IAB Canada

IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. As a member, you can access exclusive resources, networking opportunities, and invest in professional development. Become part of our diverse community of industry experts today! Contact us at [email protected] to learn more. #DigitalMarketing #Community #DigitalLeadership #Marketing #DigitalMedia

IAB Canada, in collaboration with our Ad Operations Committee, is proud to release the first in a series of Troubleshooting Guides 📄🆕 This comprehensive resource addresses recurring challenges in Connected TV (CTV) campaign setups, offering expert insights and actionable solutions to optimize your ad buys. Created by industry leaders, this guide is your go-to tool for configuring successful campaigns. 📥 Download the troubleshooting guide now: https://hubs.ly/Q02_YNVc0 #Adops #TroubleshootingGuide #HowtoGuide #AdBuying #CTV #ConnectedTV

The Digital Ad Industry is calling for tools like best practices, guides and carbon footprint calculators to drive sustainable advertising. 🌎 At IAB Canada, our Sustainability Committee is leading the charge to address these needs. Dive into our latest report for insights and actionable solutions to make digital advertising more sustainable. 📥 Download the report now and join the conversation with the Sustainability Committee: https://hubs.ly/Q02_RMSG0

As we wrap up an incredible year in digital growth, innovation and leadership, we’re grateful for our thoughtful digital community. Here’s to a brighter, more connected 2025. Happy Holidays from IAB Canada ❄️ #DigitalAdvertising #HolidayWishes #IABCanada

Clean rooms are revolutionizing the way organizations collaborate on data securely. On #TheBusinessofDigitalPodcast Episode 29: Jan Kestle, President of Environics Analytics, explains how privacy-first solutions enable businesses to analyze overlaps in data—like "Who saw my ad, and who purchased?"—without compromising consumer trust. 💡 Learn how this approach is setting new standards for data privacy and business intelligence. Watch the full episode now: https://hubs.ly/Q02_xv1l0 #DataPrivacy #Innovation #Analytics #CleanRooms #DigitalLeadership

While on-site advertising remains the dominant form of retail media investment, the State of Retail Media in Canada report, in collaboration with Retail Council of Canada, emphasizes that off-site and in-store channels represent significant growth opportunities. Download the full report to gain deeper insights into the dynamic channel of Retail Media: https://hubs.ly/Q02_kVrB0 #BarometerReport #RetailMedia #DigitalMedia

Have you tuned in Episode 28 of #TheBusinessofDigitalPodcast? IAB Canada's Audio Committee Chair, Karim Kanji, CM (Active International) has an exciting conversation with Adam Ritchie, Director, Digital Audio Advertising Solutions of AudioVelocity on the impact and potential podcast advertising holds. Watch to the full episode now: https://hubs.ly/Q02_0-gv0 #Podcasting #Audio #Advertising #Committee #IABCanada

In the latest release of IAB Canada's 'Always ON' Newsletter, Sonia Carreno spoke with Google Canada's Managing Director of Automotive, Consumer Goods & Telco, Claudia Worms Sciama on how to connect with digitally savvy newcomers. Read the full interview here: https://hubs.ly/Q02-t2Bv0 #Newscommers #Immigrants #GoogleCanada #Marketing #DigitalMedia

IAB Canada wrapped up the year with a successful Report on Data 2024 (ROD) event, bringing together industry leaders to explore the dynamic Canadian media and advertising landscape. Read the event key insights now: https://hubs.ly/Q02-4LQF0 #EventRecap #ReportonData #Digitalmedia #Advertising #Event #Toronto #data

Prepare to be immersed in the latest trends and innovations shaping the world of commerce at DX3 Canada 2025! IAB Canada members receive a special discount. Access the code now: https://hubs.ly/Q02-qQyG0 #MemberPerks #IABCanada #PowerfulDigitalLeadership #DigitalCommunity