Post

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/e9FYNa5S 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/e7S8GGvd 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/gnYHh2PQ 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/dZR6qnfj 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/gZDxP54U 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/erhwSJEK 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/g7FkUAdz 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Given Amazon has now officially launched in South Africa, understanding how to reach your audience there is key. Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric https://lnkd.in/gXrifTDf 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

As time progresses, the demographic of buyers is changing, and so should our approach to sales and marketing. Understanding how different generations engage with brands is crucial for staying relevant. 🧓👶 It's essential to: • Acknowledge and adapt to demographic shifts • Leverage feedback from younger team members • Recognize and overcome personal biases • Continuously refine brand awareness strategies By embracing these changes, we can create more meaningful connections and seize new opportunities. Remember, if it works, it works—no matter how unconventional it might seem! How are you adapting to the changing demographics in your industry? Share your thoughts and experiences in the comments below! 👇 #GenerationalShift #SalesStrategy #Marketing #BrandAwareness #Podcast #AltarOfTheDemoGods

Michelle J Raymond explains how LinkedIn Analytics can help you build a strategic community, increase engagement, and drive business growth, in an episode of Social Media for B2B Growth Podcast. The Key takeaways from the episode: 👉 Don’t focus on post impressions alone – it’s like judging a book word by word. 👉 Use LinkedIn’s analytics to track your strategy’s true impact. 👉 Check demographics to ensure you're reaching the right audience. Pro Tip: Look at longer time frames. A 7-day dip might seem bad, but a 90-day view gives better insight. Not seeing the results you want? Use the data to make informed changes! The full episode is available in the comments. #LinkedIn #LinkedInAnalytics