Go on a 'business trip' not a 'relaxed Sunday drive'.
If you approach a #mediainterview or #presentation in the same way you would a relaxed Sunday drive (meandering, spontaneous), then you never know where you're going to end up.
And that's not only highly disrespectful to your audience, it's also a highly fraught strategy.
Successful interviews and presentations rely on disciplined and intentional preparation - think a business trip.
With business trips, you have a dedicated itinerary - you know exactly where you're going, you know exactly why you're going there, who you intend to meet, you anticipate delays and how you'll respond, and you pack accordingly.
Do the latter, not the former if you want to excel - or fly! - in interviews or presentations. 🛫
#mediatrainer #mediatraining #presentationskills #executivepresentation