💡 Here’s the lowdown on precision targeting: It isn’t just about finding people who fit a certain demographic anymore—it’s about understanding your audience on a deeper level. With artificial intelligence (AI), advertisers can analyze massive datasets faster and more accurately than ever, revealing complex consumer behavior patterns and allowing brands to respond in real-time. Read this blog to learn more about AI’s role in precision targeting: https://lnkd.in/gCYbTzD3. #DigitalAdvertising #PrecisionTargeting #ArtificialIntelligence #AdTech
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Every brand has a story to tell, but the secret to success is ensuring the story reaches the right audience at the right time. With AI revolutionizing precision targeting, brands can anticipate customer desires before they even surface. By tapping into intricate consumer behavior patterns, ads feel more personalized and timely than ever. Are you curious about how AI can enhance your precision targeting? Explore more in our latest #blog: https://lnkd.in/deQf4kVu. #DigitalAdvertising #AdvertisingAgency
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Comment with your answers - let's do it! Do you find it easy to guess a character based on their shopping preferences? So does GoAudience’s AI! GoAudience AI builds custom audience lists based on shopping preferences of 220M US citizens! Stop targeting using demographic data. And start targeting with actual spending data! Go to GoAudience.com and use a custom audience list today!
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Imagine reaching your audience exactly where they are, at the right time. With location-based ads, you can drive engagement, boost conversions, and create personalized experiences that truly resonate. Ready to connect with your multicultural audience and take your brand to the next level? Let’s make it happen with precision targeting! Start your journey with BrandMo today—where technology meets audience insights. Learn more at brandmotech.com Email: [email protected] IAB Canada Pawan Jailkhani Iybee Joseph📈Griffin Pereira (Chartered CMMP®) Allen Sharma Sahil Gupta #BrandMoTechnologies #BrandMo #Programmatic #ProgrammaticAds #Personalization #Advertising #AdTech #DigitalMarketing #AudienceTargeting #GlobalAdvertising #Multiculture #Multilingual #AdvertisingInsights #Innovation #AI #BigData #MultilingualAdvertising #Brands #DMP #DSP #Geofencing #Geotargeting
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🚀 Unlock the Power of Google Ads Demand Gen Campaigns! 🌟 Dive into how these campaigns can transform your marketing strategy, driving higher engagement and conversions. From targeting the right audience to leveraging advanced AI, discover the key to boosting your brand's visibility and success. Check out the full article here: https://lnkd.in/dktqk2W7 💼💡 #GoogleAds #DemandGen #DigitalMarketing #AI #MarketingStrategy #BrandSuccess
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Struggling with Google’s new Demand Gen changes? You're not alone. When I faced the shift in audience targeting, it felt like an insurmountable obstacle. But through strategic adaptation, I managed to turn things around. Here’s what worked for me: 1. Understand the New "Signals": I dived deep into understanding how Google redefined audiences as "signals" instead of strict rules. 2. Monitor and Adjust: I closely monitored the performance and adjusted my bidding strategies based on real-time feedback. 3. Embrace AI: I leveraged AI to discover high-performing audience segments that I hadn't targeted before. Results and Benefits Thanks to these steps, I was able to reach a broader audience and uncover new growth opportunities. This experience taught me the importance of flexibility and the power of AI in advertising. What challenges have you faced, and how did you overcome them? #demandgenstruggles #digitalmarketingchallenge #contentstrategy #Googlealgorithmupdate #audienceengagement #marketingshift #strategicadaptation #marketingobstacles #targetaudience #digitalmarketingupdate
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🌐 Expand Your Audience with First-Party Data Lookalike Modeling 🌐 Traditional targeting can only go so far. By leveraging your first-party data through a CDP, you can build lookalike audiences that truly convert: 📊 Unified Customer View – Centralize data across platforms for precise audience insights. 🔍 Find High-Value Lookalikes – Target individuals with similar behaviors as your best customers. 🎯 Personalization at Scale – Deliver tailored messages that resonate and boost engagement. CDP-powered lookalike modeling allows you to expand your reach while keeping relevancy high. Ready to transform your targeting? 🚀 With ReBid we combine the power of Platform + People + AI to help segment key customer segments and drive above par results! #LookalikeModeling #FirstPartyData #AudienceExpansion #ReBid #PersonalizedMarketing
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One of the standout trends for 2025 is the growing role of artificial intelligence in OOH media. From analyzing audience patterns to enabling hyper-local targeting, AI is helping marketers make smarter, faster decisions. With AI integration, OOH campaigns are becoming: ✔️ More data-driven ✔️ Scalable yet hyper-localized ✔️ Efficient and actionable Discover why AI is a game-changer for Out of Home in our latest article. https://okt.to/vQ1tAz #OutofHome #MarketingTrends #DigitalOOH #AdvertisingInRealLife
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If you’re running Meta ads for your own business or a client, you might have noticed the Advance+ Technology feature in the ad set. This feature uses Meta AI to automatically find the best audience for your ads based on your creative and copy. That means you don’t need to spend too much time narrowing down or customizing your audience manually. You just set the preferred gender and age, and the AI does the rest. However, as you’re letting Meta’s AI handle the targeting, it’s crucial to focus your efforts on crafting the best creative and copy to drive expected results. Keep in mind that when using the advance+ option, you're limited to a single ad set, whereas the Original Audience option gives you the flexibility to create multiple ad sets for different segments. Now, the choice is yours—will you spend more time narrowing down your audience manually, or let the AI do it for you? #MetaAds #MetaAI #DigitalMarketing #FacebookAds #AIAdvertising #AdCampaigns #AdvancedTargeting #AudienceOptimization #AdCreative #AdStrategy #SocialMediaAds #MarketingAutomation
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Ready to Master #Audience Engagement? In today's cookieless era, reaching your target audience can be a complex journey... unless you have the right tool! Introducing #SmartAudience – your ultimate solution to audience generation challenges. Say goodbye to guesswork and hello to precision targeting, all thanks to the power of #AI! #BIPxTech developed an AI-based audience generator that enables consumer behaviour analysis, precise audience generation and seamless multi-channel activation in an easy-to-use accessible interface built with #GoogleCloud, #Looker and #GoogleAnalytics. Visit the dedicated web page and contact the experts: https://lnkd.in/dVKUWi9p #ArtificalIntelligence #tech #innovation #BIP #BIPxTech Victor Bueno Lorenzo Sioli BIP
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Part 4 of Our Seasonal Series: Effortlessly Build & Target Your Black Friday and Seasonal Audiences with AI! As Black Friday approaches, the surge of new seasonal shoppers presents both exciting opportunities and challenges. How can you ensure you’re connecting with your full audience and maximising your campaign potential? Take the guesswork out of audience targeting with AI. In seconds, AI Audience Finder will analyse our rich on and offline datasets and propose a Black Friday or seasonal audience profile tailored to your campaign, all with the click of a button! With the right tools, you can effortlessly reach the shoppers you want to connect with this holiday season! #BlackFriday #AudienceTargeting #Marketing #AI #Ecommerce #SeasonalShopping #DigitalMarketing #AudienceFinder
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